Sales of New Apple TV to Hit One Million Units This Week
In one final promotional push before Christmas, Apple today
announced that sales of the new Apple TV will hit the one-million mark this week. The company also noted that users are currently renting or purchasing over 400,000 TV episodes and 150,000 movies per day through the iTunes Store.
Apple today announced that it expects sales of its new Apple TV to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all on your HD TV for the breakthrough price of just $99. iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
One analyst estimated in the days after the new Apple TV became available that the company appeared to be selling at least one million units per quarter. With the new Apple TV having launched at the very end of September, the estimate appears to have been very much on target.
Apple CEO Steve Jobs announced at the company's mid-October earnings conference call that it had sold over 250,000 units of the new Apple TV in just under three weeks on the market. Consequently, it appears that Apple has sustained that momentum in order to reach one million units in the device's first twelve weeks of availability.
Popular Stories
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Popular Stories
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Apple today seeded the release candidate versions of upcoming watchOS 26.4, tvOS 26.4 and visionOS 26.4 updates for testing purposes. The software comes a week after Apple released the fourth betas. Release candidates are the final updates that will be provided to the public in the near future if no final bugs are discovered.
The software updates are available through the Settings app on...
tvOS 26.4 includes a new Genius Browse section in the Apple TV app, which gives recommendations for TV shows and movies across multiple suggested categories.
Suggestions vary based on your content preferences, and the categories are updated regularly. Some example categories include Upbeat Workplace Comedies, Tense Psychological Thrillers, History Gets Hilarious, Breathtaking Nature Docs,...
