Details on Jony Ive's 'Very, Very Flat' Design for iOS 7

jonathan_iveEchoing recent reports about a redesigned 'flatter' user interface in iOS 7, 9to5Mac says the next version of the operating system will lose "all signs of gloss, shine and skeuomorphism".

Jony Ive took charge of all Apple's user interface teams last October following a management shakeup.

While the look of the updated system may be surprising to some, iOS 7 is reportedly not more difficult to use than earlier versions of software platform. There is apparently no new learning curve in the same way there was no learning curve when the iPods went color. While iOS 7 does look different, its core apps and system fundamentals (like the Lock and Home screens) mostly operate in a similar fashion to how they do today.

iOS 7 is codenamed “Innsbruck,” according to three people familiar with the OS. The interface changes include an all-new icon set for Apple’s native apps in addition to newly designed tool bars, tab bars, and other fundamental interface features across the system.

9to5Mac says Apple's engineers are looking to add more at-a-glance information to iOS, while keeping the system easy to use for less tech-savvy customers. The article notes that Apple has looked at ideas to implement new panels with swipes from the left and the right of the screen, much like how the Notification Center currently drops from above.

Apple's industrial design is the face of the company for many customers and with Ive heading up both the software and hardware teams, there could be a closer connection between the devices themselves and what users actually see on the screen going forward.

Related Forum: iOS 7

Top Rated Comments

mrfoof82 Avatar
120 months ago
Like Windows 8 then?
No. Like OS X.

Note how candy-coated, colorful, reflective, and bubbly OS X once was. Note how it's much flatter now.

http://www.iotechie.com/macintosh-2/the-12-year-evolution-of-os-x-on-the-macintosh/
Score: 84 Votes (Like | Disagree)
phillipduran Avatar
120 months ago
I like the gloss and shine :(
Score: 75 Votes (Like | Disagree)
BlazednSleepy Avatar
120 months ago
If the WWDC 13' logo is any indication of the new design, then I'm in.
Score: 64 Votes (Like | Disagree)
komodrone Avatar
120 months ago
"Flat-Ivy"


IMO: I still think Scott Fortstall moved over to the Watch team.
Score: 62 Votes (Like | Disagree)
GoCubsGo Avatar
120 months ago
Let's hope it doesn't fall flat with iOS users.


ba da dum!

But really, I just want it to function well.
Score: 57 Votes (Like | Disagree)
uttamo Avatar
120 months ago
Like Windows 8 then?
Score: 57 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....