If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
A Look at Apple's Handling of Customer Emails to Executives as Tim Cook Takes Charge
Steve Jobs has been famous for his willingness to interact with customers via email, issuing terse and sometimes surprisingly candid answers to users' questions and complaints on occasion. With Tim Cook now officially taking the reins at Apple, some have questioned whether he has any interest in similar interactions with customers.
Cook has clearly been flooded with emails over the past few days, many of which have offered him congratulations on his new position. Notably, Cook does seem to be taking the time to respond to those emails, suggesting that he may indeed be interested in personal communication with Apple customers. Most of the responses so far seem to have been of a simple nature thanking the senders, although some have included a bit more detail relevant to the senders' content.
One example given in a comment thread on an article at iDownloadBlog comes from a customer who mentioned that he used Apple products to communicate with his family from Iraq, to which Cook responded thanking him for his military service. Another example comes via an Auburn University fan, who connected with Cook, an Auburn graduate and devoted fan himself, over the school. Cook included in his reply a mention of Auburn's famous "War Eagle" battle cry.
Apple has historically paid close attention to emails sent to Jobs, and will likely continue to do so with Cook. One example of Apple's tracking of executive email contacts has been provided to MacRumors, showing Apple's efforts to respond to early criticisms of its MobileMe service, which experienced a series of missteps at its mid-2008 rollout. According to an internal Apple presentation highlighting the status of MobileMe support issues in early 2009, Apple closely tracked on a day-by-day basis the 242 MobileMe complaint emails sent to Steve Jobs over the first six months of the service's history.
Apple support staff analyzed each of the 242 MobileMe-related emails sent to Jobs over that period, categorizing them by "root cause" in order to better understand where customer complaints were coming from.
Jobs of course remains as Chairman of Apple's board of directors, and his email address presumably will remain active. It is unknown, however, if he will continue to answer customer emails sent his way now that he has stepped down. Jobs does not appear to have answered many emails, if any, in recent months, and thus he may have already stepped away from that communication channel.
And while customers hoping that channels to the chief executive remain open under Cook may be heartened by his recent responses, it remains to be seen whether he will continue to engage with customers via email once the flood of congratulatory messages passes and the emails become more focused on questions and complaints.
Cook has clearly been flooded with emails over the past few days, many of which have offered him congratulations on his new position. Notably, Cook does seem to be taking the time to respond to those emails, suggesting that he may indeed be interested in personal communication with Apple customers. Most of the responses so far seem to have been of a simple nature thanking the senders, although some have included a bit more detail relevant to the senders' content.
One example given in a comment thread on an article at iDownloadBlog comes from a customer who mentioned that he used Apple products to communicate with his family from Iraq, to which Cook responded thanking him for his military service. Another example comes via an Auburn University fan, who connected with Cook, an Auburn graduate and devoted fan himself, over the school. Cook included in his reply a mention of Auburn's famous "War Eagle" battle cry.
Apple has historically paid close attention to emails sent to Jobs, and will likely continue to do so with Cook. One example of Apple's tracking of executive email contacts has been provided to MacRumors, showing Apple's efforts to respond to early criticisms of its MobileMe service, which experienced a series of missteps at its mid-2008 rollout. According to an internal Apple presentation highlighting the status of MobileMe support issues in early 2009, Apple closely tracked on a day-by-day basis the 242 MobileMe complaint emails sent to Steve Jobs over the first six months of the service's history.
Apple support staff analyzed each of the 242 MobileMe-related emails sent to Jobs over that period, categorizing them by "root cause" in order to better understand where customer complaints were coming from.
Jobs of course remains as Chairman of Apple's board of directors, and his email address presumably will remain active. It is unknown, however, if he will continue to answer customer emails sent his way now that he has stepped down. Jobs does not appear to have answered many emails, if any, in recent months, and thus he may have already stepped away from that communication channel.
And while customers hoping that channels to the chief executive remain open under Cook may be heartened by his recent responses, it remains to be seen whether he will continue to engage with customers via email once the flood of congratulatory messages passes and the emails become more focused on questions and complaints.
