The trendy Aloft Hotel in Cupertino, which is located a mere two blocks from Apple's headquarters, has installed an Apple TV in each of its 123 rooms. Using the Apple TVs, hotel patrons can access television shows and movies via iTunes, and use Netflix and Hulu in addition to the Apple TV's other apps.
AirPlay is available for playing videos and music, and according to Square International, (via CNET) the company that installed Aloft's Apple TV system, the hotel can use the set-top boxes to provide guests with important information and access to the front desk.
The system can be customised to include your branding and images associated with the hotel. Additionally, you can integrate information about hotel services, including room service menus, the spa brochure, restaurant menus, shopping catalogues, local maps and city guides.
Our powerful, yet easy to use PC, Phone or Tablet management system allows Front Desk, Housekeeping or Engineering to use any web-enabled PC to enable / disable the system to act as an additional revenue stream, clear down all guest information with one click and even quickly and clearly see if a unit is offline.
The Apple TVs can be customized with iTunes accounts from any country and are wiped after each use to allow guests to access their private iTunes accounts.
Though the Apple TV is often referred to as Apple's "hobby" project because of its lack of popularity, Apple CEO Tim Cook noted that more than two million of the devices had been sold during Q1 2013, an increase of 60 percent year over year.
Cook also reiterated that the Apple TV was an area of intense interest for Apple, saying "I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us."
The Apple TV recently received a stealth update that added a smaller A5 chip to the device, but Apple is rumored to be working on a more substantial upgrade that could range anywhere from improved content and the inclusion of third party apps to a full blown Apple-branded television set.