According to an anonymous report, six new Mac placeholder SKUs have appeared in Future Shop's inventory system. While we've been unable to independently verify this at this time, the placement of early "placeholder" part numbers is consistent with inventory practices of some major retailers.
In February, we saw MacBook Pro part numbers in Best Buy's systems about 3 weeks before the release of the new MacBook Pros. Future Shop is a Canadian subsidiary of Best Buy.
Apple has been rumored to be planning new releases for their laptops (and maybe iMacs) before the holidays. The last rumored date pinpointed October 14th for the launch.
Update: According to one BestBuy poster, these SKUs were set up without any knowledge from Apple with only the circulating expectations that Apple would be releasing notebooks in the near future. As a result, there can be no conclusions drawn from this inventory change, except what we already know, that Apple is expected to release new notebooks in the near future.
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Friday September 26, 2025 6:57 am PDT by Joe Rossignol
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
Friday September 26, 2025 9:01 am PDT by Joe Rossignol
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter
30W USB-C Power Adapter
35W Dual USB-C Port Power Adapter
35W Dual USB-C Port Compact Power Adapter
40W Dynamic Power Adapter with 60W Max...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Friday September 26, 2025 12:51 pm PDT by Juli Clover
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them.
Subscribe to the MacRumors YouTube channel for more videos.
MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...
I helped set these skus up. They were set up with no information or assistance from Apple. These were set up as the same time as a long list of placeholders for iPods for the "Let's Rock" event - we weren't sure if there were computers coming at the same time (as you can see in the thread in the Future Shop forums).
So to recap:
* We setup a bunch of skus.
* We did so without input from Apple.
* We did it to be prepared for when new product launches because we find out at exactly the same time you do. Sometimes we get a "you'll see X number of new laptops" but that's the extent of it.
* We also did it because we wanted to make sure that we weren't setting skus up in the same time frame that they were going to launch because inevitably someone with a camera phone is going to see them in the system and be a little overzealous and fire off a cropped, poorly compressed photo of our inventory system to engadget/gizmodo/macrumors/appleinsider and we figured if we set them up in advance we can avoid tipping Apple's hand in the future. Yes, we're that considerate of our partners. Phew.
