Jony Ive Pushing for 'Flat Design' in iOS 7 Amid Greater Hardware-Software Design Collaboration

jonathan_iveLast October, Tim Cook tasked Jony Ive with leadership of the company's Human Interface teams in addition to his role as head of Industrial Design.

This suggested that the company's hardware and software user interfaces could become more complementary with one executive in charge of everything that users see and touch.

The Wall Street Journal reports that this is indeed the case, with mobile software teams being briefed about new hardware prototypes earlier in the design cycle. Additionally, Ive is now sitting in on the human interface team's review sessions to examine new designs.

Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative. For the past few years, Apple has unveiled versions of its mobile operating system in the summer.

Design is one example of the increased “collaboration across hardware, software and services” that Apple said it was aiming for when Cook pushed senior vice president and mobile software chief Scott Forstall out of the company last year.

In addition to Ive's command of the physical and software interface teams, Craig Federighi is looking at combining some Mac and iOS software teams when there is particular overlap, such as the calendar teams, while keeping the majority of the Mac and iOS engineering teams separate, the paper reports.

Top Rated Comments

(View all)
Avatar
98 months ago
Please just make sure the desktop environment works for the desktop environment and the mobile for the mobile.

Don't go the Windows 8 route and shove a touch tablet interface onto the desktop users.
Score: 96 Votes (Like | Disagree)
Avatar
98 months ago

inb4 microsoft sues.
Score: 94 Votes (Like | Disagree)
Avatar
98 months ago
Jesus. Complain complain complain. Why do you people even buy Apple products? He is incredible, and he's going to do a fantastic job with this. Just like he does with hardware. Faith people!
Score: 82 Votes (Like | Disagree)
Avatar
98 months ago
Meh, I've never been a fan of the flat designs.

Simple? Ok. Flat? No thanks.
Score: 50 Votes (Like | Disagree)
Avatar
98 months ago
I went from Snow Leopard to Mountain Lion.

I almost fell from my chair when I opened Contacts. Please fix it for 10.8.4!
Score: 46 Votes (Like | Disagree)
Avatar
98 months ago
I hope they don't go too flat... while it is aesthetically pleasing and very minimal, it is a trend. Apple could appear to just be following the look of Windows Phone. There is a reason for some degree of skeumorphism in interface design. Windows phone is too flat, and there is not enough differentiation between elements creating a confusing interface (for instence, buttons are no different than text, confusing content with hyperlinks.) While Apple has pushed skeumorphism too far, Microsoft has pushed flat too far. Hopefully Ive is able to find the right balance and doesn't follow the trend on completely flat interfaces.
Score: 35 Votes (Like | Disagree)

Top Stories

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Microsoft Internally Worked on a Mac OS X Aqua Inspired Windows XP Theme

Saturday September 26, 2020 10:51 am PDT by
Microsoft tested a Windows XP theme that closely resembled Mac OS X's Aqua GUI, reports The Verge. A recent Windows XP source code leak has revealed various unreleased themes that Microsoft developed in 2000, at a time when Microsoft was in heated competition with Apple regarding desktop operating systems. One of the themes, codenamed "Candy," mirrors the design of Apple's Aqua...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...