comScore today released the results of its latest survey of mobile phone usage in the United States, revealing that Apple is quickly approaching a 10% share of the U.S. mobile phone market. Among the top mobile phone manufacturers, Apple led the pack in growth between the three-month period ending in May and the period ending in August, growing by 1.1 percentage point to hit 9.8% of the U.S. market.
Looking specifically at smartphones and measuring platforms instead of manufacturers, Apple checked in at 27.3% of the market, up 0.7% over the prior period but trailing Android's 5.6 percentage point growth.
The reports also highlight the rapid deterioration in Research in Motion's market share. Apple and RIM had been neck and neck in share just four reports ago, covering the February-April 2011 period, but RIM has fallen to under 20% of the smartphone market as Apple has surpassed 27%.
comScore's surveys track installed user base rather than recent sales as tracked by many other firms. As a result, comScore's numbers react more slowly to changing trends in mobile phone sales than shorter-range measures of recent sales. But comScore's numbers would be more accurate reflections of actual consumer usage given typical upgrade cycles on the order of 18 months for average users.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
You won't know how much Android sucks until you try it for yourself. :-)
While there are many people that feel that way, I know just as many that are ready to come back to the iPhone 4S after owning an Android device.
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
No! I use several different Android phones from different manufacturers at work. The battery life is abysmal with all of them. I love the feature in Android that when an app crashes that causes the OS to freeze up I am forced to remove the battery to get it to restart. I guess there is more than one reason to have a removal battery.
Sorry but given my first hand experience with Android phones I have no desire to buy one. And yes I have used the Samsung Galaxy S II.
Well they can kiss that percentage goodbye after yesterdays crappy announcement ...
The thing announced yesterday that will affect the percentage the most is not the new 4S. It's the lower prices on the 4 and the 3GS.
The 3GS was already a top selling model last quarter, better selling than all or nearly all of the current Android models. The zero up-front subsidized price on the 3GS price will boost iPhone market share in the U.S, even if the 4 and 4S together barely hold the percentage they had last month.
Between the free 3GS, the $99 iPhone 4, and greater availability, Apple's legitimately making a market share play... and is gonna snap up much of the lower-end market where Andriod was winning.
The high-end folks (most of us on MR) might be disappointed with the 4S, but the lower end of the market is rubbing their hands with glee.
Wait until you see the market share pie charts for next year. The strategy will become evident.
