Consumer Group Targets Apple's AppleCare Practices in Belgium

applecare2Apple is once again being targeted for its AppleCare policies in Europe, this time by Belgian consumer group Test-Aankoop/Test-Achats.

The organization filed a complaint against Apple yesterday with the Commercial Court of Brussels (via TechCrunch), claiming that the Cupertino-based company has not followed local consumer protection laws and has withheld information from consumers.

While electronics in the United States typically come with a one year warranty, the same products are also subject to a mandated two year coverage policy in European Union member states, although there are substantial differences between warranty coverage issued by Apple and the longer consumer protection coverage issued under EU directives.

According to the organization, Apple has failed to adequately disclose the details of the law to consumers, instead choosing to push its AppleCare Protection Plan extended warranty.

Test-Aankoop/Test-Achats was originally one of 10 European organizations that teamed up to reprimand Apple for its AppleCare practices, but the consumer group decided to move on with an official suit because Apple has "remained deaf" to demands.

Apple faced a similar lawsuit in Italy, which was resolved just last month. Apple was forced to pay more than $1.4 million in fines, in addition to modifying its website and ceasing the sale of AppleCare in Italian Apple Stores.

Top Rated Comments

Radio Avatar
105 months ago
Interesting how people here back up the big corporation (apple) over the people

Oh wait this is macrumours
Score: 39 Votes (Like | Disagree)
Bubba Satori Avatar
105 months ago
"No, I am Belgian." Hercule Poirot
Score: 11 Votes (Like | Disagree)
clukas Avatar
105 months ago

Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.

I often experienced apple staff (including apple geniuses) misleading customers in their stores. I actually think this is good and customers should be made clear what they purchase before they purchase so they can perform an educated decision. I don't think businesses should exploit the naivety of their customers.
Score: 10 Votes (Like | Disagree)
amoda Avatar
105 months ago

Are European consumers generally uninformed misfits? I don't live in Europe and even I know about the 2 year warranty. Just another frivolous suit to line the pockets of lawyers.


Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.
Score: 10 Votes (Like | Disagree)
needfx Avatar
105 months ago
next stop, Greece

they insist of having a 1-year warranty in Greece while EU demands a 2-year stretch.

yes, Greece is still in the EU. For now.
Score: 9 Votes (Like | Disagree)
asiga Avatar
105 months ago
No matter how much I love Apple products, I don't understand why we're forced to accept the AppStore policies if we use the AppStore, but however Apple isn't forced to adhere to law in every country they operate.

I think this shouldn't be a matter of consumer groups claims, but simply that if you bought an Apple product in Europe and it fails during the second year, you should go to Apple and ask for the (mandatory by law) 2-year warranty. If they don't accept, then sue them.

I don't understand why selling on a country doesn't imply you accept that country law, while using the AppStore implies you accept the AppStore policies. Just absurd.
Score: 8 Votes (Like | Disagree)

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