Hearst Magazines Join Apple's 'In App Subscription' Program

093804 esquire popular mechanics o

The Wall Street Journal reports that Hearst Corporation has agreed to Apple's terms for in app subscriptions, making plans to begin selling subscriptions to several of its magazine titles beginning with their July issues.

Starting with their July issues, iPad apps for Esquire, Popular Mechanics and O, The Oprah Magazine, will be available through a service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year.

Only a few publications have begun using Apple's iTunes subscription service, launched in February. Hearst is the first major magazine publisher to commit to selling subscriptions to multiple titles through it.

Hearst noted that it will also offer subscription access to its newspaper titles and other content in the future.

The development marks another significant victory for Apple in its push to bring magazine content to the iPad. Just days ago, it was revealed that Apple and Time Inc. have struck a deal to allow subscribers to the print editions of Sports Illustrated, Time, and Fortune to access the digital editions of those titles on the iPad free of charge. Time has yet to commit, however, to offering standalone iPad subscriptions for those titles.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

steviemax Avatar
127 months ago
Zinio

How is that economically viable when you can purchase Ipad subscriptions, through Zinio, for $8 (Esquire) and, $12 (Popular Mechanics) ??
Score: 4 Votes (Like | Disagree)
grahamwright1 Avatar
127 months ago
It's still a tough sale when you can get a year's subscription to the print edition for $6 to $10, so I'm not interested in paying $19.95 for a year's subscription that eliminates the paper and physical distribution costs. Until the annual iTunes subscription is in the same range as the discounted print subscriptions, the market is going to be limited here.
Score: 4 Votes (Like | Disagree)
fjfjfjfj Avatar
127 months ago

It's still a tough sale when you can get a year's subscription to the print edition for $6 to $10, so I'm not interested in paying $19.95 for a year's subscription that eliminates the paper and physical distribution costs. Until the annual iTunes subscription is in the same range as the discounted print subscriptions, the market is going to be limited here.


Absolutely right. And what I hate to see is these companies come out in six months and say the iPad model does not work. There will be low demand because people aren't willing to pay $19.99 a month for something they can get for $10 a month and the consumer knows the publisher is able to produce it a lower rates.
Score: 3 Votes (Like | Disagree)
rdowns Avatar
127 months ago
These companies don't get it. Their readership is aging and dying. They're trying to attract a younger audience by offering them digital subscriptions at a higher rate than print subscriptions. Do they employ marketing people?

Here's my free marketing advice to these idiots. We know your money is made based on selling reader demographics. Offer the subscriber something (longer subscription, exclusive content) in exchange for them agreeing to provide demographic information.
Score: 3 Votes (Like | Disagree)
Lesser Evets Avatar
127 months ago
They don't understand: what do they provide that people would pay for?

Who buys magazines anymore when the news/info they give is sloppy, old, and an excuse to have ads on every other page? $5 a pop or $1 a go, it's intrinsically worthless. They need to try harder with what they provide to set them apart from flyers delivered for free in my mailbox.
Score: 2 Votes (Like | Disagree)
lazyrighteye Avatar
127 months ago
Wow... Pricing structure...
Short. Sighted.
Score: 2 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...