Amazon Expands In-App Purchase API to Mac, PC, and Web Apps

Amazon is continuing its full-frontal attack on Apple's iTunes and App Store platforms, announcing today that it is expanding its In-App Purchase program to include virtual goods and currencies on Mac, PC and Web-based games. Amazon has previously offered IAP for Android and Kindle Fire developers, including the ability to order physical goods from within apps.

amazon appstore angry birds

Further expanding its multi-platform, end-to-end offering for game developers, Amazon today announced a new In-App Purchasing service that enables developers to let customers use their Amazon accounts to purchase virtual goods and currencies from within Mac, PC and Web-based games. With today’s announcement, Amazon now provides In-App Purchasing services for Mac, PC and Web, Android and Kindle Fire developers, enabling them to offer Amazon’s millions of customers a convenient, trusted and secure buying experience.

This isn't the only development in Amazon's digital store efforts. Recently, Amazon optimized its MP3 music store so mobile iOS devices could purchase music directly on the device via Safari.

Apple and Amazon have been dueling in court over the trademark for the "app store" term, with the most recent development sending Apple and Amazon into court-ordered settlement talks.

Top Rated Comments

KnightWRX Avatar
122 months ago
So wait, how is Amazon offering a cross-platform payment processing and storage of virtual files a "direct assault on Apple" ?

Seems to me it's just Amazon expanding its offering to developers in order to grab more market share and thus generate more revenues, doesn't seem to be targetting anyone in particular.
Score: 3 Votes (Like | Disagree)
Rodimus Prime Avatar
122 months ago
And Windows isn't generic for the Windows that open up on the Desktop? Further, "App" could just as easily be viewed as an abbreviation for Apple. Apple itself is a generic term, which is protected by Trademark.

but windows (for windows) on a desktop is not trademark.

Now Windows for an operating system is trademarkable.

For example
OSX is an operating system that uses windows as part of its GUI.
Windows is an operating system that uses windows as part of its GUI.

Windows is not generic for the name of an OS.
Score: 2 Votes (Like | Disagree)
Yelmurc Avatar
122 months ago
This is actually a smart move by amazon. Giving developers another avenue for discovery of their apps and giving customers and one stop shopping experience. There main issue is to get high quality developers to use it.
Score: 2 Votes (Like | Disagree)
Terrin Avatar
122 months ago
App is an abbrevation for applications, and is generic = not possible to trademark

App store is a store for selling apps, and is descriptive = not possible to trademark


And Windows isn't generic for the Windows that open up on the Desktop? Further, "App" could just as easily be viewed as an abbreviation for Apple. Apple itself is a generic term, which is protected by Trademark.
Score: 1 Votes (Like | Disagree)
Marcus-k Avatar
122 months ago
If Amazon can patent "1-Click" then why can't Apple patent "App Store"? If "App Store" is nullified, then "1-Click" should be also... not to mention "Windows".

App is an abbrevation for applications, and is generic = not possible to trademark

App store is a store for selling apps, and is descriptive = not possible to trademark
Score: 1 Votes (Like | Disagree)
mytdave Avatar
122 months ago
hypocrisy

If Amazon can patent "1-Click" then why can't Apple patent "App Store"? If "App Store" is nullified, then "1-Click" should be also... not to mention "Windows".
Score: 1 Votes (Like | Disagree)

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