Apple Could Still Be Planning Television-Related Announcement for Late This Year

apple_tv_interface_2012Back in February, former TechCrunch writer and Google Ventures partner MG Siegler reported that he was hearing "chatter" about Apple making a significant push into television in the fall of this year. While Siegler was unable to say whether the push would include an actual television set from the outset, he believed that something was indeed happening, whether it be opening up the existing Apple TV up to third-party developers or launching a new Apple TV set-top box with expanded capabilities.

Siegler appeared on yesterday's episode of The Talk Show with John Gruber, and near the end of the podcast talk turned to Apple's plans for a lower-cost "iPhone 5C" and the iWatch. But as noted by Business Insider, Siegler also slipped in a brief comment indicating that Apple may still be planning some sort of television announcement for "as soon as this November". The relevant bit begins at the 1:27:00 mark of the podcast:

Not to go into rumor central here but the latest things I've heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there's some surprises there about what it could actually be and I don't know this for sure yet, but there's been whispers about, so I'm not going to write anything about it, but there's whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.

Apple has been expanding its Apple TV offerings in recent months, working more closely with TV content providers to host their content on the set-top box. Back in June, Apple added several new channels to the box, including WatchESPN, HBO GO, Sky News, anime site Crunchyroll, and music concert and documentary streaming service Qello. Apple is also close to launching a Time Warner Cable app and television network The CW has said that it is working on an app for the device.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

Mad Mac Maniac Avatar
116 months ago
Gene Munster just jizzed in his pants!
Score: 16 Votes (Like | Disagree)
yaxomoxay Avatar
116 months ago
I hope Tim Cook does not fuel any rumors anymore regarding iWatch or iTV. Just show when its ready, no more promises.

Dude we need rumors in order to survive a boring Friday afternoon or Monday morning at work....
Score: 12 Votes (Like | Disagree)
gmcalpin Avatar
116 months ago
I get this feeling that Apple's “TV” is an AppleTV SDK + deals with content providers plus a 4K monitor and not any kind of integrated “smart TV.”

And I would be perfectly happy with that.
Score: 9 Votes (Like | Disagree)
Moonjumper Avatar
116 months ago
Opening up the Apple TV to app developers is more interesting than an Apple television set. Although I would still like to see an Apple television set.
Score: 8 Votes (Like | Disagree)
ArtOfWarfare Avatar
116 months ago
What new ways are left? Foot control?
Score: 5 Votes (Like | Disagree)
Peace Avatar
116 months ago
What new ways are left? Foot control?

The simplest way.

Mind Control.

The iThink.

:D
Score: 4 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....