Live Coverage of Apple's iPhone 5 Media Event [Event Over]

Apple is holding a media event today at the Yerba Buena Center for the Arts in San Francisco, where it appears set to introduce the iPhone 5, updated iPods, and a brand-new version of iTunes. The event is scheduled to kick off at 10:00 AM Pacific Time / 1:00 PM Eastern Time.

iphone 5 event line
Media line forming at iPhone 5 event (Source: Josh Lowensohn/CNET)

Apple will apparently not be providing live video coverage of the event to the public, but a number of news sites will be on hand to provide text and photo updates, and we're including links to several of them here. We will also be updating this article with coverage and issuing Twitter updates through our @MacRumorsLive account as the media event unfolds. Separate news stories regarding the event announcements will go out through our @MacRumors account.

- Engadget
- Ars Technica
- The Verge
- The Loop
- gdgt
- Macworld
- AllThingsD
- SlashGear
- AnandTech

Apple's online stores around the world are currently down in advance of the event.

Recent News and Rumors

- iPhone 5 Logic Board Shows A6 Chip, Qualcomm MDM9615M LTE Modem, Hynix Flash
- Updated iTunes, iPod Touch, and iPod Nano Coming Alongside iPhone 5 Today
- 'iPhone 5' Name Prematurely Revealed on Apple's Site
- Apple's New iOS Device Marketing: 'Lightning' Dock Connector, 'Earpod' Headphones, 'Loop' Accessory
- 'Biggest Upgrade Ever' for iPod Touch to Bring New Colors, GPS, Camera Improvements?

Live Transcript

The event is about to begin.

Tim Cook has come on stage. "Good morning."

"Thank you for coming this morning! We've got some really cool stuff to show you."

Updates about Apple Retail first.

Apple spent two years building the new Barcelona store. Cook is showing a promotional video from the store's opening.

380 stores in 12 countries, with the first Swedish store opening on Friday. 83 million visitors in last fiscal quarter.

On to the Mac.

Apple has sold 7 million copies of Mountain Lion, making it the fastest-selling version of OS X ever. Cook praises the MacBook Pro, calling it "the best Mac we've ever made."

"Together with MacBook Air, our notebooks rank #1 in U.S. in marketshare over the last 3 months", capturing 27% of the market.

Now, to the iPad.

"The iPad is driving the post-PC revolution at a breathtaking pace." "We sold more iPads [last quarter, 17 million] than any PC manufacturer sold of their entire PC line." 84 million iPads total, through June. "Shocking when you think this is a category that didn't exist two and a half years ago."

iPad had 62% market share in 2011, and now has 68%, even with competitors launching many new tablets. The iPad makes up 91% of all web traffic from tablets.

Nearly all of Fortune 500 are testing or deploying iPad, and many are creating custom apps.

Cook says that there are more than 700,000 apps on the App Store, with more than 250,000 specifically for iPad. The average user is using more than 100 apps, and 90% of apps on the App Store are downloaded monthly.

More than 400 million iOS devices sold through June 2012.

"Some very exciting news to tell you about iPhone." Phil Schiller is on stage.

First launched the iPhone in 2007 and it was a breakthrough for the entire industry. Time magazine called the iPhone "the phone that's changed phones forever."

"We're gonna do that again today."

"Today we're introducing iPhone 5."

"It's the most beautiful product we've ever made."

It looks very similar to the leaked images, the phone with the metal back.

"It is made entirely of glass and aluminum. It's designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before."


Image courtesy

6.7mm thin, 18% thinner. The world's thinnest smartphone.

Weighs 112 grams, 20% lighter than the iPhone 4S.

"The challenge is to make it better and smaller."

4-inch display, 1136x640.

Five rows of icons, plus the shortcut row on the bottom.

Phone was made taller because the width is designed to fit the hand perfectly.

"As you carry your phone, it should fit beautifully in your hand."

"All our software has been updated." Keynote, Pages, Numbers, iPhoto, iMovie, GarageBand.

"You can see a full, five day workweek."

Old apps run letterboxes, with pixel-perfect rendering. Black borders on either side so the display remains centered. A few developers received a sneak peek, and debs have said they can update their apps "very quickly."

Screen is nearly 16:9, with 44% better color saturation. Display is better, with touch integrated into the display, so it's thinner, sharper, and has less glare. "We couldn't be prouder of it."

Apple has added new wireless tech, including LTE and DC-HSDPA. Apple says it took "a lot of incredible engineering." Apple is using a single chip for voice and data, and a single radio chip.

In the US: Sprint, AT&T and Verizon will support LTE.

Canada: Rogers, Telus, Bell, Fido, Virgin.

