Apple Overtakes Research in Motion in U.S. Smartphone Usage Share

by

comscore apr11 smartphones
comScore today released the results of its April survey of mobile phone usage in the United States, finding that Apple has nudged past Research in Motion to claim the second spot among smartphone platforms behind Android. According to the data, Android continues to widen its lead and now holds 36.4% of the market, while Apple's iOS holds 26.0% and Research in Motion's BlackBerry operating system has slipped to 25.7%.

comscore apr11 phones
When looking at mobile phone manufacturers overall, Apple is now the fourth most-popular vendor with 8.3% of the market, once again barely beating out Research in Motion.

comScore's surveys of over 30,000 mobile phone subscribers examine installed user base rather than quarterly sales as with many other sources. Consequently, comScore's data examines a slightly different metric that is slower to respond to shifts in sales trends. Apple passed Research in Motion in quarterly U.S. shipments late last year, but the BlackBerry maker's historical lead had enabled it to hold off Apple in installed user base share until recently.

Tag: ComScore
Related Forum: iPhone

Top Rated Comments

Aduntu Avatar
Aduntu
157 months ago
I made the mistake one time of thinking I would enjoy a BlackBerry more than an iPhone. Boy was I wrong.
Score: 9 Votes (Like | Disagree)
toddybody Avatar
toddybody
157 months ago
I guess I was wrong about the whole iPhone Fad going belly up
Score: 6 Votes (Like | Disagree)
Laird Knox Avatar
Laird Knox
157 months ago
I agree, but iOS is not the best mobile operating system.

*YAWN*

Yes, yes, we get it. iOS, Android, Win, Mac, Chevy, Ford, football, futball, yadda, yadda...
Score: 5 Votes (Like | Disagree)
TWSS37 Avatar
TWSS37
157 months ago
That's what you assumed I was speaking of. This whole conversation has to deal with market share. There are many different factors that affect a buyers decision and Android seems to win over on the majority of them because they have the better market exposure.

Please stop...
Score: 3 Votes (Like | Disagree)
Themaeds Avatar
Themaeds
157 months ago
Then the next buying decision would be what carrier can I use for this phone. Still, if you take any of these best selling Android phones individually they will not have as many sales as the iPhone has.

Yeah but that wasnt my point at all. Nice try. I just think its extremely naive to think that a majority of the Android base is made up of misguided, budget shoppers.
Score: 3 Votes (Like | Disagree)
Themaeds Avatar
Themaeds
157 months ago


For all we know many of the consumers are not educated enough to specifically ask for a phone with an Android OS...instead they are asking for the cheapest.

My household consists of 2 adults and 3 children. All 3 children are approaching the age where they will be asking for cell phones. When my wife and I decide to get them the phones Android's market share will be 3/5 of our household where Apple's will only be 2/5. There's no way I'm going to buy them the more expensive iPhone...

In my mind the iPhone has greater brand value than any other phone on the market. Brand value goes a long way.

I love this general assumption that everyone who isnt OS educated just walks into a cell store and asks for the cheapest phone available. If we apply a little logic to this wouldn't the phone with the best brand awareness be the first choice for someone who is "In the market" and not tech savvy?

Maybe this so called "Idiot" consumer was able to walk into a store and make an educated decision based on what they saw, felt and heard when trying out a phone.
Score: 3 Votes (Like | Disagree)
Read All Comments