Apple Legal Filing Cites Fear of 'Inferior' Amazon Appstore Tarnishing its Reputation

The trademark dispute between Apple and Amazon over the term "App Store" continues to play out, with Computerworld noting that a new filing by Apple clarifies the company's stance that it fears a tarnishing of its reputation by association with the "inferior" Amazon Appstore for Android.

In a filing on Wednesday, Apple countered Amazon's claim that "app store" is a generic label, and repeated its demand that the court issue a preliminary injunction barring Amazon from using the similar "appstore" to market its Android app download center.

"Amazon mischaracterizes Apple's tarnishment claim," Apple said in the June 8 reply to an earlier Amazon filing. "Apple has not asserted that the Android operating system is inferior. Rather, Apple has asserted that Amazon's service is inferior and will tarnish Apple's mark."

In its filing, Apple also expresses concern over the Amazon Appstore's offering of apps that bypass security mechanisms built into the Android platform, as well as a number of cases of malicious or pirated apps that have appeared in Android app marketplaces. Apple fears that having the word "app store" associated with such types of applications will tarnish the reputation of Apple's relatively tightly-regulated App Store.

Apple has also taken the opportunity to point to Amazon's new Mac download store as an example of how Amazon can offer application download services without using the "app store" term.

Apple has been trying since July 2008 to have the U.S. Patent and Trademark Organization grant its trademark application for the "App Store" term. In the process, Apple has reached out to companies it believes are infringing on the mark, as would be required for a granted trademark lest it become considered a generic term and thus unprotect-able. Microsoft has been leading the fight to have Apple's trademark application denied, arguing that the term is too generic in the first place to receive trademark protection.

Top Rated Comments

(View all)
Avatar
121 months ago
Sorry Apple, I can't back you on this one and I don't think others will either.
Score: 14 Votes (Like | Disagree)
Avatar
121 months ago
Apple's arrogance has no boundaries.
Score: 14 Votes (Like | Disagree)
Avatar
121 months ago
Inferior Appstore? That's pushing it, Apple. Wow.

And no one cares what you call your Appstore/Marketplace/download center. We just care about the applications.
Score: 12 Votes (Like | Disagree)
Avatar
121 months ago
... So Apple's worried about the tarnishing of their "tightly regulated" reputation?

...

;)
Score: 6 Votes (Like | Disagree)
Avatar
121 months ago

Apple has dealt with inferior competition for a while now. Windows and Android come to mind. I think they just jump to conclusions about the competition too easily now; especially with the lawsuit in play. Amazon's products are not inferior. I like the kindle and Amazon's cloud service is fine. Amazon should come up with a new name for their store though.


Could you explain how "inferior" competitors manage to beat Apple so handily?
Score: 4 Votes (Like | Disagree)
Avatar
121 months ago
I'll be surprised if Apple wins this court battle. I consider the phrase "app store" to be merely descriptive, not a brand name, and I think this cat is already out of the bag.
Score: 4 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...