Over the past several months, rumors of Jony Ive's influence on iOS 7 as part of his new role overseeing user interface design in addition to hardware have surfaced, indicating that Ive is pushing to adopt a "flatter" design that will modernize the look of iOS.
In a lengthy report, Bloomberg now notes that this major effort to remake iOS puts Apple at risk of delaying the launch of iOS 7. While a public launch is said to currently remain on schedule for "as soon as September", Apple's internal deadlines have been pushed back as Apple's software teams race to complete their work and ready a preview for next month's Worldwide Developers Conference.
Ive, 46, has begun revamping iPhone and iPad applications, shunning realistic images, such as wood bookshelves for the Newsstand feature, and he’s exploring more dramatic changes to the e-mail and calendar tools, said the people, who asked not to be identified because the plans are private.
Ive is also methodically reviewing new designs, seeking to avoid a repeat of last year’s release of map tools that were widely panned, and he’s encouraging collaboration between the software and hardware divisions, which operated in silos under co-founder Steve Jobs, people said.
The report also corroborates previous claims from Daring Fireball's John Gruber regarding engineers being pulled from OS X projects to bolster the iOS 7 effort, as well as his claim that the software changes in iOS 7 are significant enough that testers are using devices with special films over the screens to make it more difficult for those around them to see their displays.
Sources indicate to Bloomberg that Apple may ultimately have to push back to a later iOS version some of Ive's desired changes such as a complete remake of the iOS email app in order to have iOS 7 ready on time, and that Ive is also exploring some future concepts such as gesture controls that do not require touching the device's display.
Finally, the report briefly describes a March town hall meeting at Apple in which Jony Ive uncharacteristically took the lead to preside over a two-hour presentation about the changes that are underway. As previously noted, Ive is also sitting in on Apple's software design meetings, reportedly offering his input without forcing his ideas, and also giving software teams greater access to his hardware plans in order to increase collaboration.
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Thursday July 10, 2025 12:38 pm PDT by Juli Clover
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia.
The iPhone 17 Air's expected color options.
According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
Based on his title at Apple, I am under the impression that Jony is now running the show at Apple. From what we've heard, it's clear that he works with the surface layer of what all users see, which is what matters most when you buy any device.
Now he just needs to be the one to run the keynotes.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.