CW Strikes Deal with Apple to Bring Content to Apple TV

The CW has struck a deal that will bring the network's content to the Apple TV, reports Deadline. At the company's annual Upfront Presentation in New York today, CW president Mark Pedowitz announced that the CW's TV Now applications, which are currently available on Xbox 360 and Windows 8, will be coming to the Apple TV as well.

"This year we're reaching more viewers on more platforms," said Pedowitz, speaking of the deal. "We are reaching our audience everywhere they are, and we want you to be with us everywhere we go," he went on to say to advertisers at the event.

cwtvnow
The CW told MacRumors that the app will function similarly to the company's Xbox and mobile apps and confirmed that it will indeed be an app located on the Apple TV's home screen.

It's a dedicated CW app that will work like our Xbox and mobile and tablet apps - no cable authentication required, full episodes of our shows available next day after air, ad-supported.

The CW's TV Now app for the Xbox offers free full streaming episodes of network shows like The Vampire Diaries with limited advertising. The app also includes additional content like previews and cast extras. Currently, Apple sells CW content through its iTunes store.

While the Apple TV offers apps and digital content from sites like Netflix and Hulu, it does not include apps from television networks. The partnership between the CW and Apple will mark the first network television app available via the Apple TV.

It is unclear if the CW's app is part of a larger initiative by Apple to bring additional apps to the Apple TV. The CW is a joint venture between Warner Bros. Entertainment and CBS, one of the biggest U.S. broadcast networks.

According to the CW, the app is set to launch in the coming weeks, though no exact release date was given.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

rdlink Avatar
106 months ago
Wow, this is exciting news! Oh wait. You said CW? Never mind.
Score: 10 Votes (Like | Disagree)
Bozley0621 Avatar
106 months ago
My husband and I enjoy Arrow, which is a CW Network show, that we discovered on Hulu. CW is the only network that we don't receive OTA on our antenna
Score: 9 Votes (Like | Disagree)
Eduardo1971 Avatar
106 months ago
I guess if I were a teenage girl this announcement would have interested me.

Since I'm not, I don't find this announcement enticing.

Nonetheless, it pretty cool that I'll be getting a new icon on my Apple TV (it just blows that none of their shows interest me)-even better still is that a network station has signed aboard!

Now I'm just hoping that this brings forth other network stations to the Apple TV.
Score: 8 Votes (Like | Disagree)
macs4nw Avatar
106 months ago
One can hope, that this is the beginning of a trend; advertising supported tv viewing on any internet connected device, without the cable/satellite middlemen involved. The stuff we've been dreaming of.

But I'm not holding my breath.....
Score: 7 Votes (Like | Disagree)
Daws001 Avatar
106 months ago
Anywho, this is good news. I like Supernatural and Arrow. I've been meaning to check out Nikita.
Score: 7 Votes (Like | Disagree)
Razeus Avatar
106 months ago
Now work on getting more apps please.

Pandora, Spotify, Rdio, MOG, CBS, ABC, HBOGo, NBC, are just a few that come to mind.
Score: 7 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
Dark Sky App Featured

Apple Updates Dark Sky Weather App With Apple Watch Improvements and More

Tuesday June 22, 2021 11:58 am PDT by
Apple today updated the Dark Sky weather app for the first time since November with improved VoiceOver support and other bug fixes and performance improvements. In addition, Dark Sky complications on the Apple Watch now update more frequently. The full release notes for Dark Sky version 6.8.6:• Improved VoiceOver support • Complications on Apple Watch update more frequently •...
iPhone 12 v Android 2020

Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Wednesday June 23, 2021 5:07 am PDT by
Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other...
iOS Spam Calendar Feature

iCloud Users Continue to Be Plagued by Calendar Spam

Monday June 21, 2021 8:51 am PDT by
Despite previous attempts to put the situation at rest, some iCloud users continue to experience spam calendar invitations, causing their calendars to be filled with random events. The situation received widespread coverage in 2016, where Apple said that it was "actively working to address this issue" by "identifying and blocking suspicious senders." Victims are targeted in various ways. The ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
iphone 13 lineup dummy models

iPhone 13 Dummy Models Depict Repositioned Camera Modules

Wednesday June 23, 2021 4:12 am PDT by
New alleged dummy models of the upcoming iPhone 13, shared by leaker Sonny Dickson on Twitter, depict a modified camera layout on the standard iPhone 13 and iPhone 13 mini, with two lenses in a diagonal arrangement rather than the vertical arrangement seen on the iPhone 12 models. The dummy models generally line up with iPhone 13 schematics previously seen by MacRumors, which showed that the ...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...