Conde Nast Slowing Plans for iPad Magazines Amid Weak Sales
Ad Age reports that Conde Nast, one of the
early iPad supporters in the magazine industry, is slowing down its plans to bring more titles to the platform, citing slow sales of its existing titles.
"It's a shift," one Conde publisher said. "The official stance was we're going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. In my opinion it makes Conde look smart because we have the ambition, but we're not rushing."
"They're not all doing all that well, so why rush to get them all on there?" the publisher added.
According to the report, development of iPad applications is now up to the individual publishers for each magazine, shifting away from a concerted effort by the conglomerate to push forward on all titles.
Conde Nast is said to be increasing its focus on sales of existing titles and generating unique iPad applications that don't mimic the print editions and instead offer "exclusive" content. Ad buyers are also reportedly still looking to see the distribution scale and metrics that will drive that market forward to sustain the digital magazine model, a position that is no doubt influencing Conde Nast's strategy to focus on scaling existing titles.
Popular Stories
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and changes added with iOS 16.4,...
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters).
GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
Apple this week announced the official dates for the 34th annual Worldwide Developers Conference, with the annual WWDC keynote event set to take place on Monday, June 5. The keynote is where Apple unveils new versions of iOS, macOS, watchOS, and tvOS, and sometimes, we get hardware announcements.
Rumors this year suggest there are at least three new devices that are set to be unveiled in the ...
iPhone 15 Pro and iPhone 15 Pro Max users will be able to customize the sensitivity of the solid-state buttons on their device, thanks to a new sensitivity toggle in Settings. That's according to details provided by a hitherto reliable source that shared additional details on the MacRumors forums. Earlier this week, the same anonymous tipster revealed that the iPhone 15 Pro models will use...
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said.
Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
The periscope camera lens that will be exclusive to the iPhone 15 Pro Max will be solely supplied by Largan, according to the 相機鏡頭中獲利-apple-camera-lens-suppliers-face-two-risks-high-53db8da990b2">latest no by Apple industry analyst Ming-Chi Kuo.
Rumors about the iPhone getting a periscope lens have been circulating since early 2020, when Kuo first mentioned the possibility. The analyst...
Top Rated Comments
I have Zinio and subscribe to multiple magazines on it. It works fine. I don't want a separate app for every magazine that I read. I don't want different controls, different features, different layout, etc. I don't want every magazine "enhanced" with video features in some brave new experiment that I'm funding. I want a PDF of the magazine delivered to me to read. That's what Zinio does (it's an encrypted equivalent to PDF). I want to go to one "virtual" bookshelf and pick the magazine I want to read. That's it.
Conde Nast is having to "slow down" because they've created a damned expensive delivery system instead of using a preexisting thing like Zinio, iBooks, B&N Reader, Kindle, etc. Imagine if every ebook series had its own app!
The demand is not there because their prices are unrealistic.
I don't want a 'magic' magazine, I just want the magazine on my iPad and so I'm happy with Zinio. They want to sell zillions of copies they need to get their subscription rate down to the level of the mail subscriptions and make it easy to get them. Cute movies, animations and the like? Put a link to the web.
Magazine publishers: If you wasting any more resources than just making it an intelligent PDF file you are wasting your time and forcing the price up to the point no one wants your product. Learn from Steve - when doing something new make it build on what came before - people aren't going to get something new and unfamiliar in style or price, especially a much higher price.
I'm not a thrifty person by nature, so it says plenty that I refuse to pay the prices they're asking for these mags on the iPad. It really is that simple. Make them $1.99 and sales will go through the roof.