Apple Hits New Highs as Tim Cook Celebrates One Year as CEO

One year ago today, Steve Jobs stepped down from the CEO post he held for more than a decade, making Tim Cook the head of what is now the most valuable publicly-traded company in the world. After the announcement, Apple's stock dropped more than 5% in after hours to $351.

One year later, Apple is the most valuable publicly-traded company ever (not accounting for inflation) with a current share price of $668, gaining more than 75% year-over-year. With Cook in charge, Apple has recorded its three best quarters ever; released the iPhone 4S, the new iPad, the Retina MacBook Pro, Mountain Lion; and previewed the next version of iOS.

NewImage
The San Jose Mercury News writes of Cook's first year, accompanied by the above chart:

"Tim knows he's not Steve Jobs and doesn't try to be," says Jeffrey Sonnenfeld, a senior associate dean at the Yale School of Management. "He's comfortable in his own skin, and he's done a remarkable job of under-promising and over-delivering. When Jobs walked out the door last year, a lot of people figured much of Apple's magic would disappear. It hasn't."

Cook, whom Apple did not make available for this story, inherited much of that Jobs-induced magic, from Apple's wildly successful iPhone and iPad to its burgeoning network of stores stuffed to the gills with the gadget-hungry masses. Yet many analysts say it is Cook's trademark mastery of supply-chain efficiency, first tapped when Jobs hired him 14 years ago to run the manufacturing side of the business, that leaves the 51-year-old workaholic and fitness buff poised to take Apple to ever greater heights.

Cook has also made some significant changes at the company, though Jobs was certainly aware of some of them. He expanded Apple's charitable giving, initiated a dividend and share repurchase program, as well as throwing open the proverbial doors to its contracted factories with a thorough inspection by the Fair Labor Association.

The company has also been more responsive to criticism, reinstating support for the EPEAT environmental registry with a very public letter from Senior Vice President Bob Mansfield. More recently, Apple reversed changes in scheduling at Apple Retail Stores after coverage in the press and from within Apple Retail's own ranks.

The upcoming holiday quarter should again be Apple's strongest ever, with rumored upcoming announcements of the next-generation iPhone, a smaller iPad, a 13" Retina MacBook Pro, as well as continued rumors about an Apple television or set-top box.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

inkswamp Avatar
176 months ago
This is where you will wish the down vote was still around.

Tim is riding the coat tails of Steve Jobs. Give it another year so we can see what Tim really produces.
Common misconception but if you've been paying attention over the last 5+ years, you'd already be aware that Tim Cook has been playing an ever-increasing role at Apple, and I'd wager that he'd been the unofficial CEO for at least 2 years prior to Jobs' death. The idea that this is all new to Tim Cook and that he's still unproven is misguided.
Score: 34 Votes (Like | Disagree)
WhySoSerious Avatar
176 months ago
ugh, i miss steve jobs... :(
Score: 23 Votes (Like | Disagree)
sunspot42 Avatar
176 months ago
People forget...

Tim Cook had at least as much to do with getting Apple to where they're at today as Steve Jobs did. I'd argue that without Cook's mastery of the operational nuts & bolts, they'd have never been able to capitalize on any of Apple's design superiority.

So long as he's at the helm they'll do fine. I'm more concerned about what happens when he's gone. Nobody lives forever.
Score: 20 Votes (Like | Disagree)
176 months ago
Good on Tim. :)
Score: 16 Votes (Like | Disagree)
176 months ago
Good job Apple and Tim! Keep the amazing products coming! :)
Score: 14 Votes (Like | Disagree)
Peace Avatar
176 months ago
This is where you will wish the down vote was still around.

Tim is riding the coat tails of Steve Jobs. Give it another year so we can see what Tim really produces.
Score: 12 Votes (Like | Disagree)