Apple to Triple Reseller Network in India to 200 Stores by 2015

The Economic Times reports (via iPhone Hacks) that Apple is tripling the size of its reseller network in India by 2015, growing to 200 stores.

These franchisees, who did not wish to be named, told ET that they have been asked to scale up operations in the country as the Cupertino-based company plans to grow aggressively in the country. In addition to increasing the number of Apple exclusive stores, called Apple Premium Resellers, that are owned and managed by 17 franchisees, the company also plans to expand its presence in multi-brand stores, they said.

Some of these plans are said to have been discussed during last month's Mumbai visit of Hugeues Asseman, Apple's vicepresident (sales) for Europe, Middle-East, India, and Africa. Asseman met key trade partners and franchisee owners to take stock of the company's India business and to outline the company's expansion plans.

We first noticed Apple's expansion plans almost exactly one year ago after the company posted a job listing seeking a new national manager for the Apple Premium Reseller (APR) program in India, with the listing describing a "significant growth plan for the future".

istore_hyderabad_india
Today's report also indicates that Apple has still been unable to find a way to open its own retail stores in India, given regulations requiring such single-brand stores to source 30% of their products from within the country.

Currently, the US company does not manufacture any of its products in India and the 30% sourcing clause could, therefore, deter it from opening self-owned stores. But it has asked its franchisees to upgrade Apple exclusive stores in India to global specifications, including designing, lay-outs, fit-outs, and is even sending its global suppliers to fit those stores. These outlets will have a lot of glass decor, which Apple uses at its company-owned stores in the US. The cost of refitting and redesigning each store is expected to be more than Rs 1 crore, which the company will reimburse the franchisee owners over a year, an Apple Premium Reseller franchisee said.

Late last year, Apple brought on two new distribution companies to assist with the company's iPhone business in India, an effort that resulted in a tripling of sales.

Apple has also been working to expand its content ecosystem in India, launching music and movies in the iTunes Store back in December and complementing that move with a February debut for the Apple TV.

Top Rated Comments

(View all)
Avatar
96 months ago
I wonder how the poor guy pronounces his name "Hugeues Asseman." Imagine introducing yourself...

"Hi, I'm Hugeues Asseman."
"You're a huge ass-man?"
"Hugeues Asseman."
"I always figured you were a boob-man."
"No, I'm definitely an Asseman."
Score: 5 Votes (Like | Disagree)
Avatar
96 months ago

The photo of the store looks very lack luster compared to stores in the US.


What did you expect, a retail store in the Taj Mahal?
Score: 4 Votes (Like | Disagree)
Avatar
96 months ago

Do APRs not qualify as "Single Brand Stores" and so not need to source 30% of their products in India? It seems to me their single brand is Apple and so they'd be subjected to the exact same rules?

I don't consider Walmart to be an APR...

Also, this sourcing rule seems really silly. I don't understand why you would want manufacturing jobs. Those are lousy jobs that you should try to keep out of your country and with whatever countries are most desperate for jobs.


Wow, that's slightly elitist. Manufacturing job lousy? What's wrong with an honest days work for an honest days pay? Tons of people have worked in manufacturing and provided a good living for their families. Not to go all "bring our jobs back" but we could use some of those lousy jobs right here in the good ole US of A.
Score: 2 Votes (Like | Disagree)
Avatar
96 months ago

Franchising surprises me. Yet I am very surprised Apple didn't enter the Indian market earlier.


India has a lot of red tape - foreign companies get buried in it.
Score: 2 Votes (Like | Disagree)
Avatar
96 months ago

Good luck with that. 200 stores by 2015 seems a bit over zealous.

It's not opening it's own, it's seeking reseller expansion (i.e. Target in the USA).

India is pretty big so this goal is aggressive but feasible.
Score: 2 Votes (Like | Disagree)
Avatar
96 months ago
Good luck with that. 200 stores by 2015 seems a bit over zealous.
Score: 2 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...

Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...