Redesigned Apple TV Not Ready for WWDC Debut
Despite early rumors suggesting Apple would introduce a redesigned Apple TV set-top box at its Worldwide Developers Conference in June, it appears the device will not be ready to debut at that time. In a report covering what to expect at WWDC, The New York Times' Brian X. Chen writes that Apple has postponed its plans because the product is "not ready for prime time."
Yet one much ballyhooed device will be absent from the conference: a new Apple TV, Apple's set-top box for televisions. The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.
Apple has not introduced a revamped version of its Apple TV since 2012, leading to years of rumors and speculation about the company's plans for the device. Since 2013, nearly every Apple event has been targeted as the venue where we'll see a new version of the Apple TV, but no product has materialized as of yet.
According to the most recent rumors, Apple is currently working on a new version of the Apple TV that will include ambitious additions like a full App Store that supports apps and games, Siri support, and an SDK for developers. It is also said to include an A8 chip, an increase in internal storage, and a touch-based remote.
There is no word on when the Apple TV might debut, but it's possible that it could be introduced later this year alongside Apple's rumored subscription television service. Apple was said to be targeting a WWDC launch for its TV service, but those plans were also delayed as the necessary deals are not yet in place.
With its subscription television service and set-top box off the table for the Worldwide Developers Conference, the event will focus on iOS 9, OS X 10.11, and the company's new Beats-based streaming music service. The Apple Watch will also be a major focus, with Apple planning to debut native Apple Watch apps as shared by Jeff Williams last week.
Update: Re/code is also reporting that the Apple TV will not be introduced at WWDC.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple will be holding its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Assuming that Apple sticks to its familiar pattern, the iPhone 17 series should be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time. The release date for the devices should be one week later, on Fr...
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
