Jony Ive Pushing for 'Flat Design' in iOS 7 Amid Greater Hardware-Software Design Collaboration

jonathan_iveLast October, Tim Cook tasked Jony Ive with leadership of the company's Human Interface teams in addition to his role as head of Industrial Design.

This suggested that the company's hardware and software user interfaces could become more complementary with one executive in charge of everything that users see and touch.

The Wall Street Journal reports that this is indeed the case, with mobile software teams being briefed about new hardware prototypes earlier in the design cycle. Additionally, Ive is now sitting in on the human interface team's review sessions to examine new designs.

Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative. For the past few years, Apple has unveiled versions of its mobile operating system in the summer.

Design is one example of the increased “collaboration across hardware, software and services” that Apple said it was aiming for when Cook pushed senior vice president and mobile software chief Scott Forstall out of the company last year.

In addition to Ive's command of the physical and software interface teams, Craig Federighi is looking at combining some Mac and iOS software teams when there is particular overlap, such as the calendar teams, while keeping the majority of the Mac and iOS engineering teams separate, the paper reports.

Top Rated Comments

phillipduran Avatar
116 months ago
Please just make sure the desktop environment works for the desktop environment and the mobile for the mobile.

Don't go the Windows 8 route and shove a touch tablet interface onto the desktop users.
Score: 96 Votes (Like | Disagree)
komodrone Avatar
116 months ago

inb4 microsoft sues.
Score: 94 Votes (Like | Disagree)
naeS1Sean Avatar
116 months ago
Jesus. Complain complain complain. Why do you people even buy Apple products? He is incredible, and he's going to do a fantastic job with this. Just like he does with hardware. Faith people!
Score: 82 Votes (Like | Disagree)
cclloyd Avatar
116 months ago
Meh, I've never been a fan of the flat designs.

Simple? Ok. Flat? No thanks.
Score: 50 Votes (Like | Disagree)
Yvan256 Avatar
116 months ago
I went from Snow Leopard to Mountain Lion.

I almost fell from my chair when I opened Contacts. Please fix it for 10.8.4!
Score: 46 Votes (Like | Disagree)
roow110 Avatar
116 months ago
I hope they don't go too flat... while it is aesthetically pleasing and very minimal, it is a trend. Apple could appear to just be following the look of Windows Phone. There is a reason for some degree of skeumorphism in interface design. Windows phone is too flat, and there is not enough differentiation between elements creating a confusing interface (for instence, buttons are no different than text, confusing content with hyperlinks.) While Apple has pushed skeumorphism too far, Microsoft has pushed flat too far. Hopefully Ive is able to find the right balance and doesn't follow the trend on completely flat interfaces.
Score: 35 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
AirPods Pro Gen 3 Mock Feature ugly yellow

AirPods Pro 2 Could Beat AirPods Max Sound Quality

Monday January 24, 2022 2:15 am PST by
Apple's second-generation AirPods Pro could deliver higher fidelity audio than the AirPods Max over-ear headphones, despite being comparatively small in-ear buds, recent reports have suggested. In a recent note to investors, seen by MacRumors, TF International Securities analyst Ming-Chi Kuo claimed that the second-generation AirPods Pro will offer improved audio quality thanks to support...
iCloud General Feature

Developers Unhappy With Bug Causing iCloud Unreliability

Monday January 24, 2022 10:15 am PST by
A number of developers are upset with an increasingly problematic iCloud server issue that is causing some apps that have implemented iCloud support to fail to sync properly. As outlined on the Developer Forums and on Twitter, there are CloudKit connectivity issues that have been occurring since November. Some users of apps that have iCloud support built in are seeing the following message:...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...