Apple Wins Prestigious Advertising Award for iPad Mini Magazine Campaign

Basically all they did was put the image of the cover in the iPad mini?

Haven't you ever watched Mad Men? Smart people spend a lot of time and effort coming up with stuff like this! There was probably a lot of conflict and drama along the way, too. ;)

Basically all they did was put the image of the cover in the iPad mini?

I guess their less is more approach actually worked.

Basically all anyone does is just something, right?

Basically Apple just makes awesome devices.

Basically those guys in space suits just landed on the moon.

"It has a kind of guerrilla feeling," Mr. Serpa said. "It's a product that goes inside the media and says I'm going to kill you, [then] I'm going to save you. Let's embrace. It's redemption."

What a load or pseudo intellectualist bullshine.
Break it down in to sections. Means nothing. The Plain English Campaign would have a field day with that waffle.

Pretentious cak!

Thanks

From a semiotic standpoint (going beyond a purely traditional Sausserian definition of semiology, of course), the ad is brilliant: it deconstructs the opposition between print and a skeumorphic reinterpretation of print, and then reassembles them into synergistic Other that is simultaneously foreign and familiar, at least to Western sensibilities. To merely call it Postmodern is to diminish the non-ironic reference to Neoplatonism that has always been central to Apple's modus operandi (e.g., "It's magical!"). Only the imbecilic and the ignorant, having seen this ad, would claim that Apple no longer innovates.

Funny how you don't see MS getting awarded for their recent ads...

What, an award for noting that their device has a stand...
and
it
clicks?

"It has a kind of guerrilla feeling," Mr. Serpa said. "It's a product that goes inside the media and says I'm going to kill you, [then] I'm going to save you. Let's embrace. It's redemption."

What a load or pseudo intellectualist bullshine.
Break it down in to sections. Means nothing. The Plain English Campaign would have a field day with that waffle.

Pretentious cak!

Thanks

It was a simple and clever ad.

Nice. It was a great ad! :)

Basically all anyone does is just something, right?

Basically Apple just makes awesome devices.

Basically those guys in space suits just landed on the moon.

This and the "aside from everything that's changed X is the same as X-1 before it" mentality of quite a lot of geeks can be amusing.

"It has a kind of guerrilla feeling," Mr. Serpa said. "It's a product that goes inside the media and says I'm going to kill you, [then] I'm going to save you. Let's embrace. It's redemption."

What a load or pseudo intellectualist bullshine.
Break it down in to sections. Means nothing. The Plain English Campaign would have a field day with that waffle.

Pretentious cak!

Thanks

Agreed. "It's redemption"? Please.

I agree it's a great ad. Now we need google to have the same quality of advertising. And not the sub par stuff they have now.

And you base this on what? Armchair quarterbacking?