Details on Jony Ive's 'Very, Very Flat' Design for iOS 7

jonathan_iveEchoing recent reports about a redesigned 'flatter' user interface in iOS 7, 9to5Mac says the next version of the operating system will lose "all signs of gloss, shine and skeuomorphism".

Jony Ive took charge of all Apple's user interface teams last October following a management shakeup.

While the look of the updated system may be surprising to some, iOS 7 is reportedly not more difficult to use than earlier versions of software platform. There is apparently no new learning curve in the same way there was no learning curve when the iPods went color. While iOS 7 does look different, its core apps and system fundamentals (like the Lock and Home screens) mostly operate in a similar fashion to how they do today.

iOS 7 is codenamed “Innsbruck,” according to three people familiar with the OS. The interface changes include an all-new icon set for Apple’s native apps in addition to newly designed tool bars, tab bars, and other fundamental interface features across the system.

9to5Mac says Apple's engineers are looking to add more at-a-glance information to iOS, while keeping the system easy to use for less tech-savvy customers. The article notes that Apple has looked at ideas to implement new panels with swipes from the left and the right of the screen, much like how the Notification Center currently drops from above.

Apple's industrial design is the face of the company for many customers and with Ive heading up both the software and hardware teams, there could be a closer connection between the devices themselves and what users actually see on the screen going forward.

Top Rated Comments

mrfoof82 Avatar
104 months ago
Like Windows 8 then?
No. Like OS X.

Note how candy-coated, colorful, reflective, and bubbly OS X once was. Note how it's much flatter now.

http://www.iotechie.com/macintosh-2/the-12-year-evolution-of-os-x-on-the-macintosh/
Score: 84 Votes (Like | Disagree)
phillipduran Avatar
104 months ago
I like the gloss and shine :(
Score: 75 Votes (Like | Disagree)
BlazednSleepy Avatar
104 months ago
If the WWDC 13' logo is any indication of the new design, then I'm in.
Score: 64 Votes (Like | Disagree)
komodrone Avatar
104 months ago
"Flat-Ivy"


IMO: I still think Scott Fortstall moved over to the Watch team.
Score: 62 Votes (Like | Disagree)
GoCubsGo Avatar
104 months ago
Let's hope it doesn't fall flat with iOS users.


ba da dum!

But really, I just want it to function well.
Score: 57 Votes (Like | Disagree)
uttamo Avatar
104 months ago
Like Windows 8 then?
Score: 57 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...