Tim Cook Putting His Stamp on Apple
The Wall Street Journal takes a look at Tim Cook's first two months officially in the role of Apple CEO, noting some of the differences between his management style and that of Steve Jobs.
In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as "Team," people close to the company said.
The report also points to Apple's new charitable matching program for employees as an example of Cook putting his stamp on the company.
Cook has reportedly also undertaken a significant revamp of Apple's education division, bringing it more in line with the operation of the rest of the company. The resulting reorganization, which puts additional responsibilities on executives Phil Schiller and John Brandon, has seen the education division split into marketing and sales divisions and then reintegrated with the company's broader arms focused on those aspects of the business.
The openness Cook has exhibited with employees and even customers may filter down further, as Cook seems to have moved rapidly to recognize existing expertise, such as with the promotion of Eddy Cue, and to encourage other executives to engage with customers. Cook has also suggested that he may be more open to other possibilities such as stock dividends or buybacks that have long been off the table for the company even as its cash and investments have soared.
Cook is widely regarded as a very strong operational leader, but some have questioned whether he has the product vision to guide the company as it moves forward without Jobs. Jobs reportedly worked hard to leave Apple with a pipeline of products for the next four years, but even so it appears that Cook is making sure to rely upon the expertise of other executives such as Jony Ive, Phil Schiller, Scott Forstall, and Eddy Cue to help forge Apple's path forward.
Popular Stories
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple.
When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...