After the event, Apple will publish a full list of supported carriers.

The iPhone 5 supports dual-channel 5GHz 802.11n, allowing for max performance up to 150Mbps.

"We've updated every aspect of iPhone 5."


Image courtesy Apple

The new A6 chip is 2x faster and has 2x the graphics performance compared to the A5. It's 22% smaller and more energy efficient.

EA Studios is coming out to demo Real Racing 3. The game is scheduled for release later this year.

Regarding battery life, Shiller says the iPhone 5 will exceed the battery life of the iPhone 4S.

8 hours of LTE browsing, 10 hours of video, 40 hours of music, 225 hours of standby, 8 hours 3G talk time.

The new camera has an 8 megapixel camera with backside illumination, a hybrid IR filter and a five-element lens. f/2.4 aperture. 25% smaller, dynamic low light mode, precision lens alignment, sapphire crystal. The camera evaluates nearby pixels to give up to 2 f-stops greater low-light performance, along with new image processing in the A6.

40% faster on photo capture.

Adding Panorama mode. Sweep the scene vertically to get best resolution. Showing a 28 megapixel image of the Golden Gate Bridge. "Creates seamless transitions between photos."

Video is 1080p but with better video stabilization.

The front-facing camera is now 720p, backside illuminated with facial recognition.

The iPhone 5 has three microphones, one on the bottom, another on the front, and one on the back. Improved voice recognition and cancellation.

The phone has an improved speaker design, and is 20% smaller, and with a five-magnet transducer -- three more magnets than previously. Additional magnets make the speaker more efficient -- more volume for less power. Apple is calling it "wideband audio".

Next, the connector:

"So many of the things we used to do over the wire, we now do wirelessly." The 30 pin dock connector goes back 9 years. "It's served us well for almost a decade."

New connector called "Lightning".

All-digital, 8-signal design. Adaptive interface, improved durability, reversible, 80% smaller.

Bose, JBL, B&W, B&O and others are already working on the new connector.

Apple creating a "bunch of accessories" to hook up to old equipment.

That's the iPhone 5.

iOS 6 up next.

"Perhaps one of the most important features of the iPhone is the software it runs. And we have iOS 6. It's been designed from the beginning to take advantage of the iPhone 5."

Scott Forstall is out for a demo.

This is stuff we have seen before -- Maps with Yelp and Siri integration, flyover, satellite views, etc.

Now showing off Safari. "It looks great on this display." Offering a new fullscreen mode. Showing iCloud tabs.

Demoing Passbook, coupons, movie and airplane tickets.

Demoing Shared Photo Stream.

Now, the new version of Siri with sports scores, standings, and more.

"Can you recommend a good movie in theaters?" Siri: "That is a very subjective question. Here's what others have found to be good movies." Showing Rotten Tomato rankings. Asking for restaurant reservations delivers you to OpenTable. Updates to Facebook via Siri.

"We think you're going to love it."

Now Phil Schiller has returned to the stage.

Comes in two colors, black or white front. "The thinnest and lightest phone we've ever made." White version has a raw aluminum back, while the black version has an anodized back.

Now showing the promotional video after running down the specs again.

Jony Ive in the video: "With this unique relationship with your iPhone, we take changing it very seriously."

Bob Mansfield: "It took an incredible cross-collaborative effort" to make the phone thinner.

Video is giving more details on the Lightning connector, sapphire lens on the camera, touts LTE as potentially faster than home Wi-Fi connectors.

The video goes through the special manufacturing process used to make the phone. The video should be posted on Apple's website soon after the event is finished.

Phil is back as the video ends.

Same pricing as iPhone 4S.

$199 for 16GB, $299/32GB, $399/64GB (with two year contract).

iPhone 4S is $99, iPhone 4 is free with contract.

Preorders start on Friday, shipping one week later.

Launching on the 21st in the US, Canada, UK, France, Germany, Australia, Japan, Hong Kong and Singapore. Launching on the 28th in 22 other countries.

iOS 6 arrives next Wednesday the 19th for the iPhone 5, 4S, 4, 3GS, new iPad, iPad 2 and 4th generation iPod Touch.

Tim Cook is back on stage to talk about "something near and dear to our hearts". Music.

"Music is in our DNA."

"Some exciting changes with both iPod and iTunes."

Eddy Cue is on stage now.

26 million songs on iTunes Store, with 20 billion songs purchased in past 9 years. Now available in 63 countries. 435 million iTunes accounts. More than two-thirds of downloads are coming directly from iOS devices.

Apple has built a new iTunes Store for iPhone and iPad. Redesigning App Store too. New store apps arriving with iOS 6 on the 19th.

