Apple's Jeff Williams: Native Apple Watch Apps Coming This Fall, Apple Watch Sales are 'Fantastic'

applejeffwilliamsApple's Vice President of Operations Jeff Williams today took the stage at Re/code's Code Conference in Rancho Palos Verdes, California, to speak about Apple's recently released wearable device, the Apple Watch.

Williams is the person who oversees Apple's supply chain, much like Tim Cook used to before he became Apple's CEO, and he was described by Walt Mossberg as the "quiet figure" behind many of Apple's popular products like the iPhone and the Apple Watch. Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

According to Williams, who declined to give specific sales figures on Apple's wearable, the Apple Watch is doing "fantastic." When asked by what metric, he went on to say that customers "love the Apple Watch" even more than he expected. The Apple Watch, he said, is "gathering momentum" even in a market where other products aren't doing as well, because many millennials don't wear watches.

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them.

On the topic of Apple Watch apps, Williams says third-party apps will get better when developers are able to release native apps and when access to native sensors is permitted. He gave an example of what a native Apple Watch app might do, suggesting an app like Strava will be more full featured as it would have direct access to sensors.

The native Apple Watch app SDK will be previewed at WWDC, according to Williams, suggesting full featured Apple Watch apps that can access health sensors, the Digital crown, and more, will be available when iOS 9 is released to the public in the fall.

Williams also spoke on working conditions at its supplier's factories in China, reiterating Apple's efforts to improve the lives of factory workers, and he talked about ResearchKit, Apple's platform for enabling researchers to obtain health-related data from iOS users for studies and research.

Apple's already learned "some amazing things" with ResearchKit. Using Parkinson's disease research as an example, Williams says that Apple discovered a set of the control group participants in that study had Parkinson's but didn't know it. When it comes to Apple Watch, its medical contributions will be "huge," says Williams, but true medical features may take awhile because of the need for health studies and regulatory approval. "We're just beginning," he said, commenting on Apple's health efforts and ResearchKit, and in a later comment, he said that Apple has a "great interest" in helping people.

Williams also hinted at Apple's interest in the car. When asked about what industries Apple's looking at for its next amazing product, Williams referenced the car as "the ultimate mobile device," but then clarified he was speaking of CarPlay. He went on to say that Apple's "exploring a lot of interesting areas."

Additional details on Williams' interview can be found over at the full Re/code live blog, and when video clips of his interview become available, we'll update this post to include them.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

guzhogi Avatar
77 months ago
Why do I fear Apple would do something this if it built a car?
Score: 31 Votes (Like | Disagree)
Applefanhater Avatar
77 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

You're running 2 years on an oil filter, you got problems. What a terrible comparison.
Score: 17 Votes (Like | Disagree)
macduke Avatar
77 months ago
Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

…

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them (http://recode.net/2015/05/27/apples-jeff-williams-on-apple-watches-sold-a-lot/).

These two statements are at odds. Someone at Apple figured up that the iPhones sold last quarter would reach the ISS, but suddenly when it comes to the Apple Watch numbers aren't important at all because their focus is on making great products? OH OK THEN.

That being said I'm sure the numbers are ok, but he should have said instead that it will have to wait until quarterly conference calls or WWDC keynote or whatever. We realize all new market products start out slow.
Score: 14 Votes (Like | Disagree)
brianvictor7 Avatar
77 months ago
They need to start inventing new words to describe their products. Fantastic, amazing, incredible and such are worn out. How about things like "The Sales Are iPhonetastic?" or "Appletastic" or "Jobsworthy" or "Pixarmazing." You know, something more concretely descriptive. :D
Score: 9 Votes (Like | Disagree)
NissanGuy23 Avatar
77 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

More like, the apple car lasts 20 years, and the PC car keeps breaking down and the stealership down the street will charge you massive amounts of money replacing random things and not fixing the problem.
Score: 8 Votes (Like | Disagree)
sza Avatar
77 months ago
"Since the sales are fantastic, we are going to replace it soon!"
Score: 7 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...