Analyst Predicts MacBook Air Sales of 700,000 Units This Quarter
DigiTimes reports on an article from the Chinese-language newspaper
Commercial Times citing Concord Securities analyst Mingchi Kuo as predicting MacBook Air sales of approximately 700,000 for the quarter.
Apple's MacBook Air shipments in fourth quarter of 2010 are expected to reach about 700,000 units, accounting for more than 17% share of the company's 4.1 million Mac shipments, while the 11.6-inch model will account for 60% of the total MacBook Air sales due to its low price, according a Chinese-language Commercial Times report citing vice president of Concord Securities research department, Mingchi Kuo.
Kuo reports that the release of Mac OS X Lion next year should increase the attractiveness of the MacBook Air as a second machine for users, although it is unclear what specific features of Lion Kuo expects to boost that draw. In addition, Lion's projected release date of "summer" 2011 means that any such effects would occur in the relatively distant future.
Kuo was previously an analyst with DigiTimes' own research arm and was the first to reveal Apple's plans for an 11.6-inch MacBook Air back in mid-July.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe.
In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year."
That timeframe suggests the devices will be released at some point...
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Apple Intelligence hasn't convinced people to buy an iPhone 16, Apple analyst Ming-Chi Kuo said today. According to Kuo, a supply chain survey suggests Apple Intelligence is not pushing people to upgrade their devices.
The delay between the Apple Intelligence introduction in June 2024 and a launch even after iPhone 16 models came out was a contributing factor, and Apple Intelligence "appeal...