Apple has begun selling the Apple TV set-top box in India following the December launch of the iTunes Store for music and movies. BGR reports that the Apple TV is now available in India for Rs 8,295 including taxes, roughly equivalent to $153 US.

Indianappletv

Moments after we revealed Apple putting up Apple TV product page on its India site, it has quietly launched it in the country for Rs 8,295. [UPDATE: Apple updated its India site to reflect the price revision. We hear that the earlier price did not include taxes.] We were earlier told it would be priced at Rs 6,990. We checked with a couple of Apple premium resellers but it seems the stocks have not made it to stores, yet.

Apple CEO Tim Cook revealed last month that the company sold 2 million Apple TV boxes during the holiday quarter, showing 60% year-over-year growth.

Cook's language around the product was consistent with prior messaging, saying that television was "an area of intense interest for us" and that "there is a lot we can contribute in this space and we continue to pull the string and see where it leads us".

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

lostjournal Avatar
144 months ago
I was talking about broadband not Internet user-base, which I'm sure there are over 137 millions people, but of these 137 million how many are still on dial up? Having a apple tv without broadband is pretty useless. In big cities like New Delhi and Bombay they probably have access to broadband. I wonder what kind of speeds they get.

Seems like you are an Indian settled in the US/Canada. Whatever be it - you have no common sense, which also makes you dumb. And you are making a fool of yourself here.

We are talking about Apple TV here. If you are capable of buying an Apple TV, then what is stopping you from buying a good broadband plan. Ever heard of FTTH. There are plenty of good internet plans available capable of streaming full HD contents.
Score: 2 Votes (Like | Disagree)
Shining23 Avatar
144 months ago
"An Apple India representative speaking with that publication stated that Apple is currently looking to partner with Indian content providers in order to bring content streaming services to its diminutive set-top box, bringing Indian customers access to services similar to Netflix and Hulu Plus."
- Apple Insider

Apple's attitude towards India has changed after the iPhone 5 launch. Now a days I see many people carrying iPhone 4/4S if not 5.
Score: 1 Votes (Like | Disagree)

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