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Apple Becomes Top Five PC Vendor in Western Europe

Research firm Gartner today released its quarterly estimates of PC sales in Western Europe for the third quarter of 2011, finding that Apple bucked the trend in a declining market to join the list of top five vendors. Apple's sales in Western Europe were up 19.6% year-over-year, compared to an overall decline of 11.4% for the market. Apple's performance was understandably strongest in mobile PCs, where it registered 28% year-over-year growth.


Gartner's Western Europe PC Vendor Unit Shipment Estimates for 3Q11 (Thousands of Units)

In addition to the totals for Western Europe, Gartner also breaks out data for the United Kingdom, France, and Germany, with the UK being the only one of those countries where Apple ranked in the top five. The company's 21.8% year-over-year growth there landed it in fourth place with 7.8% of the market, although Samsung's 39% growth left it only slightly behind Apple with 7.3% of the market.

Gartner last month released preliminary numbers for the U.S. and worldwide markets, finding that Apple had taken 12.9% of the U.S. PC market during the third quarter, a substantial jump quarter-over-quarter and year-over-year, as well as a continuation of a long-term trend that has seen Apple increasing its share of the U.S. PC market.



Top Rated Comments

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96 months ago

Sure you can. You just don't want to. 10" screen alone disqualifies iPad as a PC. And there are other things like the lack of file system, missing any facilities for development/execution of applications by users.


I didn't know the PC had a screen size requirement. Don't tell Toshiba (http://us.toshiba.com/computers/laptops/mini-notebook) or Samsung (http://www.samsung.com/us/computer/laptops/NP-NF210-A01US). They use terms like "computer" and "PC" to describe their 10" laptop, er, such-and-such in their marketing material.

And there are other things like the lack of file system, missing any facilities for development/execution of applications by users.


Wouldn't there have to be a file system so as to allow delivery of iCloud shared documents or documents synced via iTunes, or do you mean "lack of file system" in the traditional sense we've become acustomed since adopting a GUI? There obviously must be a file system, as I have several apps on my iPhone for accessing stored music files besides the default Music app.

I'm guessing you're like me in that you spend a good deal of time with computers. We take for granted that many people do not or, at the very least, struggle with them.

It is interesting that so many in the forums seem hellbent on considering anything that doesn't meet minute criteria should not be considered a computer. I'm old enough to remember when people used to argue that the GUI wasn't a true computer experience due to the lack of power when compared to working in DOS or within terminal on a *NIX machine. They saw the command line as what constitutes a computer and the proliferation of a computer with a GUI as an affront to everyone and "too simple." The author/blogger Corey Doctorow believes a computer needs to have a user-replaceable battery.

If the computer is going to come to the masses, it needs to evolve. The masses shouldn't need to evolve to come to the computer. :p
Rating: 7 Votes
96 months ago

Do we really need to have this thread again? If you are asking about including iPads vs smartphone in PC market share numbers, the simple answer is that iPads have been shown to have an (arguably) significant impact on the PC market outside of simply redirecting consumer dollars. Smartphones have not.


Absence of evidence is not evidence of absence.

(Just saying... in essence i agree with your reasoning).

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What exactly is the difference?

Is an Ipad really anything but a big-screen Iphone without the voice cellular radio? It's less than an Iphone, in fact, since it doesn't have the voice cell radio..


Dont forget about the Padfone - now thats when things get really ****ed up.
Rating: 5 Votes
96 months ago

You don't surf the web, do e-mail and watch movies on a calculator. Let's not get into absurdities.

1) Tablets come closest to the average consumer's expectations of a traditional computer, and 2) there is also evidence that they have not only killed netbooks, but in some cases *can* replace PCs.

Apparently, this is enough for the industry and reporting companies to start raising questions, including them in PC numbers, and do forecasting.

Quite frankly, I can see their point.


How many people surfed the web, did e-mails and watched movies on the Apple Lisa? The Commadore 64? (I would've included the Xerox Star, if not for the "disturbing" fact that they actually did send e-mails... or well, the equivalent). Were they then not computers?

But, to get to the point, including calculators would indeed be absurd. In fact, so would perhaps including early-age personal computers (despite them, by definition, being just that - albeit in the past).

Thus, we know that the meaning of the word "computer" is situated, or historicized. This is what i tried to make clear by speaking of the conflict created by the shift in "computing" towards consumption, with the notion of what a "computer" is - which, still, leave the ipad as the computer which is not.