Redoing iTunes for Mac and PC as well. 200 million people using iTunes in the Cloud, 15 billion pieces of content served directly from the cloud.

New iTunes is "dramatically simpler". Now he's demoing it.


Image courtesy

Click on any album and it expands to show more information, clearly influenced by iOS.

Artists have the ability to share photos with their listeners, showing that some parts of Ping haven't disappeared entirely. Allows users to split screen playlists and the full library, making playlist creation easier.

The changes aren't radical, but streamline and polish everything. There is a new 'Play Next' button to force the next song as a particular choice, without stopping the current song.

Now, movies in iTunes. "We've built iCloud right into iTunes." Syncs movie positions from device to device. Demo's a movie that was paused on the iPad, then resumed on the Mac.

Similar experience on the App Store in iTunes for the Mac as on the mobile device.

The new iTunes will be available in late October.

Greg Joswiak is now talking iPods, of which Apple has sold more than 350 million over the years.

"iPod and music are part of the DNA of the company."

We wanted to take the chance to reinvent the Nano. We thought, "what elements do we want to add?"

"We wanted to give it a really large display. We want it to have really easy to use controls. We want to make it thin and light." Of course, they add the Lightning port to it as well.

The Seventh Generation Nano looks a bit like the original Nano. 50% thinner than the Nano it replaces. Wider screen, 5.4mm thin, 2.5" display that's MultiTouch, with a home button. Seven colors: aluminum, black, purple, green, blue, yellow and red.


Image courtesy

Includes FM tuner with DVR, fitness and pedometer, view video and photos. Bluetooth with wireless audio streaming, so supports Bluetooth headphones and car integration.

Promises 30 hours of music playback, the longest of any Nano.

iPod Touch is next up.

175,000 games, 150 million players in Game Center. Apple is going after mobile gaming hard with the Touch.

New iPod Touch is 6.1mm thin, 88 grams. The lightest Touch they've made. "Almost as thin as the nano, but it's a touch!"

Aluminum on the back with a brushed finish. Speaker on the bottom plus Lightning connector. Has iPhone 5 4" display.

Apple touting the great screen, perfect for games and video. Includes the A5 processor, and 7x faster graphics than the old touch.

Now they are demoing the game "Clumsy Ninja".

Regarding battery life, Apple promises 40 hours of music playback, 8 hours of video, slightly increased over the 4th generation Touch. The camera is much improved, with a 5-megapixel, backside illuminated, f/2.4, 5-element lens, plus the same sapphire crystal lens cover as the iPhone 5. Includes support for the new Panorama feature, as well as support for the iOS version of iPhoto.

Also includes a 720p front-facing FaceTime camera, with 1080p video on the back side. AirPlay Mirroring supported.

There is a hidden feature on the back of the new iPod Touch, called the Loop. It's designed to hook to a wrist-strap for added security when taking pictures or walking about. Included with the iPod Touch. Will be great for kids.

Includes Bluetooth 4.0, 802.11 b/g/n dual-band, and other typical wireless. No LTE or cellular for the Touch.

It does include Siri, however.

Comes in five colors, raw aluminum, black, blue, yellow and red.

The iPod Shuffle is gaining a different color selection.

"We want to turn our attention to something different, and that's speakers."

600 million sets of Apple earbuds have been shipped -- more than 1.2 billion "little speakers".

Now offering new headphones, called EarPods. "Doing a great headphone is hard, because ears are really, really challenging because everyone's ears are different."

In the works for three years. Includes in-line microphone and controls. "Look like no earphone you've ever seen before."

Has a directed speaker port that points forward into the ear canal. Doesn't create a seal the way other in-ear headphones do. A port in the back for mid-range, one in the stem, and the main port pointing to the ear canal. All to maximize airflow for sound quality.

A standalone accessory, shipping today -- but included with the new Touch, Nano, and the iPhone 5.

iPod Shuffle remains $49.

iPod Nano is $149 for 16GB.

4th Gen iPod Touch still sold, 16GB/$199, 32GB/$249.

5th Gen iPod Touch is 32GB/$299, 64GB/$399.

New nano and touch available in October.

(Product) RED models available for each model.

Tim Cook is back on stage now, showing off a new television ad for the new lineup of iPods. "A whole new lineup of all-new music players."

"We are very excited about all the products we've launched today."

He's going over all the new products announced today. iPhone 5, new iPods, iOS 6, new iTunes.

"When you look at each of these, they are incredible industry-leading innovations by themselves. But what sets them apart, and what sets us so far ahead of the competition, is how they work together.

