Microsoft Planning 75 New Retail Stores to Take on Apple

While much was made of Microsoft's efforts to reenter the retail store market by going head-to-head with Apple, things have moved rather slowly for the PC software company, which has opened only eleven stores scattered around the United States over the past two years.


But Neowin reports that Microsoft today unveiled an acceleration of those plans at its Worldwide Partner Conference, targeting 75 new stores for opening over the next two to three years. The initiative will also include some international stores, mirroring Apple's own recent emphasis on international locations.

Apple has approximately 350 retail store locations and continues to open new stores on a regular basis, meaning that Apple will remain significantly in the lead in terms of total stores by the end of this push from Microsoft, but it is clear that Microsoft is making a significant commitment to the initiative after only dabbling in it for the past two years.

Microsoft has mimicked Apple's retail strategy of trying to create warm and inviting spaces prominently featuring wood surfaces throughout in order to draw in customers to interact with the products on display, while also including an "Answer Desk" very similar to Apple's Genius Bars for support purposes. The company has even worked to strategically place its locations in close proximity to Apple's stores in an attempt to target many of the same customers. And while Microsoft has to rely on hardware from its partners in order to show off its PC offerings, the company's new retail push seems indicate that it is intent on establishing a retail rivalry with Apple.

Top Rated Comments

(View all)
Avatar
121 months ago
Will the stores work well for a few months, then slow down, and randomly stop working every few hours?
Score: 81 Votes (Like | Disagree)
Avatar
121 months ago
There are Microsoft Stores?
Score: 37 Votes (Like | Disagree)
Avatar
121 months ago
New meaning for BSOD

Blue Store of Death.
Score: 34 Votes (Like | Disagree)
Avatar
121 months ago
Oh, Microsoft... You always manage to come across so... desperate
Score: 34 Votes (Like | Disagree)
Avatar
121 months ago
The answer bar. Please....They will just sit there and tell you that it is something wrong with the hardware and talk to the Manufacture. Apple's retail stores are a success because they sell what they make.

But hey, best of luck to them. Competition is only good!
Score: 32 Votes (Like | Disagree)
Avatar
121 months ago
To enter you go in through the blue screen-door of death.
Score: 31 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...