That said, the measure itself holds value. But it only does so in so far as the ipad is seen as the computer that is. If not, the measure loses value.

Is the ipad a computer? Of course, but that is besides the point.

p.s.

The observation that Y were able to successfully replace A with B does not imply that A is B.
Rating: 5 Votes
96 months ago

Originally Posted by Winni
Unless you can show us a statistically relevant number of users that could fully replace their desktop or notebook with an iPad, you have to admit that the other poster was right with what he said. Until then, iOS devices are in the same league as gaming consoles, pocket calculators, toasters and mp3 players -- all of them are nice and useful gadgets, but none of them can replace a "real" computer.


The evidence is right there on the chart. The manufacturer that jumped on the netPC bandwagon fell 45% due to the iPad. That's some "statistically relevant" numbers.
Rating: 4 Votes
96 months ago

Some would argue with you.

http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/110818_apple_retakes_top_mobile_pc_market_share_position_from_hp_in_q2_11.asp

https://forums.macrumors.com/showthread.php?t=1214677

Apple Retakes Top Mobile PC Market Share Position from HP in Q2’11

Image (https://cdn.macrumors.com/article-new/2011/08/displaysearch_mobile_rankings_2q11.jpg)

Tablet PC Shipments Fuel Apple’s 136% Y/Y Mobile PC Growth; Lead on HP Nearly 4 Million Units

SANTA CLARA, CALIF., August 18, 2011—Apple shipped over 13.5 million mobile PCs in Q2’11 for 136% Y/Y shipment growth, overtaking HP for the top spot, according to preliminary results from the latest DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Nearly 80% of Apple’s mobile PC shipments were iPads, which reached over 10.7 million units, for 107% Y/Y growth. Apple’s total mobile PC shipments (notebook and tablet PCs) were 3.9 million units more than HP’s nearly 9.7 million units for the quarter.

Image (http://www.displaysearch.com/images/sidebar/logo.gif)




http://www.canalys.com/newsroom/worldwide-pc-market-7-pads-fuel-growth

Worldwide PC market up 7% as pads fuel growth

- Apple cements its position amongst top 5 PC vendors

Palo Alto, Singapore and Reading (UK) – Thursday, 28 April 2011.

Canalys today announced that the PC market grew 7% in Q1 2011, as the pad market, led by Apple’s iPad, continued to bolster growth. Once again, Apple set the standard in the pad market, mainly at the expense of notebook and netbook shipments, as pads competed for a share of consumer IT spend.

Image (http://www.canalys.com/static/press_release/images/r2011043.gif)

‘Taking into consideration the iPad’s ‘halo effect’ on the company’s other products, Apple has grown considerably in most markets worldwide,’ said Canalys Analyst Tim Coulling. ‘As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year.’

The findings of a recent consumer survey by Canalys show that current pad usage resembles that of a PC, rather than a media player or e-book reader. After web browsing, both pad owners and non-owners in Western Europe, linked pad usage to e-mail/messaging and social networking. Among pad owners, all three categories rated much higher than e-book reading and video watching. Non-owners, however, expected e-mail/messaging, e-book reading, and video watching to top pad usage after web browsing.[1]

At least 10% of Western European pad owners surveyed by Canalys claimed to use over 24 different application categories, spread across communications, entertainment, leisure/lifestyle and financial/business. Educational apps were the only exception, only used by about 8% of pad owners.

iPad owners used a significantly wider range of categories than other pad users. The most popular apps among non-iPad owners tended to be relatively functional ones, such as e-mail, social networking, news and banking. While iPad owners also used these apps, they reported a much higher use of general web browsing and video consumption.

Feedback from potential pad owners shows how pad marketing campaigns, some of which refer to the devices as ‘media tablets’, have influenced their perceptions. In reality, pads have a wide range of uses. While browsing, for example, does include finding and consuming content, it also includes many other activities.

‘This broad usage pattern reinforces the pad’s role as a general-purpose computing device, and much more than just a consumption device,’ said Coulling. ‘The pad represents a real threat to PC and consumer electronics vendors, as it is capable of replacing devices in a range of other categories.’

Image (http://www.canalys.com/static/logo.gif)


---------------------------------------------------------

The winds of change . . .


