comScore today released the results of its April survey of mobile phone usage in the United States, finding that Apple has nudged past Research in Motion to claim the second spot among smartphone platforms behind Android. According to the data, Android continues to widen its lead and now holds 36.4% of the market, while Apple's iOS holds 26.0% and Research in Motion's BlackBerry operating system has slipped to 25.7%.
When looking at mobile phone manufacturers overall, Apple is now the fourth most-popular vendor with 8.3% of the market, once again barely beating out Research in Motion.
comScore's surveys of over 30,000 mobile phone subscribers examine installed user base rather than quarterly sales as with many other sources. Consequently, comScore's data examines a slightly different metric that is slower to respond to shifts in sales trends. Apple passed Research in Motion in quarterly U.S. shipments late last year, but the BlackBerry maker's historical lead had enabled it to hold off Apple in installed user base share until recently.
Monday November 2, 2026 1:22 am PST by Tim Hardwick
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Monday November 2, 2026 7:27 am PST by Tim Hardwick
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Sunday November 1, 2026 7:27 am PST by Joe Rossignol
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...
That's what you assumed I was speaking of. This whole conversation has to deal with market share. There are many different factors that affect a buyers decision and Android seems to win over on the majority of them because they have the better market exposure.
Then the next buying decision would be what carrier can I use for this phone. Still, if you take any of these best selling Android phones individually they will not have as many sales as the iPhone has.
Yeah but that wasnt my point at all. Nice try. I just think its extremely naive to think that a majority of the Android base is made up of misguided, budget shoppers.
For all we know many of the consumers are not educated enough to specifically ask for a phone with an Android OS...instead they are asking for the cheapest.
My household consists of 2 adults and 3 children. All 3 children are approaching the age where they will be asking for cell phones. When my wife and I decide to get them the phones Android's market share will be 3/5 of our household where Apple's will only be 2/5. There's no way I'm going to buy them the more expensive iPhone...
In my mind the iPhone has greater brand value than any other phone on the market. Brand value goes a long way.
I love this general assumption that everyone who isnt OS educated just walks into a cell store and asks for the cheapest phone available. If we apply a little logic to this wouldn't the phone with the best brand awareness be the first choice for someone who is "In the market" and not tech savvy?
Maybe this so called "Idiot" consumer was able to walk into a store and make an educated decision based on what they saw, felt and heard when trying out a phone.
