Apple Should Be in 'No Rush' on iPad 3 as RIM's PlayBook Falters

According to a new research note from J.P. Morgan's Mark Moskowitz summarized by AppleInsider, Apple is unsurprisingly working on prototypes for the iPad 3, but should be in "no rush" to release the device as competitors have yet to put forward compelling alternative devices.

Analyst Mark Moskowitz with J.P. Morgan revealed on Friday that his conversations with industry insiders have revealed that Apple's next iPad will not be available until sometime in 2012, even as prototypes for the device begin to circle in the supply chain.

"In our view, Apple should be in no rush," he said. "The other tablet entrants have stumbled so far, and that trend-line could persist deep into 2012."

Moskowitz's report comes as yet another competing tablet exhibits poor marketplace performance, with Research in Motion reporting (PDF) yesterday that it shipped only 200,000 PlayBook tablets during its second fiscal quarter of 2012 that ended on August 27th. It is unknown how many of those shipments translated into sales to end users. In contrast, Apple shipped 9.25 million iPads during its most recently completed quarter.

ipad 2 oblique
Apple had been rumored to be trying to launch the iPad 3 sometime near the end of this year, but has now reportedly settled on an early 2012 debut. Some reports have claimed that technological difficulties with building a Retina display for the iPad 3 forced Apple to cancel any plans of a 2011 release for the device.

Continued word of a 2012 release for the iPad 3 comes as TiPb notes that Target is listing at least some of the current iPad 2 models as "discontinued" in its internal store inventory systems. Such stock systems can be unreliable indicators, however, and thus it is not believed to be suggestive of an imminent iPad 3 launch. The reason for the change in status does, however, remain unknown.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

Tones2 Avatar
126 months ago
An iPad 3 rumor is totally distracting us from concentrating on the hundred's of contradictory iPhone 4s / 5 rumors.

Focus people! :)

Tony
Score: 36 Votes (Like | Disagree)
Caliber26 Avatar
126 months ago
I don't believe, for one minute, that Apple intended to release an iPad-3 this year. Especially not so close to the iPhone-5, and especially not while the iPad-2 is just now catching up with demand since its release.

I think they'll just release it in the March/April timeframe REGARDLESS of where the competition stands. I'm sure Apple is not fazed by them one way or the other.
Score: 31 Votes (Like | Disagree)
C00rDiNaT0r Avatar
126 months ago
:apple:
iPad dominates competition.

What competition? :p
Score: 20 Votes (Like | Disagree)
BillyBobBongo Avatar
126 months ago
Analyst Mark Moskowitz with J.P. Morgan revealed on Friday that his conversations with industry insiders have revealed that Apple's next iPad will not be available until sometime in 2012, even as prototypes for the device begin to circle in the supply chain.

Can we stop giving these people credibility for stating the bloody obvious?!
Score: 17 Votes (Like | Disagree)
igazza Avatar
126 months ago
What do you mean no rush??? Apple needs to ****ing beat windows 8!!

Windows metro will have 3 hours of battery. :cool:
Score: 10 Votes (Like | Disagree)
DrJohnnyN Avatar
126 months ago
:apple:
iPad dominates competition.
Score: 10 Votes (Like | Disagree)

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