CW Strikes Deal with Apple to Bring Content to Apple TV

The CW has struck a deal that will bring the network's content to the Apple TV, reports Deadline. At the company's annual Upfront Presentation in New York today, CW president Mark Pedowitz announced that the CW's TV Now applications, which are currently available on Xbox 360 and Windows 8, will be coming to the Apple TV as well.

"This year we're reaching more viewers on more platforms," said Pedowitz, speaking of the deal. "We are reaching our audience everywhere they are, and we want you to be with us everywhere we go," he went on to say to advertisers at the event.

cwtvnow
The CW told MacRumors that the app will function similarly to the company's Xbox and mobile apps and confirmed that it will indeed be an app located on the Apple TV's home screen.

It's a dedicated CW app that will work like our Xbox and mobile and tablet apps - no cable authentication required, full episodes of our shows available next day after air, ad-supported.

The CW's TV Now app for the Xbox offers free full streaming episodes of network shows like The Vampire Diaries with limited advertising. The app also includes additional content like previews and cast extras. Currently, Apple sells CW content through its iTunes store.

While the Apple TV offers apps and digital content from sites like Netflix and Hulu, it does not include apps from television networks. The partnership between the CW and Apple will mark the first network television app available via the Apple TV.

It is unclear if the CW's app is part of a larger initiative by Apple to bring additional apps to the Apple TV. The CW is a joint venture between Warner Bros. Entertainment and CBS, one of the biggest U.S. broadcast networks.

According to the CW, the app is set to launch in the coming weeks, though no exact release date was given.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

rdlink Avatar
103 months ago
Wow, this is exciting news! Oh wait. You said CW? Never mind.
Score: 10 Votes (Like | Disagree)
Bozley0621 Avatar
103 months ago
My husband and I enjoy Arrow, which is a CW Network show, that we discovered on Hulu. CW is the only network that we don't receive OTA on our antenna
Score: 9 Votes (Like | Disagree)
Eduardo1971 Avatar
103 months ago
I guess if I were a teenage girl this announcement would have interested me.

Since I'm not, I don't find this announcement enticing.

Nonetheless, it pretty cool that I'll be getting a new icon on my Apple TV (it just blows that none of their shows interest me)-even better still is that a network station has signed aboard!

Now I'm just hoping that this brings forth other network stations to the Apple TV.
Score: 8 Votes (Like | Disagree)
macs4nw Avatar
103 months ago
One can hope, that this is the beginning of a trend; advertising supported tv viewing on any internet connected device, without the cable/satellite middlemen involved. The stuff we've been dreaming of.

But I'm not holding my breath.....
Score: 7 Votes (Like | Disagree)
Daws001 Avatar
103 months ago
Anywho, this is good news. I like Supernatural and Arrow. I've been meaning to check out Nikita.
Score: 7 Votes (Like | Disagree)
Razeus Avatar
103 months ago
Now work on getting more apps please.

Pandora, Spotify, Rdio, MOG, CBS, ABC, HBOGo, NBC, are just a few that come to mind.
Score: 7 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...