Nintendo Faces Investor Pressure to Bring Games to iPhone

marioBloomberg reports that Nintendo is facing increasing investor pressure to develop titles for the iPhone and other platforms.

The rift highlights the dilemma President Satoru Iwata faces as consumers shun Nintendo devices to play games on iPhones, iPads and Facebook Inc.’s website. The flop of the 3DS debut prompted the company to slash prices 40 percent in Japan starting today, the first time the games developer has resorted to such a move within six months of a product’s debut.

Nintendo has seen very poor initial sales of its new 3DS platform in the face of slumping DS and Wii sales, resulting in the announcement of a quarterly loss of $328 million late last month. In reaction, Nintendo has slashed prices of its 3DS in order to promote sales, but Bloomberg reports that investors want a more dramatic shift in strategy.

Nintendo's stock, which is currently near a 6 year low, saw a big boost after news last month that an affiliated company of their's, Pokemon Company, announced plans to release a Pokemon-themed iPhone game. Nintendo was quick to deny that they had any involvement and that Nintendo had no plans to bring titles to external platforms. Their stock subsequently saw a corresponding drop. Alternatively, some have suggested that Nintendo should "buy its way into" the smartphone platforms by acquiring companies and technology or developing their own.

Mobile applications and gaming have seen huge growth over the past few years, clearly impacting both Nintendo's and Sony's portable gaming systems. In line with that interest, a number of major acquisitions have taken place with iOS-related gaming companies such as Ngmoco, Open Feint and Chillingo. Despite these trends, according to Bloomberg, Nintendo President Satoru Iwata has said that Nintendo will only make titles for its own products as long as he's in charge.

Top Rated Comments

joelhinchAUS Avatar
121 months ago
yes please

Super Mario Bros and Mario Kart on my iPhone, yes please!!!
Score: 41 Votes (Like | Disagree)
saving107 Avatar
121 months ago
If you can't beat them, join them.
Score: 37 Votes (Like | Disagree)
TwoBytes Avatar
121 months ago
i'd love zelda on the ipad!
Score: 36 Votes (Like | Disagree)
tekker Avatar
121 months ago
I really think they have to scrap the 3DS and think bigger this time... the iPod Touch has thousands of games... many of them are of great quality... and for: $1.

If they really wanted to print money, all they have to do is port Pokemon to iOS. I think even Mario 64 can run on the current generation of apple gear too.
Score: 24 Votes (Like | Disagree)
RedReplicant Avatar
121 months ago
The portable console time has passed, they need to move to the new market (phones/tablets) otherwise they will fail.
Score: 23 Votes (Like | Disagree)
Yumunum Avatar
121 months ago

They already did both of these things. Oh wait, that's on Android, not iOS. Silly me.


Nintendo didn't. Developers did. And the N64 emulators have a lot of problems running some games.

If Nintendo themselves made solid ports of their games to iOS, it'd be amazing.
Score: 18 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...