Intel Set-Top Box and Cable TV Service Won't Initially Revolutionize the Industry

erikhuggersAt today's AllThingsD Dive Into Media Conference, Intel Media vice president Erik Huggers announced that the company is indeed working on an Internet TV service and a set-top box to go along with it.

Huggers noted that Intel has put together a team of people hired from Apple, Netflix, and Google to work in a new Intel Media group devoted to developing an Internet television platform.

Rumors of an Intel set-top box and TV service began circulating in late December. The setup was said to be similar to what Apple offers with its Apple TV, but with access to cable networks and and a la carte content. Huggers confirmed today that Intel will be offering cable content, but not in a piece meal format as expected.

For the first time we will deliver a new consumer electronics product under a new brand. We'll offer consumers a box and they'll buy this directly from us. It'll be an Intel-powered device with fantastic industrial design. But it's not just a device. We're working with the entire industry to figure out how we get live TV to consumers over the Internet.

Intel is planning its service as an all-in-one solution that will incorporate live TV, catch-up TV, and on-demand TV. "We're shooting for a service that incorporates literally everything. … But Rome wasn't built in a day. It'll take time," Huggers said.

Like Intel, Apple has been rumored to be working on a similar set up for its users, speaking with cable services like Comcast and Time Warner Cable, but Apple has struggled to secure content deals.

It is likely that Intel has had similar problems gaining entry into the cable TV market as content providers have been hesitant to offer television channels piece meal. Though earlier rumors suggested Intel would serve up individual channels a la carte, Huggers says that the company is taking a different approach.

Intel will provide the same bundled content that cable services offer, but over the internet, and he does not expect it to be less expensive.

Intel's proposal is similar to traditional cable offerings, and not the piece meal cable revolution that was expected when the project was originally announced. "We believe that there is value in bundles, if bundles are done right," he said, as noted by TechCrunch.

Though Intel is beginning with a more traditional cable model, the company remains interested in changing the way that cable is delivered in the future.

According to Huggers, the unnamed project will launch later this year.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

HiRez Avatar
111 months ago
So we pay the same as for cable, but with the inherent unreliability, lag, data caps, and higher compressed, lower-quality video of going through the internet? Sounds awesome. :rolleyes:
Score: 19 Votes (Like | Disagree)
Mad Mac Maniac Avatar
111 months ago
What's with the title? Editorial?

The tone of the content doesn't even match the title....
Score: 9 Votes (Like | Disagree)
kwikdeth Avatar
111 months ago
cable companies will never, ever allow a la carte because then customers will find out how badly they've been getting screwed over for the last 20 years.
Score: 9 Votes (Like | Disagree)
the-oz-man Avatar
111 months ago
"According to Huggers, the unnamed project will launch later this year."

. . . and fail shortly thereafter.
Score: 6 Votes (Like | Disagree)
Yvan256 Avatar
111 months ago
Anything that tries to work with the cable and satellite companies instead of dealing directly with the media creators is bound to fail.

The Internet is the new channel to move content, we don't need the cable companies to be anything else than ISPs. The 1950's called and they want their money-making scheme back.
Score: 5 Votes (Like | Disagree)
Ubele Avatar
111 months ago
If it's going to offer the same content as what the cable companies offer, and it's not going to be any less expensive, where's the advantage? Am I missing something? It's like, "I'm opening a bookstore right next door to the one that's already there downtown. It will have the same layout, inventory, and pricing, but you'll be able to buy books from my store instead of the other store."
Score: 3 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...