Apple to Ramp Up 7.85″ iPad Mini Production in September?

Digitimes reports that the long-rumored 7.85" iPad will begin volume production in September with a target of 4 million units per month.

Supply volume of Apple's 7.85-inch iPad is estimated to reach four million units per month starting in September in order to prepare for demand from year-end holidays, according to sources from the upstream supply chain.

The goal is said to launch the new device before the 2012 holiday season.

imore ipad mini mockup
iPad Mini mockup (left) by iMore

The timing is consistent with previous rumors that Apple would be ramping production in September. iMore reported back in May that Apple was targetting an October launch for the smaller iPad with a target price in the $200-$250 range. iMore also lumped in the iPad Mini to be announced alongside the next iPhone on the rumored September 12th media event.

The September 12th date seems certain for an Apple media event as it has been verified by a number of publications. Apple has yet to officially announce an event, however.

While a number of part leaks have already revealed what to expect in the next iPhone, iPad mini parts have been quite scarce. This seemingly late ramp up in production may have been intentionally timed by Apple to correspond with their launch media event in order to prevent as many leaks for this new device.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Don't Buy)
Related Forum: iPad

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Top Rated Comments

jav6454 Avatar
153 months ago
Digitimes... might as well be the Onion.
Score: 19 Votes (Like | Disagree)
iBreatheApple Avatar
153 months ago
I don't know why but I feel like I need one. Can't decide if I'd want this over my 10.1.


(-waits for trolls to tell me what Steve would/would not have allowed-)
(Edit: -reads first post...ugh.-)
Score: 16 Votes (Like | Disagree)
sulpfiction Avatar
153 months ago
"Honey..u know how we hate when the 18 m/o baby cries because her sister won't let her play with the iPad? Well, I found a solution..And the only reason im gonna do this is to eliminate some stress out of your life..Because I love u"
Score: 11 Votes (Like | Disagree)
sulpfiction Avatar
153 months ago
SJ would never Launch something before the holiday!
Score: 11 Votes (Like | Disagree)
Lark.Landon Avatar
153 months ago
Sad that Apple is so quick to toss out Steve Jobs' opinions now that he's dead. Steve knew that the public wanted a 10 inch screen.... hence why iPads dominate the market and no one can even name an android tablet. He would have never let this 7 inch iPad happen.

I hope that was sarcasm. :rolleyes:
Score: 8 Votes (Like | Disagree)
sulpfiction Avatar
153 months ago
Except every single iPhone and iPod... :rolleyes:

It's interesting that in this event the iPad mini will be the show-stopper instead of the iPhone.

Look up in the sky...Right now. Did u see it? It was the joke going over ur head.
Score: 8 Votes (Like | Disagree)