Monday July 16, 2018 10:09 am PDT by Mitchel Broussard
Today kicks off Amazon's annual Prime Day shopping event, offering customers with an Amazon Prime subscription the chance to save money on nearly countless items across the retailer's storefront. Since we routinely share great deals on Apple products and accessories being sold on Amazon, we've launched a live blog today that will track notable Prime Day discounts from Apple accessory makers like Anker and EasyAcc, as well as other interesting sales as they go live. Prime Day will officially begin this afternoon at 3 p.m. ET and continue for 36 hours afterwards. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Before that time, Amazon has debuted early access Prime Day discounts on its own range of Alexa and Echo devices, with up to 50 percent off of products like the Echo Look, Fire TV Stick, Fire HD 10 tablet, and more, which are expected to last throughout Prime Day. In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout the day and night, and only last for an hour or so. In this live blog, we'll be tracking lightning deals, longer-lasting discounts, and competitor sales as products get marked down throughout Prime Day, so be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Wednesday morning. Prime Day is over for 2018 – check back next year!