iPhone 5S Production Will Reportedly Begin Later This Month
According to AllThingsD, a production ramp up of the next generation iPhone should begin around the end of this month, confirming a recent report from Jefferies' Peter Misek.
Misek believes that Apple started small batch production of the iPhone 5S last month, but with the company now gearing up for mass production, it appears to be making final preparations for a launch later this year.
A report from earlier today suggested that iPhone 5S supplies will be constrained at launch, as it is with many new Apple product releases, perhaps because of low yields on a new fingerprint sensor that is expected in the device.
Some iPhone 5S prototypes have previously leaked, showcasing features such as a dual-LED flash and a slightly larger battery, as well as an A7 chip. Misek, for his part, believes that the 5S production ramp is in addition to one that's in progress for the rumored lower-cost iPhone. From AllThingsD:
Interestingly, Misek says that iPhone production ramp up will follow one that’s already under way for Apple’s long-rumored lower-cost iPhone, a device he figures the company will price somewhere between $300 and $400 — without a subsidy. He estimates production plans at 25 million to 30 million units, split pretty much evenly across the 5s and its new lower-cost sibling. And he says the new entry probably won’t be competitive with the truly low-end handsets popular in emerging markets.
Last year, at roughly this same point in the July, we saw similar reports of increased production ahead of the release of the iPhone 5.
Top Rated Comments
It's pretty much a stupid comment when you judge a product without seeing it, knowing what it has, or knowing what it does.
This strategy of commenting makes you look ridiculous and will do nothing to stop making you look foolish in front of thousands.
You would be surprised how ancient the 3.5" screen feels after using the iPhone 5.
There's nothing wrong with that strategy. Coming out with a radically redesigned phone every year doesn't make sense.
What else does the iPhone really need right now? ...
It's pretty much the same phone as the current 5, with a different camera and some other gimmick feature.
This strategy of releasing a re-hash phone every other year will do nothing to boost sales and stop the marketshare bleeding.
Because such a statement makes no sense. What is Apple doing wrong here?
They've followed the same pattern for every iPhone. Not sure why you're surprised. It seems to be working fine for Apple. It's probably not very realistic for you to expect them to redesign it every 6 months. Throwing out useless terms like marketshare bleeding doesn't help your case. Unrealistic and ignorant.