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Apple's Black Friday Sales Begin Launching Internationally with Gift Card Deals
Apple's online stores for several countries including Australia and New Zealand have launched their Black Friday one-day shopping events, also giving an idea of what promotions will be like as the event launches in a number of other countries over the coming hours.
As rumored, Apple is offering offering gift cards with purchases rather than direct discounts on most items. While many customers would prefer discounts over free gift cards, others may appreciate that the gift card offers typically represent better deals than seen with discounts in past years.
Gift cards are available with the purchase of the following items (prices from Australian store):
- iPad Air: A$ 75 gift card
- iPad mini: A$ 50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: A$ 50 gift card
- iPod touch: A$ 50 gift card
- iPod nano: A$ 25 gift card
- MacBook Air: A$ 150 gift card
- MacBook Pro: A$ 150 gift card for both Retina and non-Retina models
- iMac: A$ 150 gift card
- Apple TV: A$ 25 gift card
- AirPort Extreme and Time Capsule: A$ 50 gift card
- Various accessories: Gift card amounts vary
Gift card amounts for customers in the U.S. and other countries should be similar and cover the same products. Sales in Apple's U.S. store should begin at midnight Pacific Time.
Some third-party retailers such as MacMall may be offering even better deals than Apple, particularly when sales tax difference and discounts vs. gift cards are taken into account, and we've put together several overviews of deals for Macs and iPads. Additional deals are summarized in our Black Friday roundup.
As rumored, Apple is offering offering gift cards with purchases rather than direct discounts on most items. While many customers would prefer discounts over free gift cards, others may appreciate that the gift card offers typically represent better deals than seen with discounts in past years.
Gift cards are available with the purchase of the following items (prices from Australian store):
- iPad Air: A$ 75 gift card
- iPad mini: A$ 50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: A$ 50 gift card
- iPod touch: A$ 50 gift card
- iPod nano: A$ 25 gift card
- MacBook Air: A$ 150 gift card
- MacBook Pro: A$ 150 gift card for both Retina and non-Retina models
- iMac: A$ 150 gift card
- Apple TV: A$ 25 gift card
- AirPort Extreme and Time Capsule: A$ 50 gift card
- Various accessories: Gift card amounts vary
Gift card amounts for customers in the U.S. and other countries should be similar and cover the same products. Sales in Apple's U.S. store should begin at midnight Pacific Time.
Some third-party retailers such as MacMall may be offering even better deals than Apple, particularly when sales tax difference and discounts vs. gift cards are taken into account, and we've put together several overviews of deals for Macs and iPads. Additional deals are summarized in our Black Friday roundup.
[ 135 comments ]
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17 months ago
So, if I buy say an iMac, I get a gift card I can't use right away, but rather have to spend at Apple at a second occasion?
Quite crappy offer if you ask me. Sure, it's a bit more value than before, but would rather have had to discount up front.
Quite crappy offer if you ask me. Sure, it's a bit more value than before, but would rather have had to discount up front.
17 months ago
What?? No discount on the retina iPad mini?? Thats dumb.
How so? They can't make them fast enough to sell right now.
17 months ago
bah humbug.
now, Apple never did have Great Black Friday deals but these deals seriously SUCK!
I totally understand though, why discount when you can just have them buy more from you later. gets you coming back. I HATE these "deals"
oh well
now, Apple never did have Great Black Friday deals but these deals seriously SUCK!
I totally understand though, why discount when you can just have them buy more from you later. gets you coming back. I HATE these "deals"
oh well
17 months ago
when you make an average of what. 45%+ pure profit margin on your devices, and the BIGGEST sale you can muster up is a measly 5% discount....
you're greedy.
There are two sides to this supply/demand equation.
You obviously flunked Econ 101 and would likely go bankrupt if you became an entrepreneur.
Anyone want to buy a Surface?
17 months ago
i'm happy to use my gift card for Applecare after the original purchase. I was going to put it in the cart with an iMac but this is fine too.
17 months ago
It's annoying when people support Apple's every decision.
This is the mother of all straw men in the MR forums. I have never ever met a single person in these discussions who supports every single decision that AAPL makes.
@xNYMetsx: can you please cite a single person who "support[s] Apple's every decision"?
If you can, please provide your evidence. How do you know this [hypothetical] person supports every single decision that AAPL makes?
If you can't, please explain to us why you make nonsense claims like that here. And please stop making this silly claim. Thanks.
when you make an average of what. 45%+ pure profit margin on your devices,
Your numbers are incorrect. AAPL's gross margins were 37% in the last quarter (http://www.apple.com/pr/library/2013/10/28Apple-Reports-Fourth-Quarter-Results.html) -- compared with 40% margins a year ago.
and the BIGGEST sale you can muster up is a measly 5% discount....
This number is also incorrect. The iPad Air sells for A$ 598 today (http://store.apple.com/au/buy-ipad/ipad-air). The A$ 75 gift card you receive amounts to a 12.5% discount of the retail price.
when you no longer even want to do a discount, but offer a gift card which obligates the buyer to continue shopping and spend more money at your location just to get a "deal"
It does not. You could either give or sell the gift card to someone else.
That's three factual errors in one message.
a $20 discount on that 500.
And that's four. :eek:
Did you actually read the offers that you are criticizing?
17 months ago
Not really sure what all the hatred is about. If you're an Apple enthusiast you must know they don't really do discounts or compete price-wise. This year's offer isn't as immediately rewarding as previous years, but it's a better overall value so in the end you would come out ahead financially.
Apple gets more sales, consumers can get more for their money. It's win-win.
As a long time Apple user, I politely disagree. BF was one of those few days where you could get a discount if you were not a student and/or corporate.
With this gift card scenario, you're still paying full price up front and getting a gift card you may not want or need. How is that a financial win for the consumer if they do not want/need another Apple product in the future?
17 months ago
Wow, some of you actually seem to think Black Friday is your birthright or something.
Do I like it that Apple make a ton of profit on their products and any discounts they ever give are pretty tiny?
Well of course not.
BUT they can do that because people keep buying their products in droves. I prefer Apple kit over Microsoft and Google. Do I accept that I'm paying a premium? Yes. That's not Apple's fault though; it's the failure of the competition to make stuff I want to buy, even if it is discounted.
But seriously though, Black Friday isn't some mandate; stores don't HAVE to do it. They do it because it creates extra footfall and probably allows them to clear out some old stock etc. Apple doesn't need to do this, the money is rolling in anyway. That they discount at all in my opinion seems generous.
So get over it. Don't like it? Go buy someone else's phone/computer/tablet and get what you pay for.
Do I like it that Apple make a ton of profit on their products and any discounts they ever give are pretty tiny?
Well of course not.
BUT they can do that because people keep buying their products in droves. I prefer Apple kit over Microsoft and Google. Do I accept that I'm paying a premium? Yes. That's not Apple's fault though; it's the failure of the competition to make stuff I want to buy, even if it is discounted.
But seriously though, Black Friday isn't some mandate; stores don't HAVE to do it. They do it because it creates extra footfall and probably allows them to clear out some old stock etc. Apple doesn't need to do this, the money is rolling in anyway. That they discount at all in my opinion seems generous.
So get over it. Don't like it? Go buy someone else's phone/computer/tablet and get what you pay for.
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