[ 60 comments ]
Top Rated Comments
(View all)
98 months ago
Wait, you're telling me that in the first 6 months MobileMe was launched, Jobs received only 242 complaints?
If so, about 10% of those are from me.
Are we sure we aren't missing the "in thousands" small print somewhere?
If so, about 10% of those are from me.
Are we sure we aren't missing the "in thousands" small print somewhere?
98 months ago
"Hi Tim, can I please have an iPhone 4 that actually works? I am on my 8th phone in 9 months.
PS, WAR DAMN EAGLE"
A rational person might begin to think after that many it's not the phone. With all the people I know with iPhones, friends, neighbors and nearly everyone I work with, never have I heard of someone returning it 8 times, let alone twice.
98 months ago
I am a dyed in the wool Georgia Bulldog (forgive the mixed metaphor), and I was trained to loathe all things Auburn. I love Apple's products, but I'm going to have a damn hard time giving money to a company that has a CEO who will in turn pump money back into the coffers of a team and school that I REALLY don't like...
Man, that is devoted... I rarely know, much less care, where the CEO of some company went to school.
Originally Posted by END3R
never have I heard of someone returning it 8 times, let alone twice.
This seems to always be done incorrectly on MR forums for some reason. It should be: "Never have I heard of someone returning it twice, let alone 8 times" :)
98 months ago
I sent him an email on Aug 25th and got a nice reply less than 5 hours later. I imagine it's because a "thank you" is quick and easy, while something like answering a MobileMe complaint is not.
tcook@apple.com
So what's tim 's email address? tim@mac.com???
tcook@apple.com
98 months ago
I'm going to have a damn hard time giving money to a company that has a CEO who will in turn pump money back into the coffers of a team and school that I REALLY don't like...
Is that the the only reason? You're doing pretty well. Boy those affiliations run deep in some people. If you base your purchases based on affiliations or donations, you'll prob end up never buying anything, ever from any company.
98 months ago
Clearly Apple doesn't care what its customers think.
Looks like it's been paying off.
98 months ago
I know people like to know the executives pay attention to customers, but I'd rather see Tim Cook manage the company than take time replying to individual emails. I thought the same about Steve Jobs.
I'd rather not see stupidity like what you posted on these forums, but that's the way things are.
98 months ago
I am a dyed in the wool Georgia Bulldog (forgive the mixed metaphor), and I was trained to loathe all things Auburn. I love Apple's products, but I'm going to have a damn hard time giving money to a company that has a CEO who will in turn pump money back into the coffers of a team and school that I REALLY don't like...
He's been with Apple for 13 years, dude....wake up and smell the stale coffee.
[ Read All Comments ]
Satechi has offered a few options for iMac stands over the past few years, allowing customers a chance to elevate their iMac for a more ergonomic workspace, and gain access to a limited number of...
British audio equipment maker Bowers & Wilkins is expected to release its first AirPlay 2-enabled receivers in the near future.
A pair of new Bowers & Wilkins receivers named...
Google's "Keep" app for taking notes and making lists today expanded to the Apple Watch, allowing the app's users to use the note taking and list making functionality right on their...
Apple today seeded the third beta of an upcoming macOS Mojave 10.14.4 update to its public beta testing group, one day after seeding the third beta to developers and two weeks after releasing the...
Apple today seeded the third beta of an upcoming tvOS 12.2 update to developers for testing purposes, two weeks after seeding the second beta and a month after releasing the tvOS 12.1.2 update.
...
Apple today seeded the third beta of an upcoming watchOS 5.2 update to developers, two weeks after seeding the second watchOS 5.2 beta and a month after releasing watchOS 5.1.3.
Once the proper...
GM was one of the early adopters of CarPlay, with the feature debuting on a few 2016 Chevrolet models and rapidly spreading across the company's various brands including Buick, GMC, and...
Following an announcement last year and launch in Europe, Eve Systems today released the portable LED lamp Eve Flare in the United States and Canada. Similar to Hue Go, Eve Flare lets you pick up and...