"Only Apple could integrate these services and bring them together. Apple has never been stronger and that is thanks to the dedication and creativity of our employees throughout the world.

"They are doing the best work of their lives, because delivering revolutionary products is making a real difference in people's lives."

The Foo Fighters are taking the stage as a musical guest.

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Top Rated Comments

Agent OrangeZ Avatar
153 months ago
Score: 20 Votes (Like | Disagree)
neuropsychguy Avatar
153 months ago
What's disappointing about today's iPhone?

Where to start?

* It costs money.
* Apple is not giving one away to every person on earth with lifetime cell service.
* It doesn't resurrect Steve Jobs.
* It doesn't make intellectually-challenged people more intelligent.
* It doesn't move people out of parents' basements.
* Pres. Obama still doesn't know how to use one.
* If a tank drives over it, it breaks.
* It doesn't cure cancer.

Clearly, it is a failure on many levels.
Score: 17 Votes (Like | Disagree)
rorschach Avatar
153 months ago
I'll just leave this here:

such bull .... dual core, 8 mp, hd recording ... welcome to the world of smartphones 2011. thats catching up, not innovating
Almost 1.5 years to work on the phone and they can't come up with something even slightly better than Galaxy S II, which has been out for months now. Such a shame...
If they didn't hype this damn this up so much we wouldn't be let down.

This sucks.
Wow HUGE fail! I can't believe that Sprint was dumb enough to pay Apple $20b for that POS. Nexus Prime will destroy it.
I know it is said every year no matter what updates but in my mind this was the worst event I've ever seen for the iPods & iPhones.

No capacity updates. No hardware changes for any of the iPods. Processor/Camera updates for the iPhone.

From a hardware stand point nothing but the iPhone has changed and even little there. A5 was already in the iPad so its nothing new.
In September 2010, Steve Jobs brought the worst updates ever to the iPod line.
OMG is this a boring event
It's a concern that Apple thought such an insignificant update to their product line needed an event.
Started off good, then got boring. Maybe we overhyped this new iPad.

No quad core CPU
No 128GB option
No Siri
No haptic display
16GB still base
So that was... underwhelming.

Thanks Apple, you pushed the boundaries forward now you're getting overtaken yourself. One might have thought you'd learned from past mistakes but transparently not.
this upgrade was even more retarded than last year's.....

Same crappy plastic??? Minor hardware changes???
My early 2008 MBP: 2.5GHz, 4GB RAM, 250GB = £1470
The new MBP: 2.4GHz, 4GB RAM, 250GB = £1499

So, £29 more for 0.1GHz less, a cheap-looking, dated chiclet keyboard, no matte screen option, no FW400, no DVI output without a £30 adaptor and a design that's exactly the same as the cheaper MacBook.

I'm glad I didn't wait!
But I think the new Mac Book Pros are ****. What the **** were they thinking when they made that? I have the typical complaints about them, but it's seriously frickin stupid. There's nothing PRO about them.

The new 24" screen looks pretty cool IMO. It would match my iMac REALLY well and I was really looking onto getting one until... oops, they **** that up too. So I HAVE to buy this new, ugly, useless product JUST to use the cool new monitor? Stupid.
Wow, extremely disappointed that there's no MVNO. Talk about a letdown.
If all that's going to be released today is the iPhone and the Apple TV then in my opinion this was a waste of a keynote, and nothing new is going to be available today.
I would have LOVED this phone if it would have been 3G!!! But EDGE only? Definitely not worth the money. And what happened to computers?
The thing that erks me the most though is that this is called MACWORLD. There was no MAC item at all today. The APPLEtv is just an extension of the iPod line, hence the product being placed in the iPod Store on

We didn't even get iLife updated today.....
Really? Is that it?
Worst reason for a special event ever!
Seriously, couldn't Apple have just rolled out these updates without all of the show?
Worst. Keynote. Ever.
This might be the worst MacWorld event in the history of Mac wtf is this crap
no wonder jobs decided to let schiller "handle" this mediocre keynote
Horribly disappointing. No real product launches, no Jobs on the final keynote, nothing. barely worth being there..... maybe that's why jobs didn't go. Nothing to present.
worst keynote ever. Steve really, we don't give a **** about 3rd part developers. Lets see some new hardware and what APPLE is doing....not some lame social network.
AAPL stock is going down. Wonder if it has anything to do with this keynote.
1 - GREAT new iPods;
2 - GREAT news about iOS for iPad;
3 - iTunes 10 is only about Ping? What else, can anyone tell me?
4 - USELESS APPLE TV update.

Ok everyone, lets recap what we talked about today!

