Following the debut of "Prime Day" in 2015, and its return in 2016, Amazon this morning announced the third annual Prime Day will arrive next month, on July 11. Amazon calls this year's event an "epic day of deals on everything you're into," and like previous iterations you'll have to be subscribed to Amazon Prime to gain access to the discounts.

Prime Day is expanding this year as well, beginning officially on July 10 at 6 PM PT and lasting a total of 30 hours into July 11, with "new deals as often as every five minutes." Additionally, Amazon has expanded the sale to 13 total countries in 2017, including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

primeday 2017
To give a spotlight on small businesses throughout Prime Day, Amazon said that nearly 40 percent of the Lightning Deals that appear during the event will come from small businesses and entrepreneurs.

“Our members love Prime Day and we have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” said Greg Greeley, Vice President, Amazon Prime. “Every part of our business is working to deliver more deals for a record number of shoppers. This year’s Prime Day is too big for 24 hours – so we’re giving Prime members 30 hours to shop!”

Deals will be organized by more than 20 themes, including topics like pet lovers, gardeners, techies, artists, and more, so shoppers can quickly find items that they're interested in. To entice users to engage with Alexa devices, Amazon is introducing even more Alexa-exclusive deals discoverable through Echo devices and Fire Tablets.


Similar to last year, Amazon is touting its TV deals in 2017, saying that a large variety of brands will be sold on Prime Day and specifically naming the new Element 4K Ultra HD Smart LED TV - Amazon Fire TV Edition. Amazon said that Prime Day 2017 will represent "one of its largest volume TV deals in history," with a record amount of inventory, but Amazon reminded shoppers the TV category is the one likely to sell out the fastest.

To prepare, Amazon encourages shoppers to visit the Amazon app on iOS [Direct Link] to preview, track, shop deals, and set up alerts. Leading up to July 11, the company is also offering discounts on various subscriptions and items across the website every day, and starting today that includes discounts related to Amazon Music Unlimited, Prime Video, Kindle Unlimited, Audible, and Prime Pantry items. More information about the items on sale now can be found on Amazon's Prime Day webpage.

Top Rated Comments

Bob Zimmerman Avatar
52 months ago
At least this year, they're holding it on a day which is prime. Last year, "Prime Day" was on a composite day.
Score: 7 Votes (Like | Disagree)
willmtaylor Avatar
52 months ago
Ah, the internet’s biggest yard sale of junk that no one needs and everyone complains about. Look forward to it every year.
Score: 6 Votes (Like | Disagree)
maflynn Avatar
52 months ago
Nice, looking forward to some deals :)
Score: 4 Votes (Like | Disagree)
CarpalMac Avatar
52 months ago
Sorry to be a miser, but they may as well call it underwhelm-day, that is if it is anything like last year s effort (inc. Black Friday). Both were like they were clearing out the dusty stock on the shelves at the back of the warehouse.

Hopefully though it will be more like 2015, I got some cracking deals then.
Score: 4 Votes (Like | Disagree)
Brien Avatar
52 months ago
Yeah! More iPhone 4 cases and baby wipes!
Score: 4 Votes (Like | Disagree)
nwcs Avatar
52 months ago
Amazon's third annual garage sale coming up! More discounts available on glow in the dark toilet bowl rings, cheap knock-off electronics, and refurb/last year's stuff that's about to be replaced anyway. Yay! :rolleyes:
Score: 4 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...