Apple Only Considering Outside Candidates for Senior VP of Retail Position

Apple is only looking at outside candidates for the head of its retail division, according to a report from The Wall Street Journal. The position has been empty since last fall when John Browett was let go after less than a year on the job, with the retail division reporting directly to CEO Tim Cook.

Potential external candidates have been wary about taking charge at Apple Retail, largely because the company has not been clear about its future plans for the division, and many outsiders were seen as a poor fit for the job.

Apple's search for a replacement, handled by recruiters Egon Zehnder International, has gone slowly, people familiar with the matter said, and the company has yet to settle on a finalist after interviewing several external candidates. Among those interviewed but rejected as a poor fit were wireless and telecommunications-industry executives, one such person said. A CEO of a privately held retailer in France spurned Apple's overtures, believing it would be hard to change Apple's culture as an outsider, another person said.

Apple doesn't consider internal candidates to be an option, according to a third person familiar with the matter.

Fifthavenue
The article does note that a focus on customer service has returned to the stores after, during Browett's tenure, the company began aggressively focusing on sales with a drop in customer satisfaction ratings reflecting that change.

Prior to Browett, Ron Johnson was the head of Apple Retail for more than ten years, making Apple's stores into one of the most profitable retail chains in the world. Johnson left the company to be the CEO of JC Penney, though he was fired from that position earlier this year.

Top Rated Comments

ThomasJL Avatar
138 months ago
Is there a possibility of Ron Johnson returning?
Score: 21 Votes (Like | Disagree)
Kaibelf Avatar
138 months ago
"A CEO of a privately held retailer in France spurned Apple's overtures, believing it would be hard to change Apple's culture"

Therein lies the problem. Why in the world should anyone wants to change something that brings immense satisfaction to the end users? By turning it into a generic Best-Buy style experience in order to squeeze profits, you undermine the entire notion of "Think Different." ALL that a new retail chief should worry about it making the place something consumers flock to because they KNOW they will love it.
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
138 months ago
Would you return to a job you left after failing at your subsequent job?

Ask Steve Jobs. I mean, NEXT wasn't exactly a wild success.
Score: 7 Votes (Like | Disagree)
LordVic Avatar
138 months ago
ME, ME, ME.

did i say me!
I have... EXPERIENCE! I was CEO of my own failed computer building company. thats qualifying material RIGHT THERE!
Score: 7 Votes (Like | Disagree)
TWSS37 Avatar
138 months ago
Related article:

Part time Apple Retail Employee Hopes Crushed
Score: 6 Votes (Like | Disagree)
Patriot24 Avatar
138 months ago
Exactly. They don't need to change the recipe. They just need someone who is willing to keep reaching into the pot and ladling that good gravy on the potatoes.

I privately maintain that Johnson didn't fail at JCP. I think he took a dying brand and tried to redefine it. The dwindling customer base revolted because they couldn't handle the change, and upper management panicked. I think JCP will eventually fail, because they are in a market segment that is going away. They are too dowdy and pricey to compete with Target and WalMart, and too lowbrow to compete with upscale retailers.

People should remember what Johnson did for Target before he came to Apple.

If Johnson wants to come back I think the company should hire him.
Nailed it. JCP is the problem, not Johnson. They will continue to circle the drain with or without him.

Johnson's failure to instill a culture of always presenting the customer with a simple pricing structure (the price on the tag is the price, and the lowest price) without complicated sales or trickery is a sad commentary on our ability as consumers to appreciate honesty and simplicity. Apparently we all want to be tricked into buying things we don't need with needlessly complicated overlapping sales and coupons so that we can feel like we're getting a good "deal". In fact, you're not getting any deal at all. You just arrived at the price that the product should've been in the first place.
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...