Consumer Group Targets Apple's AppleCare Practices in Belgium

applecare2Apple is once again being targeted for its AppleCare policies in Europe, this time by Belgian consumer group Test-Aankoop/Test-Achats.

The organization filed a complaint against Apple yesterday with the Commercial Court of Brussels (via TechCrunch), claiming that the Cupertino-based company has not followed local consumer protection laws and has withheld information from consumers.

While electronics in the United States typically come with a one year warranty, the same products are also subject to a mandated two year coverage policy in European Union member states, although there are substantial differences between warranty coverage issued by Apple and the longer consumer protection coverage issued under EU directives.

According to the organization, Apple has failed to adequately disclose the details of the law to consumers, instead choosing to push its AppleCare Protection Plan extended warranty.

Test-Aankoop/Test-Achats was originally one of 10 European organizations that teamed up to reprimand Apple for its AppleCare practices, but the consumer group decided to move on with an official suit because Apple has "remained deaf" to demands.

Apple faced a similar lawsuit in Italy, which was resolved just last month. Apple was forced to pay more than $1.4 million in fines, in addition to modifying its website and ceasing the sale of AppleCare in Italian Apple Stores.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

Born Again Avatar
151 months ago
Interesting how people here back up the big corporation (apple) over the people

Oh wait this is macrumours
Score: 39 Votes (Like | Disagree)
Bubba Satori Avatar
151 months ago
"No, I am Belgian." Hercule Poirot
Score: 11 Votes (Like | Disagree)
clukas Avatar
151 months ago
Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.
I often experienced apple staff (including apple geniuses) misleading customers in their stores. I actually think this is good and customers should be made clear what they purchase before they purchase so they can perform an educated decision. I don't think businesses should exploit the naivety of their customers.
Score: 10 Votes (Like | Disagree)
amoda Avatar
151 months ago
Are European consumers generally uninformed misfits? I don't live in Europe and even I know about the 2 year warranty. Just another frivolous suit to line the pockets of lawyers.

Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.
Score: 10 Votes (Like | Disagree)
needfx Avatar
151 months ago
next stop, Greece

they insist of having a 1-year warranty in Greece while EU demands a 2-year stretch.

yes, Greece is still in the EU. For now.
Score: 9 Votes (Like | Disagree)
asiga Avatar
151 months ago
No matter how much I love Apple products, I don't understand why we're forced to accept the AppStore policies if we use the AppStore, but however Apple isn't forced to adhere to law in every country they operate.

I think this shouldn't be a matter of consumer groups claims, but simply that if you bought an Apple product in Europe and it fails during the second year, you should go to Apple and ask for the (mandatory by law) 2-year warranty. If they don't accept, then sue them.

I don't understand why selling on a country doesn't imply you accept that country law, while using the AppStore implies you accept the AppStore policies. Just absurd.
Score: 8 Votes (Like | Disagree)