New Apple Print Ads Feature iPad Mini and Newsstand

9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and Time.

ipad mini ad time
The ads tout that the magazines that people are reading are also available on the iPad mini in a digital format in a package smaller than the traditional print magazine size. Depicting the iPad mini at its actual size not only offers a comparison to the print versions but also highlights how the iPad may be better for periodicals from Newsstand than the full-sized iPad because of its smaller size and lighter weight.

ipad mini ad new yorker

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Top Rated Comments

troop231 Avatar
150 months ago
Too much white in the back cover.
I think this was the goal.. to show how small the iPad mini's actual size is.
Score: 33 Votes (Like | Disagree)
oldschool006 Avatar
150 months ago
For me the ad highlights why I'd prefer to read a mag on the full sized iPad.
Score: 16 Votes (Like | Disagree)
Gen Avatar
150 months ago
love the negative white space! pretty cool.
Score: 14 Votes (Like | Disagree)
AppleMactablet Avatar
150 months ago
When all magazines go digital-youll see an ad for a Small Time Magazine on the ipad mini
Score: 9 Votes (Like | Disagree)
SteveJobs2.0 Avatar
150 months ago
Excellent marketing.
Score: 9 Votes (Like | Disagree)
kenzbud Avatar
150 months ago
Simple yet effective marketing.
Score: 7 Votes (Like | Disagree)