Apple Updates iTunes Store Terms to Allow Opt-Out of iAd Data Collection
Users looking to update their App Store applications for today's iOS 4 release have been greeted with a screen informing them of changes to the iTunes Store and conditions. While users are required to accept the changes before continuing, the summary of changes simply indicates that the company has made "material" changes to its privacy agreement.
iLounge dug into the changes and discovered that the updated terms relate to Apple's iAd service, which aims to deliver a high-quality, interactive mobile advertising experience. Some of iAd's appeal to advertisers is Apple's ability to serve ads with a high degree of relevance to customers due to the company's vast amount of information on each customer's purchase and download history, but this ability also raises certain privacy issues, and the updated privacy terms explain Apple's data collection and offers users a means to opt out of the collection.
As noted, users must visit the opt-out URL on each device they wish to exclude from the data collection, and those devices must be running iOS 4 in order to register the opt-out. The company has also posted a new support document outlining the interest-based ads and the opt-out process.
Application developers have already begun rolling out iAd-enabled applications with placeholders for the forthcoming interactive advertisement, but the service will not go live until July 1st.