Apple Filling Out its 'Ground Truth' Mapping Team with New Regional and Local Job Listings

As revealed in dozens of new job postings on its website, Apple is once again looking to improve its much-criticized Maps application by increasing the size of its team dedicated to verifying mapping data. The postings are for "ground truth" local experts and regional managers in a number of different locations around the world, including several in the United States, Brazil, Japan, the United Arab Emirates and Europe.

ground_truth_local_listings
The job descriptions for the "Local Expert" roles are as follows:

The Maps team is looking for people with a passion for mapping, great testing skills, and deep regional knowledge to help us build better and better maps. In this position, you will be responsible for the quality assessment of Apple Maps for your region, including both data and map services.  You will monitor changes to our maps, provide feedback on unique local map requirements, collect ground truth information, and evaluate competing products.

The roles call for someone with a bachelor's degree or equivalent, prior experience in quality assurance and a "detailed knowledge of the unique features of your local area, including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks, and road names".

The positions are clearly intended to help Apple improve the quality of its mapping service, which since its release has been plagued with problems, including mislabeled towns and cities, inaccurate driving directions, as well as establishments (such as restaurants and bars) which had been closed for years.

MacRumors first noticed Apple specifically hiring a ground truth expert in Australia back in February, with the company moving to hire managers for the program in March. With this latest batch of job listings, Apple is clearly looking to fill out its team with a variety of regional and local positions.

Apple's Maps issues in iOS 6 prompted an open letter by Tim Cook on the company's home page and are rumored to be one of the reasons why Scott Forstall, Apple's previous Senior Vice President of iOS Software, was ousted from the company back in October 2012. The company has acknowledged that it is working hard to improve its mapping services, which are coming to OS X Mavericks later this year.

In just the past few weeks, Apple has been revealed to have acquired small mapping firms Locationary and HopStop as it seeks to improve its own services.

(Thanks, Georgij!)

Top Rated Comments

jonnyb Avatar
98 months ago
Excellent attention to detail
QA experience
Familiarity with evaluating map quality
At least five years'[missing apostrophe] experience living in the region of interest
Detailed knowledge of the unique features of your local area, including preferred driving routes, landmarks, and road names
Strong written and spoken English skills
Score: 7 Votes (Like | Disagree)
theBB Avatar
98 months ago
Did they have to wait for a year before opening such positions?
Score: 6 Votes (Like | Disagree)
theBB Avatar
98 months ago

Excellent attention to detail
QA experience
Familiarity with evaluating map quality
At least five years'[missing apostrophe] experience living in the region of interest
Detailed knowledge of the unique features of your local area, including preferred driving routes, landmarks, and road names
Strong written and spoken English skills

"Five years *of* experience" sounds much better than apostrophe. Next candidate please... :)
Score: 6 Votes (Like | Disagree)
spacehog371 Avatar
98 months ago

I love how one person per country is apparently enough.


Do you think companies post a different, separate ad for every position?

They don't. Multiple people will apply for the job, and they will hire as many of those applicants as they deem necessary. You don't need to post multiple ads to hire multiple people.
Score: 5 Votes (Like | Disagree)
The Phazer Avatar
98 months ago
I love how one person per country is apparently enough.
Score: 5 Votes (Like | Disagree)
Gudi Avatar
98 months ago
A Ground Truth Expert on Berlin working in Munich? This can not end well. :eek:
Score: 5 Votes (Like | Disagree)

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