Apple Tweaks Phil Schiller's Title: Senior Vice President of Worldwide Marketing

phil schillerAs noted by The Next Web, Apple has quietly tweaked the title of marketing chief Phil Schiller, dropping "Product" from his previous title of Senior Vice President of Worldwide Product Marketing. As the report notes, however, it is unclear whether his new title of Senior Vice President for Worldwide Marketing reflects a change in responsibilities or if it simply more accurately reflects what he is already doing.

Schiller's biography page had previously listed "Product Marketing, Developer Relations, and Business Marketing" as being under his purview, but the updated page omits mention of any specific programs within Worldwide Marketing that Schiller might be responsible for.

The Next Web suggests that with Ron Johnson having departed Apple as of November 1st to become CEO of department store chain J.C. Penney, Schiller may have taken on some new responsibilities related to retail store marketing. One other possibility relates to Apple's education division, which Tim Cook has reportedly integrated into the company's broader marketing and sales divisions. With Schiller now overseeing marketing for educational initiatives, Apple may feel that the broader "Worldwide Marketing" title is more applicable to his current responsibilities.

Tim Cook has made a few changes to the executive leadership team since he took over as CEO in late August. Johnson's departure as head of retail is obviously one major change, but Apple has yet to name a replacement for Johnson. The other major change so far has been the elevation of Eddy Cue to the senior vice president level as his role as iTunes and App Store chief has expanded recently to include the iBookstore, iCloud, and iAd.

Top Rated Comments

wmealer Avatar
123 months ago
MacRumors ... news and rumors you care about

:confused:
Score: 10 Votes (Like | Disagree)
zin Avatar
123 months ago
MacRumors ... news and rumors you care about

:confused:
Who the hell cares!
I really don't care.
So don’t post pointless comments. :confused:
Score: 7 Votes (Like | Disagree)
shuckit Avatar
123 months ago
Nothing escapes the watchful eye of macrumors. I'm glad they follow this stuff so I don't have to.
Score: 3 Votes (Like | Disagree)
justinfreid Avatar
123 months ago
Wouldn't SVP of Marketing might be better still?
Apple's a huge, global company, I think it's assumed that it's SVP of Marketing addresses the whole world.
Score: 3 Votes (Like | Disagree)
Steve's Barber Avatar
123 months ago
I'm told his title in current form wouldn't fit on his nameplate. :o
Score: 2 Votes (Like | Disagree)
rdlink Avatar
123 months ago
Is that your idea of a meaningful contribution to the thread?

"Hello Kettle? This is Pot ... You're black."

No, his comment actually brought some value. It was a little advice to those ninnies who find it necessary to post the totally inaccurate statements such as "I don't care."

Obviously, they cared enough to reply. The definition of not caring would be to see the headline, shrug your shoulders and move on. Not waste their time, effort and the electrons to post the lie that they don't care.
Score: 1 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...