Intel Set-Top Box and Cable TV Service Won't Initially Revolutionize the Industry

erikhuggersAt today's AllThingsD Dive Into Media Conference, Intel Media vice president Erik Huggers announced that the company is indeed working on an Internet TV service and a set-top box to go along with it.

Huggers noted that Intel has put together a team of people hired from Apple, Netflix, and Google to work in a new Intel Media group devoted to developing an Internet television platform.

Rumors of an Intel set-top box and TV service began circulating in late December. The setup was said to be similar to what Apple offers with its Apple TV, but with access to cable networks and and a la carte content. Huggers confirmed today that Intel will be offering cable content, but not in a piece meal format as expected.

For the first time we will deliver a new consumer electronics product under a new brand. We'll offer consumers a box and they'll buy this directly from us. It'll be an Intel-powered device with fantastic industrial design. But it's not just a device. We're working with the entire industry to figure out how we get live TV to consumers over the Internet.

Intel is planning its service as an all-in-one solution that will incorporate live TV, catch-up TV, and on-demand TV. "We're shooting for a service that incorporates literally everything. … But Rome wasn't built in a day. It'll take time," Huggers said.

Like Intel, Apple has been rumored to be working on a similar set up for its users, speaking with cable services like Comcast and Time Warner Cable, but Apple has struggled to secure content deals.

It is likely that Intel has had similar problems gaining entry into the cable TV market as content providers have been hesitant to offer television channels piece meal. Though earlier rumors suggested Intel would serve up individual channels a la carte, Huggers says that the company is taking a different approach.

Intel will provide the same bundled content that cable services offer, but over the internet, and he does not expect it to be less expensive.

Intel's proposal is similar to traditional cable offerings, and not the piece meal cable revolution that was expected when the project was originally announced. "We believe that there is value in bundles, if bundles are done right," he said, as noted by TechCrunch.

Though Intel is beginning with a more traditional cable model, the company remains interested in changing the way that cable is delivered in the future.

According to Huggers, the unnamed project will launch later this year.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

HiRez Avatar
104 months ago
So we pay the same as for cable, but with the inherent unreliability, lag, data caps, and higher compressed, lower-quality video of going through the internet? Sounds awesome. :rolleyes:
Score: 19 Votes (Like | Disagree)
Mad Mac Maniac Avatar
104 months ago
What's with the title? Editorial?

The tone of the content doesn't even match the title....
Score: 9 Votes (Like | Disagree)
kwikdeth Avatar
104 months ago
cable companies will never, ever allow a la carte because then customers will find out how badly they've been getting screwed over for the last 20 years.
Score: 9 Votes (Like | Disagree)
the-oz-man Avatar
104 months ago
"According to Huggers, the unnamed project will launch later this year."

. . . and fail shortly thereafter.
Score: 6 Votes (Like | Disagree)
Yvan256 Avatar
104 months ago
Anything that tries to work with the cable and satellite companies instead of dealing directly with the media creators is bound to fail.

The Internet is the new channel to move content, we don't need the cable companies to be anything else than ISPs. The 1950's called and they want their money-making scheme back.
Score: 5 Votes (Like | Disagree)
Ubele Avatar
104 months ago
If it's going to offer the same content as what the cable companies offer, and it's not going to be any less expensive, where's the advantage? Am I missing something? It's like, "I'm opening a bookstore right next door to the one that's already there downtown. It will have the same layout, inventory, and pricing, but you'll be able to buy books from my store instead of the other store."
Score: 3 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...