Conde Nast to Offer In App Subscriptions for iPad

232219 new yorker cover

The flood of news regarding companies rolling out support for in app subscriptions for their magazine content continues today with a report from the New York Post claiming that Conde Nast is set to launch the subscriptions for eight of its titles. The New Yorker is said to be the first to gain the feature, beginning next week.

Conde is expected to make the New Yorker available next week to capitalize on coverage of Osama bin Laden's death.

But by the end of the May, Conde will have the seven other magazines that are currently selling single-copy-only editions on the iPad available via subscriptions, including Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ.

As part of the rollout, Conde Nast will drop single-issue digital prices to $1.99 from the existing $3.99 and $4.99 price points, and new annual subscriptions will be priced at $19.99. Subscribers to the print editions of the eight Conde Nast magazines available on the iPad should also receive free access to the digital editions.

News of Conde Nast's decision to join the in app subscription program comes just two weeks after reports surfaced claiming that the company was seeking to slow down its plans for iPad magazines amid weak demand. But with Time Inc. testing the waters with free access to iPad editions for existing print subscribers and Hearst Corporation going all in with full subscriptions through the in app subscription system, Conde Nast has apparently come onboard in order to remain competitive, providing Apple with significant momentum for the platform.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Top Rated Comments

Lesser Evets Avatar
140 months ago

There is no way they'll sell an annual sub to The New Yorker for $19.99. It's a weekly mag, and the print subscription is nearly $70/yr. That rate must be in reference to GQ, etc.
I doubt they'll sell many iPad subscriptions over that price.

The price of printing, distributing, etc. is HUGE. First, take off 55% (possible more) that is probably paid to the retailer and the distributor. $6 on stand = $2.70 as it leaves the presses. Then there is the whole printing expense, which is titanic. What goes to the printer is exactly the same except for file format as what would show on an iPod. $.40 an issue is steep, but it might be a good starting point to break into the market, hook customers, drag them over from expensive print-distribution-retail rungs. And next year or in two years they can slowly wham the price up and put the squeeze on the readers who stick with that rag.

I'd say 70% of the production fuss is eliminated with the end of printing and distribution of printed matter. Also, since all those ads pay for mostly printing, the money is then diverted back to pockets in the staff and the executives. It's like iPad reduces/eliminates printing, but the money paying for it still comes in from ad revenue.

An added bonus is that articles can now go on. Your anemic 64 page New Yorker could blossom to a 200pp. magazine. Or a 201pp. magazine. There are no format rules aside from the screen dimensions, kind of. Articles now trimmed to meet a page size can blather or expatiate. Adverts, instead of a set amount balanced against articles, can be dropped all over, which raises the income of magazines.

The iPad is a smart-smart-smart deal for publishers that can make it work, especially advertising based periodicals. If they all run together and tilt the market from tangible to electronic within a short time span, the publishers will win. Booksellers, printers, distributors, and news stands will lose.
Score: 3 Votes (Like | Disagree)
fifthworld Avatar
140 months ago
After all the initial bitching about Apple supposedly robbing the publishers blind or whatever, they all seem to be coming around to Apple's view. I doubt if they're going to be in any hurry to jump on the Android bandwagon if they expect to make any money at all. :D With iOS they've got a nice integrated platform to work with. I would think it's a no-brainer to work with Apple. I'm curious to see what Amazon is going to do since they seem to really want to compete with Apple.

Instead of publishers coming around Apple's view, it appears that publishers and Apple have reached a mutually satisfactory middle ground: publishers participate in the in-app subscription program and in turn they can offer free access to the digital edition to their paper subscribers. Publishers win, Apple win, readers win.
Score: 3 Votes (Like | Disagree)
bubba451 Avatar
140 months ago
There is no way they'll sell an annual sub to The New Yorker for $19.99. It's a weekly mag, and the print subscription is nearly $70/yr. That rate must be in reference to GQ, etc.
Score: 2 Votes (Like | Disagree)
infectbda Avatar
140 months ago
I've been holding out on getting a print subscription to The New Yorker in hopes that they would be adding subs to the iPad app. Very glad I waited. Pricing sounds awesome.
Score: 2 Votes (Like | Disagree)
Chip NoVaMac Avatar
140 months ago
Now to get NYT's to give us an affordable option...

Time is on to something... but hate that I have to buy the print media to get the iPad option... just seems to such a waste as we try to go green...
Score: 1 Votes (Like | Disagree)
Feynman Avatar
140 months ago
Holy Crap it is about time........
It sure does seem like everyone (publishers) is jumping on board at the same time doesn't it?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...