Apple's 42mm Stainless Steel Link Bracelet is arguably the most luxurious Apple Watch band available, but at $449 it may be worth considering similar but less expensive third-party options available. Enter JUUK, a new company that aims to fill that niche with its lineup of Revo stainless steel link bracelets for under $200.

Revo-2
JUUK, pronounced "juke," is a watch company created by Eugene Ho, a Canadian with nearly two decades of experience in the watch industry. Ho, who moved to Hong Kong in 1997 to establish Pacific Watchworks, has worked on popular brands including Hugo Boss, Tommy Hilfiger, Timberland, Ecko, Reebok and many others.

"During that time, I've developed great relationships with some of the top watch component factories," Ho told MacRumors. "This means that I'm not an Apple accessories vendor trying to make watch bracelets. I'm not a guy coming off the streets trying to make watch bracelets. The watch industry is in my blood, and developing high quality watch components is all that I know professionally."

Revo stainless steel link bracelets for Apple Watch are offered in polished, brushed or gunmetal finishes for between $145 and $195. A trio of 42mm bracelets are available to ship immediately, while 38mm bracelet pre-orders will ship in late January 2016. 42mm polished or brushed spare links are also available for $12 each.

Given the popular adage "you get what you pay for," this review will take a closer look at the design and fit of the 42mm Polished Revo model, $195, to see how it compares to Apple's 42mm Stainless Steel Link Bracelet.

Design

JUUK's 42mm Revo has a premium look and feel. The link bracelet is crafted from 316L stainless steel, the same grade used by Apple and many Swiss watchmakers, and this particular model has a lustrous all-polished finish. The modern design closely matches the stainless steel Apple Watch's polished case, but like other bracelets of its kind, it collects fingerprints easily and is more susceptible to surface scratches.

Revo-Side
In my two weeks of testing the Revo, being careful not to graze it on any hard surfaces, the bracelet still collected some surface scratches visible in natural light. The underside of the Revo is brushed to better hide those blemishes, a common practice in the watch industry for polished bracelets, but opting for the 42mm Brushed Revo entirely may be the better option for Apple Watch users who are less vigilant.

While Apple began selling "Made for Apple Watch" lugs for official third-party bands in October, the Revo has unofficial adapters on each end of the link bracelet that slide into the Apple Watch casing with ease. The adapters have locking mechanisms on the underside that must be pressed in for a secure fit. Some third-party Apple Watch lugs do not fit very well, so I was pleased this bracelet worked without any issues.

Revo-Trio
The link bracelet has a width of just under one inch throughout, and is about 1/8" thick, compared to the tapered design of Apple's 42mm Stainless Steel Link Bracelet. The thicker bracelet looks modern and sleek, and isn't overly heavy, in line with the premium craftsmanship I expect from Apple products. There is an embossed JUUK logo on the bottom of the bracelet that I could do without.

Fit

The 42mm Revo link bracelet fits wrist sizes up to 214mm or 8.42 inches, while Apple's 42mm Stainless Steel Link Bracelet fits 140–205mm wrists for comparison. Apple also sells a 42mm Link Bracelet Kit for wrists that exceed 205mm. Revo bracelet links do not have Apple's simple release button for link adjustment, but JUUK does eschew cheap friction pins for the costlier screws usually found in luxury watches.

Revo-Duo
The bracelet was simple to adjust and fit comfortably after I removed about five or six individual links. There is a tiny space between each link, giving the bracelet some flexibility, which is important since your wrist size can change slightly throughout the day based on environmental and physiological factors. The looseness also prevents the Revo from pinching your wrist hair.

Revo-1
One of the most impressive features of the JUUK Revo, and something that makes it more expensive than some third-party bands, is its 316L stainless steel double push button butterfly mechanism, allowing the bracelet to slide on or off your wrist with ease. Some other bracelets use a cheaper folded steel buckle to keep the cost down, but JUUK aims for a higher level of fit and finish.

Value

JUUK sells the 42mm Polished Revo for $195, which is $254 cheaper than Apple's 42mm Stainless Steel Link Bracelet. For perspective, that is enough for an entire Apple Watch Sport during Best Buy's current $100 off sale. JUUK provides free next-day international shipping, including tracking information, with every purchase via Hong Kong Post. All prices are listed in U.S. dollars.

JUUK provides a 2-year limited warranty covering manufacturing defects, and also offers a 100% refund within 2 weeks of the purchase date provided the bracelet is in its original packaging and has never been used before. The bracelet is not a Kickstarter project, so 42mm Revo models ship the next business day as opposed to the long lead times some crowdfunded products have.

Overall, the premium look and feel of the 42mm Revo makes it a worthwhile purchase, and I personally recommend that prospective buyers of Apple's 42mm Stainless Steel Link Bracelet consider this $195 bracelet before making that purchase. A small screwdriver and JUUK microfiber cloth are included in the box.

Bottom Line

JUUK's 42mm Polished Revo earns a stamp of approval as a less expensive yet quality alternative to Apple's 42mm Stainless Steel Link Bracelet.

JUUK-Unboxed

Pros

  • Premium look and feel

  • 316L stainless steel matches Apple Watch casing

  • Double push button butterfly mechanism

  • Costlier screws for length adjustment

  • Nice packaging with small screwdriver included

  • Apple Watch adapters have locking mechanisms

  • $195 for link bracelet

  • Free next-day international shipping

  • Two-year limited warranty and two-week return policy
Cons

  • Polished finish collects fingerprints and smudges easily

  • Polished finish is more susceptible to surface scratches

  • JUUK logo may be an eyesore for those looking for an unbranded bracelet

How to Buy

The 42mm Polished Revo can be purchased through JUUK's website for $195 with free international shipping available.

JUUK is offering MacRumors readers 10% off 42mm Revo models using coupon code MACRUM until December 31, 2015. The discount is not valid for 38mm models.

MacRumors is not an affiliate partner with JUUK and receives no compensation for this review or any purchases made through the JUUK website.

Top Rated Comments

pgiguere1 Avatar
78 months ago
$195 is pretty expensive for an accessory that looks cheap because of the logo on the back. It's pretty big and looks like the logo of an electronics accessory maker, not of a watch brand.
Score: 4 Votes (Like | Disagree)
AndyUnderscoreR Avatar
78 months ago
Huge logo... YUUK!
Score: 4 Votes (Like | Disagree)
LewisChapman Avatar
78 months ago
That branding is hideous.
Score: 3 Votes (Like | Disagree)
Fzang Avatar
78 months ago
I am honestly waiting for Apple to release the Apple watch 2, which will feature a slightly modified lug design (maybe slightly thinner?). Making all Gen 1 watch straps obsolete.
Don't be silly. They'll all be compatible with the new $79 adapter. Sold separately, of course.
Score: 3 Votes (Like | Disagree)
SteveJobs2.0 Avatar
78 months ago
More like JUUNK.
Score: 2 Votes (Like | Disagree)
ke-iron Avatar
78 months ago
That looks cheap to me. It's really hard for 3rd party companies to match the quality and finish of the Apple Watch bands.
Score: 1 Votes (Like | Disagree)

Popular Stories

telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...