Apple has announced that Steve Jobs will not deliver the opening keynote presentation at the upcoming Macworld Expo in San Francisco on January 6th, 2009. Phil Schiller, Apple's senior vice president of Worldwide Product Marketing, will take the stage in Jobs' place. In addition, Apple announced that this is the final year in which Apple will exhibit at the Macworld Expo, pointing to the decreasing relevance of trade shows as Apple has expanded its direct contact with customers via retail stores and the company's website.
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apples Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
Apple's decision comes on the heels of news that Adobe would not be exhibiting at Macworld San Francisco. Several other vendors, including Belkin, Seagate, and Google, have also withdrawn from the expo or downsized their presence.
Top Stories
Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors.
Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...
Read Full Article • 469 comments
Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]
Apple this week acknowledged that MacBook Air models with Retina displays can exhibit anti-reflective coating issues, as indicated in a memo shared with Apple Authorized Service Providers and obtained by MacRumors.
"Retina displays on some MacBook, MacBook Air, and MacBook Pro computers can exhibit anti-reflective (AR) coating issues," the memo states.
Apple's internal service documentation ...
Hands-On With the New 2020 12.9-Inch iPad Pro
Apple last week announced new 11 and 12.9-inch iPad Pro models, and as of today, the new iPads are arriving to customers. We picked up one of the new 12.9-inch models and checked it out to see just what's new and whether it's worth buying.
Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, the new iPad Pro models are identical to the 2018 iPad Pro models, but ...
Apple Considering Delaying iPhone 12 Launch 'by Months'
Apple is preparing to delay the launch of the 2020 iPhones expected to be equipped with 5G technology, according to sources with knowledge of Apple's plans that spoke to Japanese news site Nikkei.
Apple has reportedly held internal discussions about the possibility of delaying the launch "by months" over fears of how well iPhones would sell in the current situation, and supply chain sources...
Hands-On With the New $999 MacBook Air
Alongside new iPad Pros last week, Apple also refreshed the MacBook Air, adding more storage, faster 10th-generation processors, and an updated keyboard. We picked up one of the new machines to take a look at some of the upgrades added in the 2020 update.
Subscribe to the MacRumors YouTube channel for more videos. Design wise, there are no real external changes to the MacBook Air's body,...
Apple Offering 90-Day Free Trials for Final Cut Pro X and Logic Pro X
Apple is offering new free trial options for Final Cut Pro X and Logic Pro X, its video and audio editing software designed for professional projects, giving customers 90 days to try them out prior to a purchase.
The new longer trial options will be beneficial to those who are working from home, including students who are no longer able to work in a classroom environment, and those who are...
Apple Watch Series 6 Could Feature Touch ID Fingerprint Sensor, Pulse Oximetry and Sleep Tracking Support
The upcoming Apple Watch Series 6 set to be released this fall could include a Touch ID fingerprint sensor built into the crown of the device, according to Israeli site The Verifier, which cites "senior sources" who have worked with its staff for a "number of years" as the source of the rumor.
It's not clear how the alleged Touch ID fingerprint sensor would be implemented, as the Digital...
Apple Launches COVID-19 Website and App With Screening Tool and Resources
Apple today announced that it has released a new COVID-19 website and iPhone app with a screening tool and other resources to help people stay informed and take the proper steps to protect their health during the spread of the novel coronavirus. Apple partnered with the CDC, the White House Coronavirus Task Force, and FEMA on this initiative.
The website and app allow users to answer a...
Deals: Huge Refurbished iPhone Sale Discounts iPhone 7, 8, X, XR, and XS (From $120)
Woot is back today with a big sale on refurbished iPhones, including markdowns on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max.
Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
As with every Woot purchase, those...
A12Z Bionic Chip in iPad Pro Allegedly a Renamed A12X With Extra GPU Core Enabled
Apple's new 2020 iPad Pro models are equipped with an A12Z Bionic processor that's remarkably similar to the A12X chip in the 2018 iPad Pro models, offering little in the way of performance improvements.
The A12Z does, however, feature an 8-core GPU while the A12X includes a 7-core GPU, which sets them apart, but new evidence shared by NotebookCheck suggests that the A12Z Bionic is simply a...
