Microsoft to End Participation in CES Keynotes After 2012

ces logoFollowing Apple's lead in pulling out of Macworld Expo several years ago, Microsoft today announced that next month's keynote presentation at CES in Las Vegas will be the company's last at the major consumer electronics show.

In its announcement, Microsoft cites many of the same factors addressed by Apple as reasons for its ending of trade show participation. Most notably, trade shows have become less relevant for new product announcements given the increasing connectedness and interactivity offered by the Internet and social media, and in many cases the scheduled nature of trade shows imposes undesired rigidity on timeframes for new product announcements.

Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways. To ensure it does, we constantly challenge our assumptions. For example:

- What’s the right time and place to make announcements?
- Are we adjusting to the changing dynamics of our customers?
- Are we doing something because it’s the right thing to do, or because “it’s the way we’ve always done it”?

Microsoft points to its own media and developer events, social media tools, and even its retail stores as venues for connecting with customers that provide better opportunities than trade show keynotes.

Microsoft will maintain a presence at CES going forward with its employees attending the event, but the company will no longer participate in the opening keynote as it has routinely done, and will not sponsor a booth on the exhibition floor after 2012.

Top Rated Comments

dgree03 Avatar
161 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.

Wait apple owns that strategy? Did they patent that too? :rolleyes:
Score: 30 Votes (Like | Disagree)
nepalisherpa Avatar
161 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.

Copying Apple again

What grade are you guys in? 5th?
Score: 26 Votes (Like | Disagree)
overcast Avatar
161 months ago
Microsoft copying Apple strategy. What's new?

Too bad the Redmond copy machines don't realize that Apple and MS have different target audiences.
You people seriously need to get over yourselves.
Score: 17 Votes (Like | Disagree)
inlovewithi Avatar
161 months ago
I like how Macrumors makes an Apple mention in a way that makes it seem like Microsoft is copying Apple on this non story. Great way to keep those who see Apple as a religion really riled up. I still haven't seen this news on non Apple tech sites, so it's odd to see it here.
Score: 14 Votes (Like | Disagree)
dgree03 Avatar
161 months ago
Good, I generally don't care that a software maker(Microsoft) is at CES. I want to see innovative hardware...
Score: 14 Votes (Like | Disagree)
0098386 Avatar
161 months ago
When I read the opening line to this article I thought to myself "Oh I bet this thread will be full of parody jokes about Microsoft copying Apple".

Turns out they weren't jokes.
Score: 13 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...