Then of course some Android phones have more RAM, higher resolution screens and faster CPUs than iPads and therefore should be counted as "mobile PCs" as well, right? And unlike iOS, Android even comes with real file system.
Rating: 3 Votes
96 months ago

Most users couldn't replace their desktop or notebook with a IBM 360, VAX 11/780, Cray 1, Apple II or any of a huge number of famous computers, either. That doesn't make them not computers. Just slower computers than an iPad.


Not the same thing and pretty much a straw man argument or at least a very poor analogy. Those computers won't work for people wanting to be productive because of the lack of software support for applications people want to use on them - not because of speed.

Try using the latest Microsoft Office on any of those. Exactly.

Further - I think (not speaking for them) the people arguing that the iPad is not a full computer are arguing the same reasoning. That many applications which are "required" to be productive are not fully capable on the iPad. That's not to say you can't create content. But right now - and the software available - it's not a 1:1 substitution.
Rating: 3 Votes
96 months ago

When it comes to tech, its easier than you think.


But only you and Steve could see these things, and now he is gone. So that leaves you. Everyone else is wrong except for you, and hopefully for your sake Tim Cook inherited the sixth sense from Steve.
Rating: 3 Votes
96 months ago

I didn't know the PC had a screen size requirement. Don't tell Toshiba (http://us.toshiba.com/computers/laptops/mini-notebook) or Samsung (http://www.samsung.com/us/computer/laptops/NP-NF210-A01US). They use terms like "computer" and "PC" to describe their 10" laptop, er, such-and-such in their marketing material.



Wouldn't there have to be a file system so as to allow delivery of iCloud shared documents or documents synced via iTunes, or do you mean "lack of file system" in the traditional sense we've become acustomed since adopting a GUI? There obviously must be a file system, as I have several apps on my iPhone for accessing stored music files besides the default Music app.

I'm guessing you're like me in that you spend a good deal of time with computers. We take for granted that many people do not or, at the very least, struggle with them.

It is interesting that so many in the forums seem hellbent on considering anything that doesn't meet minute criteria should not be considered a computer. I'm old enough to remember when people used to argue that the GUI wasn't a true computer experience due to the lack of power when compared to working in DOS or within terminal on a *NIX machine. They saw the command line as what constitutes a computer and the proliferation of a computer with a GUI as an affront to everyone and "too simple." The author/blogger Corey Doctorow believes a computer needs to have a user-replaceable battery.

If the computer is going to come to the masses, it needs to evolve. The masses shouldn't need to evolve to come to the computer. :p


I do not necessarily disagree with you. Still, netbooks do have a full featured OS and the anecdotal evidence indicate that they are used as a laptop replacement more often than the tablets.

As far as iPad is concerned. Sure, technically it is a computer as is an iPhone. But it's not what we generally call a "PC". The two items have very different usage models with probably the only major overlap being web browsing.
Rating: 3 Votes
96 months ago

Why is the arguement so "either / or "? Why can't they both be "real" computers, but for different purposes and even more importantly, different users? Why is 1:1 substiturion important or even part of the equation?

People are starting to replace their laptop/desktop for the iPad. Two in my family alone. Statistically relevant, no. But interesting if this is occuring in households across the globe. Not eveyone wants to code, or fold, or CAD, or genome or whatever the hell else geeks do on computers, the vast majority just want to be able to perform a finite number of tasks.

Seriously, where is the line between 'gadget' and 'computer'?


I don't disagree. Again - as I said in a previous post - it's only for sales and marketing (and these boards) it seems. At the end of the day - they are all computing devices. And whatever works for an individual is all that matters. Not what it's called. I had a cousin (no longer alive) who after his stroke used a speak-n-spell to communicate. It was every bit a computer for his use case than what can be used today. Maybe not the best analogy - but my point is - it was a computing device.
Rating: 3 Votes
96 months ago

Rating them as PC does not make it right.




Counting the iPad as a computer discredits the entire report. Netbooks was a stretch and iPad as a computer is a very long and huge stretch to even compare them head to head with netbooks.

Is the PC market shink in the past year yes. But just because the market shank does not mean you lump iPads as computer. Sorry but the iPad is nothing more than a big iPod touch.



Reality happens irrespective of your opinion.

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Tell me can your iPhone or iPad run Xvid. Oh wait nope not supported. It is supported on everything else.


There's an App for that.™
Rating: 2 Votes

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