Steve Jobs' Biographer Left Out Details on Vision for 'Next Apple TV' - MacRumors
Skip to Content

Steve Jobs' Biographer Left Out Details on Vision for 'Next Apple TV'

bits applesiri blog480While Steve Jobs' official biographer Walter Isaacson created a stir last October with his disclosure of Jobs having "finally cracked" how to develop a revolutionary television set product, it now appears that Jobs shared even more about the product that Isaacson has so far declined to make public.

The revelation came in an interview with Brazilian television yesterday, and The Next Web highlights Isaacson's comments about holding back the information because it would have been "unfair to Apple" to share it before the company's plans were publicly known.

[Isaacson] says that he left a few things out of the book, one of those being details of “what [Steve Jobs] thought the next Apple TV should be.”

He says that he left it out of the book “because Apple hadn’t yet done it and I thought that, maybe, that was unfair to Apple before they produce the TV…reporting what Steve thought it should be.”


Apple has been rumored to be working on a Siri-enabled television set that could be set to launch late this year or early next year. The company has reportedly been investigating components for the product, with various prototypes sitting in Jony Ive's design lab.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
iPad mini 7 Review Thumb 1 sans text

Apple Expected to Release New Products on Next Four Fridays

Sunday October 18, 2026 11:01 am PDT by
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new...

Top Rated Comments

191 months ago
He'd better watch his back... He could well be samsung'd on his road to work any day!
Score: 10 Votes (Like | Disagree)
191 months ago
Who else is more excited about Apple's new TV endeavor than the iPad 3?
Score: 8 Votes (Like | Disagree)
S.B.G Avatar
191 months ago
What the heck is that awful setting they have him in?
Score: 8 Votes (Like | Disagree)
Peace Avatar
191 months ago
Kudos to Walter Isaacson for not publishing it b/c he thought that it wasn't fair to Apple (and to Jobs). He knows how big of selling point discussing a pre-release product would be to the book yet he respected the secrecy of Apples development chain.

I'm sure a lot of authors wouldn't have been so honorable.
Well after reading the book. Well.. Part of the book. It seems like Isaacson started to really like Steve. He saw a part of him that nobody else saw. Except for Steve's family. So i'm gonna guess he did it out of respect not some NDA agreement.

And darn it. I'm 58 years old and I want to cry again..

Steve we do indeed miss you.
Score: 6 Votes (Like | Disagree)
trainwrecka Avatar
191 months ago
Wonder what else was left out.
Score: 6 Votes (Like | Disagree)
Peace Avatar
191 months ago
Wow. Is this guy being interviewed or interrogated ?
And is he talking about the Apple TV or the Apple Television ?
Score: 6 Votes (Like | Disagree)
Latest Stories
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
24 minutes ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
49 minutes ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
1 hour ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 hours ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 hours ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
5 hours ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
5 hours ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
6 hours ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
6 hours ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
6 hours ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
8 hours ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
8 hours ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
9 hours ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
9 hours ago
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
11 hours ago
See Apple's Touchscreen MacBook Pro in Action
See Apple's Touchscreen MacBook Pro in Action
11 hours ago
MacBook Neo Shipments Expected to Double in 2027
MacBook Neo Shipments Expected to Double in 2027
11 hours ago
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
12 hours ago
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
13 hours ago
Apple Launching Five New Products Tomorrow
Apple Launching Five New Products Tomorrow
15 hours ago
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
23 hours ago
Apps Can Now Try to Stop You From Canceling Subscriptions
Apps Can Now Try to Stop You From Canceling Subscriptions
1 day ago
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
1 day ago
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
1 day ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
1 day ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
1 day ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
1 day ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
1 day ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
1 day ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
1 day ago