Kantar Worldpanel


'Kantar Worldpanel' Articles

iPhone Captured 31% of Smartphone Sales in the U.S. Ahead of Holiday Season

The iPhone 7, iPhone 7 Plus, and iPhone 6s were the "three most popular smartphones" in the United States in the three month period ending November 2016, when users were purchasing early holiday gifts for friends and family members. According to new data collected by Kantar Worldpanel, the three Apple iPhones captured a total 31.3 percent of smartphone sales in the U.S., while Samsung accounted for 28.9 percent of smartphone sales during the three month period. In the U.S., iOS grew 6.4 percent in the same three month period, rising to a 43.5 percent share of the market. Android dropped 5.1 percent, but still sits atop Apple with a 55.3 percent share of the market. As Kantar noted, the data marks the sixth consecutive decline for Android in the U.S. Kantar's data shows that iOS made gains across most regions around the world in the same September to November period, despite a few losses in Germany and China. Apple's mobile operating system saw the biggest year-over-year increase in Great Britain, where it jumped 9.1 percent to account for 48.3 percent of the smartphone market in the country. Both Android and iOS increased their presence across France, Germany, Italy, Spain, and Great Britain, "largely due to the decline of Windows," according to Kantar. “In the EU5 countries, Android accounted for 72.4% of smartphone sales during this period, with iOS at 24.6%, a strong year-on-year uptick for both ecosystems as Windows’ share declined to 2.8%. For Android, this represented a 2.8 percentage point decline from the October period, while strong sales of

Apple Stock Nears Quarterly High as Investors Prepare for Q3 Earnings Report

Apple stock enjoyed its biggest one-day rise since May on Thursday, following a brief dip as investors speculated on the company's prospects in the run-up to its Q3 earnings call and the release of the iPhone 7 later this year. Shares closed at $98.78, almost hitting their previous high since Apple reported its fiscal Q2 earnings, when the company's stock fell below $100. Shares remain down 26% from its own record high close of $133 set on February 23, 2015. The rise followed Wednesday's blip after consumer research firm Kantar Worldpanel released data showing that Samsung is outselling Apple in U.S. smartphone sales. In the three months ending in May, Samsung accounted for 37% of all U.S. smartphone purchases, with Apple at 29%. However, a closer look at the figures showed Samsung's Galaxy S7 series accounted for 16% of sales in the same period, while the iPhone 6S series accounted for 14.6%, suggesting a much closer battle when it comes to flagship devices. Outside the U.S., Kantar data revealed that Apple's iPhone 6s and 5s were the top two best-selling phones in the U.K., followed by the Samsung Galaxy J5 and the iPhone SE. In Q2 2016, Apple saw its first year-over-year revenue decline since 2003 along with its first ever drop in iPhone sales, and that downward trend is expected to continue into the third quarter of the year. The company's earnings announcement for the third fiscal quarter (second calendar quarter) of 2016 will take place on Tuesday, July 26. Last week, industry research revealed that Mac sales experienced a slight

Kantar: iOS Adoption Rises in China as Android Grows in U.S. and Europe

Kantar Worldpanel has released new smartphone operating system market share data for the third calendar quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the U.S., Europe, China, Japan and elsewhere during the three-month period ending October. In the U.S. market, Android led the third quarter with 62.8% market share, compared to 33.6% for iOS. The U.S. smartphone market continues to be virtually a two-horse race between Apple and Google, with iOS and Android combining for 96.4% market share in the October quarter. Windows Phone was a distant third place with just 2.7% market share."With 33.6% of the U.S. smartphone market, Apple's share remained down year-over-year, but up quarter-over-quarter, as iPhone 6s became the third best-selling smartphone," Milanesi added. "Samsung retained its leading position in the U.S. smartphone market and, for the first time in 2015, the South Korean brand was able to show year-on-year growth."Android continued to have the highest market share among mobile platforms worldwide, experiencing 1.6% year-over-year growth in Europe's big five markets -- United Kingdom, Germany, France, Italy and Spain. iOS adoption grew in China and Japan by 7% and 3.5% respectively compared to the year-ago quarter. Kantar Worldpanel data shows the iPhone 6s accounted for 24% of all iPhones sold in the U.S. in the three months ending October, compared to 33% for the iPhone 6 in 2014, and 22% for the iPhone 5s in 2013. Kantar says "overall volumes are pretty much identical to

Android Switchers Drive iOS Adoption in Europe During First Quarter

Kantar Worldpanel has released new smartphone operating system market share data for the first quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the United States, Australia, United Kingdom, France, Germany, Spain, Italy, China, Japan, Argentina, Brazil and Mexico during the three-month period ending March. Android continued to have the highest market share among mobile platforms worldwide, as expected, although the continued success of the iPhone 6 and iPhone 6 Plus helped drive iOS adoption higher in the first quarter. Kantar Worldpanel claims that 32.4% of Apple’s new customers in the five big European countries surveyed switched to iOS from Android during the first three months of the year. The regional breakdown for each platform per country: United States: Android: 58.1% iOS: 36.5% Windows Phone: 4.3% BlackBerry: 0.4% Australia: Android: 52.3% iOS: 38.4% Windows Phone: 7.3% BlackBerry: 1.6% United Kingdom: Android: 52.9% iOS: 38.1% Windows Phone: 8% BlackBerry: 0.7% France: Android: 64.6% iOS: 19.4% Windows Phone: 14.1% BlackBerry: 1%