Apple Legal Filing Cites Fear of 'Inferior' Amazon Appstore Tarnishing its Reputation

The trademark dispute between Apple and Amazon over the term "App Store" continues to play out, with Computerworld noting that a new filing by Apple clarifies the company's stance that it fears a tarnishing of its reputation by association with the "inferior" Amazon Appstore for Android.

In a filing on Wednesday, Apple countered Amazon's claim that "app store" is a generic label, and repeated its demand that the court issue a preliminary injunction barring Amazon from using the similar "appstore" to market its Android app download center.

"Amazon mischaracterizes Apple's tarnishment claim," Apple said in the June 8 reply to an earlier Amazon filing. "Apple has not asserted that the Android operating system is inferior. Rather, Apple has asserted that Amazon's service is inferior and will tarnish Apple's mark."

In its filing, Apple also expresses concern over the Amazon Appstore's offering of apps that bypass security mechanisms built into the Android platform, as well as a number of cases of malicious or pirated apps that have appeared in Android app marketplaces. Apple fears that having the word "app store" associated with such types of applications will tarnish the reputation of Apple's relatively tightly-regulated App Store.

Apple has also taken the opportunity to point to Amazon's new Mac download store as an example of how Amazon can offer application download services without using the "app store" term.

Apple has been trying since July 2008 to have the U.S. Patent and Trademark Organization grant its trademark application for the "App Store" term. In the process, Apple has reached out to companies it believes are infringing on the mark, as would be required for a granted trademark lest it become considered a generic term and thus unprotect-able. Microsoft has been leading the fight to have Apple's trademark application denied, arguing that the term is too generic in the first place to receive trademark protection.

Top Rated Comments

(View all)
Avatar
121 months ago
Sorry Apple, I can't back you on this one and I don't think others will either.
Score: 14 Votes (Like | Disagree)
Avatar
121 months ago
Apple's arrogance has no boundaries.
Score: 14 Votes (Like | Disagree)
Avatar
121 months ago
Inferior Appstore? That's pushing it, Apple. Wow.

And no one cares what you call your Appstore/Marketplace/download center. We just care about the applications.
Score: 12 Votes (Like | Disagree)
Avatar
121 months ago
... So Apple's worried about the tarnishing of their "tightly regulated" reputation?

...

;)
Score: 6 Votes (Like | Disagree)
Avatar
121 months ago

Apple has dealt with inferior competition for a while now. Windows and Android come to mind. I think they just jump to conclusions about the competition too easily now; especially with the lawsuit in play. Amazon's products are not inferior. I like the kindle and Amazon's cloud service is fine. Amazon should come up with a new name for their store though.


Could you explain how "inferior" competitors manage to beat Apple so handily?
Score: 4 Votes (Like | Disagree)
Avatar
121 months ago
I'll be surprised if Apple wins this court battle. I consider the phrase "app store" to be merely descriptive, not a brand name, and I think this cat is already out of the bag.
Score: 4 Votes (Like | Disagree)

Top Stories

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

Apple Releases macOS Catalina 10.15.7 With Fixes for WiFi Bug, 27-Inch iMac Graphics Issues

Thursday September 24, 2020 10:32 am PDT by
Apple today released macOS Catalina 10.15.7, the latest update to the macOS Catalina software. macOS Catalina 10.15.7 fixes several major bugs that Mac users have been experiencing, and it comes a month after the latest macOS Catalina release. The ‌‌‌macOS Catalina‌‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System...

Apple Designs Custom Face Mask for Corporate and Retail Employees [Updated with Unboxing]

Wednesday September 9, 2020 11:13 am PDT by
Apple's design team has created a new kind of protective mask that's being distributed to retail and corporate employees, reports Bloomberg. The mask is called the Apple Face Mask and it was developed in-house in Cupertino by the Engineering and Industrial Design teams at Apple. Last week, an Apple employee sent MacRumors an image of the mask design, which can be seen up above. The Apple ...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...