HBO Confirms Negotiations to Allow Fox and Universal to Participate in iCloud for Movies

Last week, we noted with the launch of the new Apple TV and iTunes in the Cloud for movies that Fox and Universal were not participating in the iCloud video streaming due to contractual obligations with HBO. At the time CNET indicated that the issue was a temporary one and that HBO and the affected studios would be working to address the holdup in the near future.

icloud hbo
The Wall Street Journal now reports that HBO is indeed working with Fox and Universal to loosen its restrictions on film distribution, with a spokesperson for HBO confirming the negotiations.

HBO isn't planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO Go as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.

HBO agreed to loosen its arrangement with Warner Bros., which is working with iCloud, and also is in talks with Universal and Fox to do the same, the spokesman added.

Sources at Fox suggest that the roadblock on iCloud will be lifted "as soon as within weeks", while Universal sources also indicate that a resolution is near.

Tag: HBO

Top Rated Comments

Gasu E. Avatar
140 months ago
Did you read the article or just speculate what information it contained and opt to blindly post a comment?

This isn't about adding in HBO content to iTunes the day after it airs on HBO's channels. It is simply HBO allowing you to redownload films you've already purchased before their exclusive window goes into effect. In fact, it really has nothing to do with accessing HBO's first party IP.

I up-voted you for being the only person who read this announcement right. -100 to anyone who thinks this is about streaming HBO content.

This is basically about HBO not letting a contractual technicality stand in the way of something that doesn't impact their business. Kudos to HBO for not being a bunch of d1##heads; other than that it is nothing amazing.
Score: 6 Votes (Like | Disagree)
ck2875 Avatar
140 months ago
I can only imagine what this is going to cost if HBO is truly on board. HBO has steadfastly refused to work with services like Netflix until they double or triple the current monthly fee.
Did you read the article or just speculate what information it contained and opt to blindly post a comment?

This isn't about adding in HBO content to iTunes the day after it airs on HBO's channels. It is simply HBO allowing you to redownload films you've already purchased before their exclusive window goes into effect. In fact, it really has nothing to do with accessing HBO's first party IP.
Score: 6 Votes (Like | Disagree)
charlituna Avatar
140 months ago
If it works anything like Match for Music - I think they get paid by Apple every time they are streamed from the Cloud.

Seems like they would want this revenue. Hopefully this paves the way to allowing Match for Movies and recognizing content not purchased from iTunes.
Once again, this is NOT Match. It is only things you already purchased from iTunes. Not your DVD rips, torrented stuff etc
Score: 4 Votes (Like | Disagree)
iCarabma Avatar
140 months ago
Yes, good on them for agreeing to sort this out, but it's rather outrageous that it was ever an issue in the first place. Only in the film industry would a clause exist that prevents customers from re-downloading content they already paid for because some third party bought up the viewing rights of said content.

I agree, but as I said before, I think this is an unintended consequence of a contract written before one could anticipate this issue.

And since Apple doesn't pre announce, who knows how long HBO had to move on this.

I think it's a lot of people's knee jerk reaction to get angry at stuff like this, because we (the end users) have been burned so many times by cable companies and the ilk. This seems like a rare case where everybody wins.
Score: 3 Votes (Like | Disagree)
NathanBot Avatar
140 months ago
I'd be happy if they just brought HBO GO to the :apple:TV
Score: 3 Votes (Like | Disagree)
BC2009 Avatar
140 months ago
I dont know this means. I'm new to Apple TV. Would this apply to iTunes Match since I own DVDs and Blu Ray of hbo content?
No... This allows you to re-download movies you purchased on iTunes so you don't have to sync them to your iPhone or iPad before you leave on a trip or use iTunes running on your PC to stream the movie to your Apple TV.

If you look at "Movies in the Cloud" service (found under "Purchased" on Apple TV and iTunes Store) some movies can be re-downloadded (new feature since March 7, 2012), but other movies in your iTunes collection do not appear. The missing ones are likely from those studios who are blocked by their agreement with HBO.

The feature you are asking for would be awesome (iTunes Match for DVD and Blu-Ray movies), but I don't think we will see that until we see Apple's supposedly "revolutionary new television". Incidentally, I think the movie industry is working on what looks to be an ill-fated project called "Ultra-Violet" for essentially converting your DVD/Blu-Ray collection into a streaming collection. If you're like me, you want streaming and re-download for convenience but you also want your movies on your own hard drive where you personally can guarantee access to them.

UPDATE: According to the UltraViolet FAQ (http://uvdemystified.com/uvfaq.html#1.1), UV allows for both "download" and "streaming". So this may be a good thing if it ever takes off since it will allow playing of your movies on any device.
Score: 3 Votes (Like | Disagree)

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...