WWDC Rumor Tidbits: Camera Filters and Motion Sensing in iOS 7, iRadio for Mac and Apple TV? - MacRumors
Skip to Content

WWDC Rumor Tidbits: Camera Filters and Motion Sensing in iOS 7, iRadio for Mac and Apple TV?

wwdcIn a roundup of what to expect at next week's World Wide Developers Conference, 9to5Mac has released some new rumors concerning both iOS 7 and Apple's upcoming streaming music service, "iRadio."

Alongside the standard iOS 7 rumors, the site suggests that Apple has been experimenting with camera filters for its built-in camera app, like those used in many third party camera apps such as Instagram.

We understand that while many iOS engineers are excited about the potential of filters being built-in to the iPhone's camera app, some Apple executives are not as fond of the feature. With that in mind, we are not sure if filters will make this year's release.

In addition to experimenting with camera features, Apple is also said to be testing new motion technology, which could be used to shift objects on the screen based on device orientation.

We have heard whispers that Apple is testing new technologies could move on-screen objects based on the iOS device hardware being moved in-air. For example, app icons could slightly shift depending on the angle that the iPhone is being in held. The technology is similar to what allows the iOS 6 volume controls to rotate based on the iPhone being moved. We are not sure if this feature will make the cut for iOS 7, but the development of this technology is nonetheless intriguing.

As far as Apple's upcoming streaming music service is concerned, 9to5Mac suggests that it could potentially be offered as a pre-installed standalone app alongside iOS 7, but other options include a separate app users would have to download from the App Store or incorporating the service into the existing Music app. There are also rumors that the music service could also be brought to both the Mac and the Apple TV in the future.

We have also heard that Apple has expressed interest to record labels about expanding the streaming music service beyond iOS devices. Without sharing specifics, Apple mentioned that it would like to integrate the service into a tweaked version of iTunes and the Apple TV's software.

iOS 7, which is said to feature a total redesign, will be unveiled next monday during Apple's WWDC keynote. Apple is also pushing for a WWDC release of its streaming music service, though it is unclear if the company will be able to achieve that goal.

MacRumors has a detailed roundup that includes more information on what to expect at next week's presentation, including OS X 10.9 and new MacBooks.

Related Forum: iOS 7

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
hero medium 2x feature1

Apple Surveys iPhone Duo Buyers About Crease and Camera

Thursday November 5, 2026 4:22 pm PST by
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features. The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase." Other questions ask about the size of the iPhone...

Top Rated Comments

175 months ago
The item regarding shifting app icons depending on device orientation is interesting given the alleged leaked image of iOS 7 that appeared to show the icons off center. Many scrutinized the image as a fake because of it.

dun. Dun. DUN...
Score: 16 Votes (Like | Disagree)
175 months ago
I wonder if Jony Ive is going to stand up and talk about the design
Score: 16 Votes (Like | Disagree)
rwilliams Avatar
175 months ago
These last few days before a WWDC keynote, iPhone event, or iPhone/iPad release are always the hardest. :)
Score: 8 Votes (Like | Disagree)
175 months ago
... filters being built-in to the iPhone's camera app, some Apple executives are not as fond of the feature.
$20 says Jony finds them tacky.
Score: 8 Votes (Like | Disagree)
KylePowers Avatar
175 months ago
Don't get me wrong, as an iPhone and iPad owner, I'm desperately looking toward iOS7. As a Mac owner, I can't wait to upgrade to a 13in rMBP with Haswell.

But can I see some AppStore love for the AppleTV?!
Score: 6 Votes (Like | Disagree)
175 months ago
Yes, that is what iOS 7 needs, camera filters.
Score: 4 Votes (Like | Disagree)
Latest Stories
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
12 hours ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
13 hours ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
14 hours ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
15 hours ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
18 hours ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
18 hours ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
19 hours ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
19 hours ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
20 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
20 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
21 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
21 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
21 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
22 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
1 day ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
1 day ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
2 days ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
2 days ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
2 days ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
2 days ago