Apple has begun selling the Apple TV set-top box in India following the December launch of the iTunes Store for music and movies. BGR reports that the Apple TV is now available in India for Rs 8,295 including taxes, roughly equivalent to $153 US.
Moments after we revealed Apple putting up Apple TV product page on its India site, it has quietly launched it in the country for Rs 8,295. [UPDATE: Apple updated its India site to reflect the price revision. We hear that the earlier price did not include taxes.] We were earlier told it would be priced at Rs 6,990. We checked with a couple of Apple premium resellers but it seems the stocks have not made it to stores, yet.
Apple CEO Tim Cook revealed last month that the company sold 2 million Apple TV boxes during the holiday quarter, showing 60% year-over-year growth.
Cook's language around the product was consistent with prior messaging, saying that television was "an area of intense interest for us" and that "there is a lot we can contribute in this space and we continue to pull the string and see where it leads us".