Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Photos of Apple's New Passeig de Gràcia Retail Store in Barcelona
With the grand opening just two days away and Apple making preparations to open the store for the media and then the public, the construction barriers have come down and Cult of Mac has been able to shoot some photos through the windows of the new store.
Despite the Gaudí-influenced signage promoting the store's opening, Apple appears to have maintained its usual style for the store itself, using its typical stone, wood, and metal finishes to create a clean, open feel inside the store. With three levels, the large store offers a full range of Apple products on display, as well as a large Genius Bar and a theater.
On the ground floor of the Barcelona Apple Store, about half of the available floor space is taken up with iPhone and iPad displays, spread across twelve tables in three rows. The other half of the floor is taken up by various models of MacBooks, with only a single table devoted to iMacs.
Higher up, the glass staircase leads to the Genius Bar, as well as an in-house theater.
In the basement is where Mac and iOS accessories are stored, which Apple retail employees are now hard at work filling the shelves.
Apple's new Passeig de Gràcia store opens to the public at 10:00 AM on Saturday.