The trendy Aloft Hotel in Cupertino, which is located a mere two blocks from Apple's headquarters, has installed an Apple TV in each of its 123 rooms. Using the Apple TVs, hotel patrons can access television shows and movies via iTunes, and use Netflix and Hulu in addition to the Apple TV's other apps.

AirPlay is available for playing videos and music, and according to Square International, (via CNET) the company that installed Aloft's Apple TV system, the hotel can use the set-top boxes to provide guests with important information and access to the front desk.

The system can be customised to include your branding and images associated with the hotel. Additionally, you can integrate information about hotel services, including room service menus, the spa brochure, restaurant menus, shopping catalogues, local maps and city guides.

Our powerful, yet easy to use PC, Phone or Tablet management system allows Front Desk, Housekeeping or Engineering to use any web-enabled PC to enable / disable the system to act as an additional revenue stream, clear down all guest information with one click and even quickly and clearly see if a unit is offline.

appletv.jpgThe Apple TVs can be customized with iTunes accounts from any country and are wiped after each use to allow guests to access their private iTunes accounts.

Though the Apple TV is often referred to as Apple's "hobby" project because of its lack of popularity, Apple CEO Tim Cook noted that more than two million of the devices had been sold during Q1 2013, an increase of 60 percent year over year.

Cook also reiterated that the Apple TV was an area of intense interest for Apple, saying "I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us."

The Apple TV recently received a stealth update that added a smaller A5 chip to the device, but Apple is rumored to be working on a more substantial upgrade that could range anywhere from improved content and the inclusion of third party apps to a full blown Apple-branded television set.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

aristotle Avatar
143 months ago
No, I'm talking about the horrible look of the Apple TV interface, i.e. compared to the elegant look of the PS3 interface.
Your stating your opinion as if it was fact without giving any specifics. I don't have a problem with people having different tastes. What I do have a problem with is when people state their opinions/preferences as if they were "facts" agreed upon by the majority without giving any specific reasons or criteria.

I happen to like the UI of the AppleTV as it has continued to evolve over time. The Sony XMedia bar interface, however, has not changed much over the years. It is a set of icon menus with with hierarchical submenus items. I find it frustrating to use at times.

Contrast that with the current AppleTV UI, each program is represented by an Icon and all settings are under the "Settings" icon. There is no hierarchical menus cluttering up the screen. Once inside the Settings section, you navigate into another submenu as another "screen" which can be easily backed out of.

If we compare the configuration screens for networks, for example between the Sony Playstation and the Apple TV, the sony version is really frustrating to use if you want to customize an existing network connection for DNS settings. With the Apple TV, you select the connection and then you can chose among the different settings of the connection from that screen. To change the DNS on a connection on the PS3, you have to select the connection and then go through the setup wizard again for that connection in order to switch from a dynamic DNS to a static (manual) address.

I'd like to see a detailed explanation from you or alternatively, stop stating your "opinion" as if it were fact. Did you notice that nowhere did I directly state that the PS3 was "horrible"? I stated my feelings about different aspects of it with specific examples. You can say that you "don't like it" or "I think it sucks" or "I think it is horrible" all day long but if you say "it is horrible" then you are making a statement as if it were fact without providing any reasoning behind it.
Score: 7 Votes (Like | Disagree)
RetepNamenots Avatar
143 months ago
So how much is MR being paid by this hotel?
Score: 6 Votes (Like | Disagree)
aristotle Avatar
143 months ago
Could be, but compared to the elegance of the PS3 interface, the look of this Apple UI is truly horrible... where did the taste go?
Are you talking about the Netflix UI on the PS3? I happen to have Netflix on both my Apple TV 3rd gen and my PS3. I hate the UI for netflix on the PS3.
Score: 4 Votes (Like | Disagree)
gnurf Avatar
143 months ago
Gosh, that user interface is ugly...

You should try it. The interface makes sense for a device with a five-button remote. Best Netflix browser I've found on any device, too.
Score: 4 Votes (Like | Disagree)
JasonElise1983 Avatar
143 months ago
My guess would be hotel advertisements. Possibly by turning on the apple tv, ads will load before the main apple tv menu. That's my guess

Sure... makes sense. But how do you go about customizing an tv? No 3rd part apps, no way into it... nothing. Curious to know if they worked with apple on development for it as maybe a test run.

-je
Score: 4 Votes (Like | Disagree)
flash84x Avatar
143 months ago
Where's iOS 7?

What? Try in June during the WWDC Keynote.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...