First, we showed you a really tiny new turd, then a medium sized turd and a redesigned large turd.

Then we showed you a smaller version of a previous turd.
This is the worst keynote of all time. iPhone 3GS upgrade for 400/500 dollars on top of the monthly plan that charges as though its subsidized? AT&T never ceases to amaze me.
I will get told to go buy a Dell, I'm sure, but I will say this anyway: Worst. Update. Ever.

No matter what marketing lingo Apple throws out there this was still a primarily cosmetic update. The only backside update to this is the graphics, and the FSB (with the switch to DDR3 accompanying it predictably).
Boring so far.

-> Still no trial apps.

-> Typical lame Apple battery excuse for no multitasking, by using an unnamed, and no doubt worst case, application.

-> Using Google maps API in apps. That's always been possible.

-> Core location. Ditto. So what if they include a library for direction math.

-> Push notification. Still leaving out the details, I see.

BUt of course, they use Valley Girl phrases like "awesome" and "amazing", because people eat it up.
Wow this keynote sucked! Apple sucks! The MacBook Air is useless as a computer!! Lion - GROWL - weak! I wanted 10-core processors! 512 GB ram! Hey, what is the Facetime ************? Professionals don't want that? Where's my professional computer? Why do they still make iPads? No one uses an iPhone where is the new $15k towers with 100" monitors we were promised?

Why does Steve look so bad? What wit his face? And his outfit will it ever change?
this was the lamest iphone event in history, the iPhone 4S is a joke.
siri is just useful when you are driving a car, just kiddies are exited about the 7x faster graphics, 95% don't give a *** about the graphics, and a bit more pixels for the camera, hahaha I still can't believe how lame the upgrade is. I think apple never disappointed the people that hard.
Ugh. Now I dont know what to do. I was so excited; I even skipped class for the live blogging. Nothing.

Spec bump? Better camera? That's cool and all, but... ugh. And that's the thing, pre-orders are BEFORE Ice Cream Sandwich, so I HAVE to commit to buy if I want the thing relatively soon.

This sucks.
Wow, what a disappointment! I guess I can look forward to ios 5 and my iphone 4 for another year!
sorry but this event was just shyte
Oh did I mention that this was probably the LAMEST iPod event, let alone APPLE EVENT EVER?!?!?!?!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The new nanos could have easily been brought out with a splash page on the home page. The revised touch isn't even worth mentioning in anything other than one of the smaller news blocks at the bottom of and software 2.1 is a given.
And what reason is there to be anything less than underwhelms? When Apple promises a major event, and only succeeds in delivering a few new colors... whining IS appropriate.
what a waste of high expectations. new nanos, touch, iphone 2.1, and itunes 8. ugh, boring.
2.1 firmware. What a let down. Nothing but bug fixes.

Not even one item from my wish list.

Turn-by-turn navigation
Background apps
SMS folders
Ability to save documents to from email
etc etc etc

Absolutely blows.
Now I've got to look for a 12-core PC tower (or better) and Apple just lost $10,000.

Lion? Lipstick on a pig. The iPadification of Mac OS.

Macbook Air? Jobs attempt to make notebooks into a toy as useless and thin as he is.

And of course, his fetish with Blu-ray comes complete with no optical drive whatsoever to deliver content to clients. Useless.

Now we pro content creator users can finally leave. All several million of us.

The era is finally over. The mac, as far as creating pro content, is dead. I'll be divesting my entire company's mac inventory as soon as my current rendering project is finished.

1.4 ghz, are you kidding me, are u ****ing kidding me.

Steve on the ipad launch bashed netbooks for being slow, then he releases "next gen" macbooks with 2gb ram, and 1,4ghz.


The display resolution is great, but the rest is bleh.
Score: 17 Votes (Like | Disagree)
AlexJaye Avatar
153 months ago
This is the weakest iPhone announcement ever. I waited to see if Apple would do something great before buying an S3 to replace my iPhone, but they didn't.

Hello, Galaxy S3

Score: 14 Votes (Like | Disagree)
kmanmx Avatar
153 months ago
Can someone please explain to me what everyone is moaning about ?

You have a phone that looks different, a new style, a new design.
You have a thinner, lighter phone
You have a bigger screen, with pro level color accuracy
You have an improved camera, both hardware and software side
You have your A6 SoC that you all wanted, 2x as fast CPU and GPU
You also have LTE
All while keeping the same battery life ?

Oh, darn it, theres no NFC. That makes it such a big failure.


I don't actually know what else they could of done. :eek:
Score: 13 Votes (Like | Disagree)
Spooner83 Avatar
153 months ago
Score: 13 Votes (Like | Disagree)