Amazon launched Anime Strike this week, the company's first self-branded content to appear under its Channels subscriptions program for Prime members.

Anime Strike offers U.S. Prime members access to over 1,000 anime TV shows and movies for an extra $4.99 per month on top of the $99 Prime subscription. Amazon says the adult-themed channel will serve up seinen classics as well as weekly anime exclusives from Japan. A seven-day free trial lets Prime members check out the channel, which features "The Great Passage", "Scum's Wish", and "Blue Exorcist: Kyoto Saga", as well as anime classics like "Paprika" and "Tokyo Godfathers".

amazon-anime-strike
Amazon's existing add-on video subscription services include channels such as HBO, Comedy Central’s Stand-Up Plus, and Cinemax, but Anime Strike is the company's first own-branded, curated offering. Speaking to Variety, Amazon said it plans to launch additional branded subscription VOD channels in the coming months.

The move indicates intensifying competition among streaming services, with a wider range of exclusive content becoming increasingly necessary if companies are to fend off rival offerings. Back in November, sources claimed Apple was considering a price drop for Apple Music in time for the holiday period, with Amazon cited as the "biggest motivation" for the discussions over monthly pricing. However, the service's $9.99 price tag remains in place, and with reports this week that Apple is planning to create its own original TV shows for Apple Music, more content rather than lower cost appears to be the overriding strategy.

Amazon already serves up original TV content to Prime members through Instant Video, while the company's Amazon Music Unlimited service costs $7.99 per month (or $9.99 per month for non-Prime members). According to The Wall Street Journal, Amazon has held talks with a number of sports leagues including the NFL and NBA about obtaining live game rights, with a view to either including a sports package as part of its Prime membership or offering it as a paid add-on.

In July of last year, Amazon U.S. was estimated to have 63 million Prime members – more than half the online retailer's customer base.

Top Rated Comments

rictus007 Avatar
96 months ago
Meanwhile I'm still waiting for an amazon app for Apple TV
Score: 10 Votes (Like | Disagree)
redscull Avatar
96 months ago
Of all the streaming services, I find Amazon's to be the worst (both in title selection and video quality). If I didn't take advantage of the shipping perk regularly, there is no way I'd continue my Prime subscription.

And on topic, this news is particularly ironic because Amazon censors its anime offerings on Prime. They think I'll pay them extra for more butchered content? No thanks. It's practically insulting.
Score: 9 Votes (Like | Disagree)
invalidname Avatar
96 months ago
Many anime fans are actually pretty livid about this, since Amazon has locked up one of the Winter season's few good shows, Scum's Wish, and the price is pretty hefty if you're not already a Prime subscriber. Even if you are, $5/month is arguably not worth a small number of exclusives and a bunch of stuff available elsewhere.

Anime fans had been counting on the consolidation of the streaming market with last year's tie-up between leading services Crunchyroll and Funimation (which are now both available as part of the $10/mo Vrv bundle… EDIT: and are also available free-with-commercials), and the thought of needing to pay for four or five separate subscriptions has more than a few fans publicly proclaiming that they're just going to go back to the piracy tactics that were mainstream prior to the emergence of Crunchyroll.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
96 months ago
Many anime fans are actually pretty livid about this, since Amazon has locked up one of the Winter season's few good shows, Scum's Wish, and the price is pretty hefty if you're not already a Prime subscriber. Even if you are, $5/month is arguably not worth a small number of exclusives and a bunch of stuff available elsewhere.

Anime fans had been counting on the consolidation of the streaming market with last year's tie-up between leading services Crunchyroll and Funimation (which are now both available as part of the $10/mo Vrv bundle), and the thought of needing to pay for four or five separate subscriptions has more than a few fans publicly proclaiming that they're just going to go back to the piracy tactics that were mainstream prior to the emergence of Crunchyroll.
Well anime fans are going to be at the front of a long line of livid fans of multiple genres. This is what it's going to be going forward. Tons of mini subscriptions to get the full compliment of what you want. That a la carte pipe dream a lot of people want is unsustainable. Always has been, always will be. So people will have to pony up for a load of mini subscriptions or pirate. Good times.
Score: 6 Votes (Like | Disagree)
A MacBook lover Avatar
96 months ago
So I have to pay more on top of membership charge? No thanks. I'll continue to use google to get my free anime
Score: 4 Votes (Like | Disagree)
macfacts Avatar
96 months ago
Not something I will personally use, but always good to see Amazon expanding Prime and including new options. The fact that they are never content with their current state of the Prime service is one of the reasons I choose them over Netflix.
How long before Amazon makes their "prime" package have less features/content so they an spin it off as another add-on?
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...