Conde Nast Slowing Plans for iPad Magazines Amid Weak Sales


Ad Age reports that Conde Nast, one of the early iPad supporters in the magazine industry, is slowing down its plans to bring more titles to the platform, citing slow sales of its existing titles.

"It's a shift," one Conde publisher said. "The official stance was we're going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. In my opinion it makes Conde look smart because we have the ambition, but we're not rushing."

"They're not all doing all that well, so why rush to get them all on there?" the publisher added.

According to the report, development of iPad applications is now up to the individual publishers for each magazine, shifting away from a concerted effort by the conglomerate to push forward on all titles.

Conde Nast is said to be increasing its focus on sales of existing titles and generating unique iPad applications that don't mimic the print editions and instead offer "exclusive" content. Ad buyers are also reportedly still looking to see the distribution scale and metrics that will drive that market forward to sustain the digital magazine model, a position that is no doubt influencing Conde Nast's strategy to focus on scaling existing titles.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

(View all)
Avatar
124 months ago
I don't want an app for every magazine I read!

I have Zinio and subscribe to multiple magazines on it. It works fine. I don't want a separate app for every magazine that I read. I don't want different controls, different features, different layout, etc. I don't want every magazine "enhanced" with video features in some brave new experiment that I'm funding. I want a PDF of the magazine delivered to me to read. That's what Zinio does (it's an encrypted equivalent to PDF). I want to go to one "virtual" bookshelf and pick the magazine I want to read. That's it.

Conde Nast is having to "slow down" because they've created a damned expensive delivery system instead of using a preexisting thing like Zinio, iBooks, B&N Reader, Kindle, etc. Imagine if every ebook series had its own app!
Score: 4 Votes (Like | Disagree)
Avatar
124 months ago
The prices for e-equivalents of established magazines is just unfeasible. Even with Apple taking 30% of the cut, it would still be profitable to just lower the sale price. E-sales mean less resources (ie paper, ink), lower transport costs, and less % to the store who sold the physical magazine. Keeping the magazines at print prices is pure gouging, and the slow sales reflect that.
Score: 4 Votes (Like | Disagree)
Avatar
124 months ago
I'd get the New Yorker in a minute if it was even remotely priced the way it would be for a print subscription. I'd pay even more--due to the convenience factor, but not $5 an issue.

The demand is not there because their prices are unrealistic.
Score: 4 Votes (Like | Disagree)
Avatar
124 months ago
Guess I'm Old School…

I don't want a 'magic' magazine, I just want the magazine on my iPad and so I'm happy with Zinio. They want to sell zillions of copies they need to get their subscription rate down to the level of the mail subscriptions and make it easy to get them. Cute movies, animations and the like? Put a link to the web.

Magazine publishers: If you wasting any more resources than just making it an intelligent PDF file you are wasting your time and forcing the price up to the point no one wants your product. Learn from Steve - when doing something new make it build on what came before - people aren't going to get something new and unfamiliar in style or price, especially a much higher price.
Score: 3 Votes (Like | Disagree)
Avatar
124 months ago
Price Price Price

I'm not a thrifty person by nature, so it says plenty that I refuse to pay the prices they're asking for these mags on the iPad. It really is that simple. Make them $1.99 and sales will go through the roof.
Score: 3 Votes (Like | Disagree)
Avatar
124 months ago
The price needs to be $.99 to $1.99 for each issue. I can get Men's Health in mailed to my house for $14.99 for 10 issues. Why does each iPad issue cost so much!
Score: 2 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...