Microsoft to End Participation in CES Keynotes After 2012

ces logoFollowing Apple's lead in pulling out of Macworld Expo several years ago, Microsoft today announced that next month's keynote presentation at CES in Las Vegas will be the company's last at the major consumer electronics show.

In its announcement, Microsoft cites many of the same factors addressed by Apple as reasons for its ending of trade show participation. Most notably, trade shows have become less relevant for new product announcements given the increasing connectedness and interactivity offered by the Internet and social media, and in many cases the scheduled nature of trade shows imposes undesired rigidity on timeframes for new product announcements.

Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways. To ensure it does, we constantly challenge our assumptions. For example:

- What’s the right time and place to make announcements?
- Are we adjusting to the changing dynamics of our customers?
- Are we doing something because it’s the right thing to do, or because “it’s the way we’ve always done it”?

Microsoft points to its own media and developer events, social media tools, and even its retail stores as venues for connecting with customers that provide better opportunities than trade show keynotes.

Microsoft will maintain a presence at CES going forward with its employees attending the event, but the company will no longer participate in the opening keynote as it has routinely done, and will not sponsor a booth on the exhibition floor after 2012.

Top Rated Comments

dgree03 Avatar
141 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.

Wait apple owns that strategy? Did they patent that too? :rolleyes:
Score: 30 Votes (Like | Disagree)
nepalisherpa Avatar
141 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.

Copying Apple again

What grade are you guys in? 5th?
Score: 26 Votes (Like | Disagree)
overcast Avatar
141 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.
You people seriously need to get over yourselves.
Score: 17 Votes (Like | Disagree)
inlovewithi Avatar
141 months ago
I like how Macrumors makes an Apple mention in a way that makes it seem like Microsoft is copying Apple on this non story. Great way to keep those who see Apple as a religion really riled up. I still haven't seen this news on non Apple tech sites, so it's odd to see it here.
Score: 14 Votes (Like | Disagree)
dgree03 Avatar
141 months ago
Good, I generally don't care that a software maker(Microsoft) is at CES. I want to see innovative hardware...
Score: 14 Votes (Like | Disagree)
0098386 Avatar
141 months ago
When I read the opening line to this article I thought to myself "Oh I bet this thread will be full of parody jokes about Microsoft copying Apple".

Turns out they weren't jokes.
Score: 13 Votes (Like | Disagree)

Popular Stories

ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
top stories 1oct2022

Top Stories: Stage Manager Expands to Older iPad Pro Models, No October Apple Event?

Saturday October 1, 2022 6:00 am PDT by
While we had been expecting a follow-up October Apple event focused on Mac and iPad announcements, it sounds like we might not be getting another event after all. Instead, the pending updates in those product segments could be considered minor enough that they may be announced via press releases. It wasn't all bad news, however, with Apple announcing that it will be expanding an on-device...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...